TV News as a Profit Center

1
TV News as a Profit Center
2
Function of news in society

• To provide citizens with the information they
  need to make informed decisions about their lives

3

• Loss leader
• Historical model of TV news
• Break even, but gain in other areas
• Profit center
• News programming should be as profitable as
  entertainment programming

4
Old School News Anchors
5
Vixen News Anchors
6
Serving the public trust?
7
Marta Waller
Do you really care about a train derailment in
Kentucky?