Business Improvement Districts A Business Case

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Business Improvement DistrictsA Business Case?
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Andy Godfrey

• Public Policy Manager
• Boots
• 0115 959 1232

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BIDs Making the case to retailers

• Understanding BIDs
• Developing Proposals
• Retailer Response
• Identifying Impact

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How will they develop?

• Identify the need?
• Resource
• Prepare the BID Business Plan
• Voluntary contributions and support confirmed
• The ballot
• L/A collects a rates-based levy and passes it to
  a private sector led BID structure
• The BID delivers clear and quantifiable benefits
• Re-endorsement every 3-5 years

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BIDs an investment?

• Higher footfall, longer user stay, higher spend
• Lower costs stock losses and recorded crime
• A structure is created to monitor existing
  investment, and to create new income streams
  the Levy will ultimately represent less than 50
  of total income?
• Diversity of town centre usage retail, leisure,
  office
• Equitable funding mechanism with the private
  sector having a major input into the partnership
  delivery

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Rank of priorities for BIDs

• Security
• Cleansing
• Environmental Improvements
• Promotions
• Lobbying

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Pre bid (1)

• Create effective Partnership
• Business Plan
• Structures
• Funding
• Communication
• Track Record of delivery
• with public private sector

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Pre bid (2)

• In advance of a successful BID ballot
• Identity current service standards
• Identity required improvements
• Define additionality
• Consider if BID is required
• Create system to deliver BID
• Minimum preparation time 18 months (preferably 2
  years!)

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Creating a policy

• Philosophy
• Why should business engage? Even if they oppose
  they still have to pay
• Differing company ethos. Boots track record of
  engagement in and support for TCM
• Local v National engagement
• Operations v property.

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Creating a company policy

• Key issues
• Establish Corporate Key Criteria
• Existing Framework
• Is there an existing TCM partnership?
• What is the standard of current delivery?
• Additional services
• Baseline must be agreed
• Not replacing existing provision - CCTV

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Creating a policy

• Key Issues
• Public Sector Support
• Local Authority support crucial
• Capital and revenue commitment
• Service agreement/ baseline delivery
• Property Support
• Approval and involvement
• Service charge reduction

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Creating a policy

• Key issues
• The Business Plan
• Clear, succinct objectives and strategy
• Projects and services defined
• Boundary
• Management
• Other Income Streams
• Proposed levy
• Measurement
• Presented face to face

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Creating a policy

• Retail Crime Partnership
• Identifying the size of the current problem
• Create clear and broad strategy
• Leadership business led
• The Levy
• Local engagement is new concept for many
  businesses
• National corporate policy implemented by local
  managers
• 1 for retailers? Higher for leisure?
• Levy unlikely to account for more than 50 of BID
  income
• The Boundary
• Between 400 and 700 members

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Tracking results

• Measurement
• Project Delivery!
• KPIs
• Local police retail crime figures
• Footfall and sales performance
• Litter collection, graffiti and fly poster
  removal
• Removal of Illegal traders
• External retailer and consumer satisfaction
  surveys
• Project Delivery on time and to budget
• Governance

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Summary

• Why is a BID required?
• Quality of current Partnership?
• Listening and responding to business needs!
• Proving a value!