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Key advocacy approaches

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... up with new trends and new challenges ... Work experience in population, health, RH, FP etc. ... Keep up with media trends, techniques and technologies ... – PowerPoint PPT presentation

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Title: Key advocacy approaches


1
Key approaches of Advocacy
N. Assifi UNFPA/CST, Bangkok
2
Key advocacy approaches
  • Involving leaders
  • Building partnership
  • Mobilizing the community groups
  • Capacity building
  • Working with mass media

3
Involving leaders
Leaders refer to those who are extremely
influential in facilitating changes in national
issues of population and reproductive health.
Law makers Those who make laws Policy makers
Those who make policies Decision makers Those
who implement policies
4
How to reach leaders
Formal settings.Meetings, seminars, conferences,
etc. Informal settings...Public gatherings,
festivals, sport events, at home,
etc. Directly.. Meetings, letter, media,
etc IndirectlyThrough their colleagues,
friends, spouse, etc.



5
Building Partnerships
Coexistence
Communication
Partnerships are formed by groups of individuals
that join together aiming to accomplish a common
purpose.
Cooperation
Coordination
Collaboration
6
Working in partnership
Advantages
  • Enlarges the of support
  • Provides safety for advocacy efforts
  • Magnifies existing resources
  • Increase financial and programmatic resources
  • Enhances the credibility and influence of
    advocacy efforts
  • Help develop new leadership
  • Assists in individual and organizational
    networking

7
Working in partnership
Disadvantages
  • Distracts from other work
  • May require to compromise your position
  • Views of larger organization may influence the
    view of others
  • Individual members may not get credit for their
    work
  • If partnership breaks down it may harm all
    members advocacy efforts

8
Building effective partnership
Key questions to ask yourself before approaching
potential partners
  • Who should constitute the partnership?
  • Who should lead the partnership?
  • How will resources be accounted for?
  • How big should be the partnership?
  • Should it be limited to the national level or
    other levels should be involved as well?

9
Mobilizing community groups
Purpose
  • To draw attention of the leaders to key
    population and RH issues and to encourage them to
    take action
  • Provide feed back on community needs and feelings
  • Help planners to collect data, testimonials and
    other information in support of a given issue
  • Disseminate information among public and create
    public support for a given issue

10
How to organize and mobilizecommunity groups?
  • Involving community leaders, influential and
    religious leaders
  • Identifying key existing community groups
  • Identifying existing community channels for
    information dissemination
  • Organizing the group (identify group members,
    group leader, terms of reference)
  • Mobilizing the group through village meetings,
    group discussions, folk and traditional media,
    live entertainment etc.

11
Capacity Building
Capacity building approach is used to
  • Leadership development
  • Expanding network of advocates
  • Maintaining high level of knowledge and skills
  • Keeping up with new trends and new challenges

12
Requirements for an advocate
Academic Background and skills
  • Academic background and experience in
    communication
  • Work experience in population, health, RH, FP
    etc.
  • Experience in group organization/mobilization
  • Ability/skills in public speaking and group
    facilitation
  • Ability/skills in speech writing, writing
    articles etc.
  • Experience in working with media (media
    relations)
  • Orientation on research, capability to translate
    research-based information to advocacy messages

13
Requirements for an advocate
Personal Qualities
  • Articulate, good listener, good communicator
  • Interested to work with people at different
    levels
  • Willingness to be trained and open for further
    professional growth
  • Committed to the programme

14
Reasons for Dealing with Media
Working with mass media
  • Enhance visibility of your programme and/or
    organization (name recognition)
  • Inform the decision makers and the public about
    your activities
  • Stimulate discussion on issues you are promoting

15
Dealing with Media (contd)
  • Generate public support for your activities and
    organization
  • Increase fundraising (sponsorship) or membership
    or supporters to your cause

16
Promote a Good Media Coverage
  • Invest in building media contacts (Roster)
  • Keep up with media trends, techniques and
    technologies
  • Facilitate journalists access to relevant
    information and data
  • Treat journalists and other media professionals
    with respect.

17
Promote Good media
5. Be guided by the Five Fs of media relations
Fast, Factual, Frank, Fair and Friendly 6.
Establish a channel of regular communication with
media gatekeepers 7. Thank and reward deserving
journalists and other media professionals through
awards and other motivators. 8. Develop a media
strategy
18
Develop a Media Strategy
Two Critical Elements
  • Your message
  • Briefly tell journalists what your organization
    stands for and does Central message
  • Ensure everyone in your organization shares the
    same message Consistency

19
Media Strategy (contd)
  • Audience and appropriate media
  • Identify the information needs of target audience
  • Identify media they use and trust
  • Determine for what purpose you want to reach
    them
  • To stimulate discussion
  • To inform them on new issues
  • To educate them on values
  • To help them form opinions
  • Choose your media accordingly based on above

20
Media Strategy (contd)
Audience and appropriate media
  • Printed media
  • Tends to be an elite medium
  • Radio
  • Tends to be a medium for a very broad audience
  • Remains in places where TV has arrived
  • Television
  • Tends to be a medium for entertainment
  • Appropriate to reach influential people,
    politicians policy makers
  • Appropriate for information dissemination, e.g.
    news, interviews
  • Entertainment function but useful for information
    dissemination
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