Business Intelligence

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Business Intelligence
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Business Intelligence

• business intelligence is a broad category of
  applications and technologies for gathering,
  providing access to, and analyzing data for the
  purpose of helping enterprise users make better
  business decisions.
• The term implies having a comprehensive knowledge
  of all of the factors that affect your business.

Wikipedia
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Business Intelligence

• It is imperative that you have an in depth
  knowledge about factors such as your customers,
  competitors, business partners, economic
  environment, and internal operations to make
  effective and good quality business decisions.
• Business intelligence enables you to make these
  kinds of decisions.

Wikipedia
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Decision Support Systems

• An information system that utilizes decision
  models, a database, and a decision makers own
  insights in an ad hoc, interactive analytical
  modeling process to reach a specific decision by
  a specific decision maker.

OBrien, 1999
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Data Mining

• Knowledge discovery using a sophisticated blend
  of techniques from traditional statistics,
  artificial intelligence, and computer graphics

Weldon, 1996
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Data Warehouse

• An integrated collection of data extracted from
  operational, historical, and external databases,
  and screened, edited, and standardized for
  retrieval and analysis, to provide business
  intelligence for managerial decision making

OBrien, 1999
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Business Intelligence