Kwun Tong Government Secondary School Project Learning Course

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Kwun Tong Government Secondary SchoolProject
Learning Course

• How to design surveys and questionnaires

Lau Kwok Chi
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Survey design involve the followings steps

• Define the objectives of the survey What you
  want to know
• Determine the target population
• From whom you will collect opinions

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Sampling

• sampling methods How to find out some people
  from your target population so that their views
  are representative of the population
• sample size - How many people in your target
  population you will collect their views

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Choose appropriate method of reaching the people

• personal interview
• telephone interview
• Internet
• mail

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• Write the questionnaire What you will ask
• Try out the questionnaire Is the questionnaire
  good enough ?
• Send out and collect questionnaires

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• Analyze and present the data
• Interpret the Results

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Tips in designing questionnaires

• Keep the questionnaire brief and concise
• Start with an introduction or welcome message
• Avoid embarrassing questions on private matters

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Tips in designing questionnaires

• Reassure your respondent that his or her
  responses will be kept confidential
• List answers in order
• 1) Strongly disagree 2)Disagree
• 3) agree 4)strongly agree

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Tips in designing questionnaires

• Write questions in both positive and negative
  directions, and then separate them apart
• Examples
• I like doing project.
• I dislike doing project.

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Tips in designing questionnaires

• Avoid leading question/answers
• Excellent
• Great
• Good
• Fair
• Not so Great
• Is KTGSS the best school you have ever
  studied in ? yes/no

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Tips in designing questionnaires

• Avoid hypothetical question, for example
• If you were governor, what would you do to stop
  crime?

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Tips in designing questionnaires

• Give more precise answers
• 1) Strongly agree 2) Agree 3) Disagree 4)
  Strongly Disagree
• 1) Agree 2) Disagree

• Every Day or More
• 2-6 Times a Week
• About Once a Week
• About Once a Month
• Never

• Very Often
• Often
• Sometimes
• Rarely
• Never

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Tips in designing questionnaires

• Avoid open-ended questions
• Avoid the answer "others"
• Avoid the too much answers
• Never 2) Rarely 3) Occasionally 4) Fairly often
  5) Often 6) Very often 7) Almost always 8) Always

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Tips in designing questionnaires

• Do not put two questions into one.
• "Do you buy frozen meat and frozen fish?"
• "Have you ever bought Product X and, if so, did
  you like it?"
• Avoid technical terms which most people dont
  understand

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Tips in designing questionnaires

• Include neutral answers only when it is necessary
• 1) Agree 4) Tend to disagree2)
  Tend to agree 5) Disagree3) Undecided /
  Dont know / not applicable (neutral answers)

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Sampling methods

• Convenience Sampling
• - "man on the street"
• Simple random sampling
• use computer to randomly select some people
  from the population.

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Sampling methods

• Stratified Random Sampling
• - dividing your population into subgroups and
  then taking a simple random sample in each
  subgroup
• Purposive sampling
• - sample with a purpose in mind

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• Sample questionnaires
• http//leolee.uhome.net/epa/main.htm (good
  example of errors by students)
• http//www.finet.com.hk/book/questions.htm
• http//www.hkptu.org.hk/bl23/
• Presentation of results of questionnaire
• http//www.dphk.org/survey/medi000223.htm
• http//www.dphk.org/survey/recreation010323.htm
• Web questionnaire production
• http//www.my3q.com/index.phtml?intID28