First Step of Sensitivity

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First Step of Sensitivity
Is The Last Point of Creativity
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Worlds Largest Newspaper Dainik Jagran
Presents
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Aimed At
HUMAN DEVELOPMENT OF INDIA
An Avowed Agenda of Dainik
Jagrans Corporate Social Responsibility
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Whats Pehel.!
Its our way to say. and do what we
may For the world to be a Better place
to live.. For We Care
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Pehel is
Mass awakening mechanism Hoists Social and human
development issues Involves Advocacy groups as
conscience partners Crafts Information
Infrastructure Network (IIN) Effects
Behavioral-attitudinal changes concretizing
decision-making
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Mission of Pehel.!

• is to
• Design Cognitive Tools
• Innovate Social Marketing Techniques
• Involve conscience keepers
• To integrate a coherent sustained campaign
• Over core human development issues

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Pehel Modus Operandi

• Pehel creates Information Infrastructure Network
  (IIN)
• .using Dainik Jagrans nation-wide plexus.
• In the form of
• Specialized contents containing cognitive
  information.
• A personalized Frequently Asked Questions
  (FAQ) col
• Mid-space crisp catchy slogan Ads
• Syndicated columns
• Feature of social and developmental issues
• Case studies
• Project Monitoring
• Issue based Events
• Nukkad Natak Seminars/Workshops etc

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7 Commandments of Pehel Population
Issues Literacy for All Gender Issues Poverty
Eradication Health for All Environment
Protection Save Water
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Pehel Works with

• National/International Funding Agencies
• Civil Societies
• CSR wings of Corporate PSUs
• Governments (Central State)

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Step Towards Pehels Branding
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Organized a seminar on Media Social Issues at
Delhi on 13th of Oct06.
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Main delegates were from Action Aid Care
India HelpAge India Ford Foundation International
Fellowship Programme National Foundation for
India UNICEF USAIDS PSP One OXFAM UNFPA FPI World
Bank and many more
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Impact of Seminar Intangible Tangible
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• Ensuing Projects
• Campaign with USAIDS
• Pulse Polio Campaign with Rotary International
  Polio Plus
• Campaign on Child Labour with UNICEF
• Campaign on women AIDS victims with BREAKTHROUGH
• Campaign on Against Domestic violence on women
  with HLL
• Partnership with World Bank for IDM 2007

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New Venture A fortnight supplement with
Guardian Pharmacy on health.
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Some issues undertaken by Pehel
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AIDS Awareness campaign Under the Heroes
Project
gt
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In association with Jharkhand Health Society
were running an awareness campaign on different
health issues
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Campaign on ORS done by World Health Organization
in association with Dainik Jagran
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Campaign on ORS done by World Health Organization
in association with Dainik Jagran
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As on date no language newspaper has made such
effort In this segment.
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gt
Alzheimer
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Old Age Health Problems
gt
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gt
Health Issues
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gt
Health Issues
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gt
Health Issues
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gt
Health Issues
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Join Hands .be a Conscience Partner With world
leaders in media horizon for Human cause
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For Further details, please contact Pehel Jagran
Prakashan Ltd B-50, Okhla Industrial Area Phase
III New Delhi 110 020 Phone [phone]
Team Pehel