iEmily'com is an Ideal Media Choice for Gillettes Venus Razor

1
iEmily.com Sponsorship Proposal for Gillettes
Venus Razor
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iEmily.com is an Ideal Sponsorship Partner for
Gillettes Venus Razor

• Highly targeted niche audience of teen girls,
  aged 12 to17
• Capture girls while young, build brand equity
  through a lifetime of product use
• Specialized content focused on health, wellness,
  and beauty
• The Venus launch and Goddess promotion can be
  tied into all areas of iEmily.com

3
iEmily.com is an Ideal Sponsorship Partner for
Gillettes Venus Razor

• iEmilys positive press coverage and ties with
  national organizations offer Gillette an added
  advantage over other teen sites
• Can piggyback strong media following and
  opportunities to reach the target through
  organizational affiliations
• Impressive site traffic with increased visitors
  daily
• Site is young and growing with a loyal following

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All of our content and sections are designed for
teen girls

• 300 Articles covering a range of topic areas
• Sex, Body, and Health/Skin Care
• Keep Fit
• Healthy Eating
• Natural Health
• Your Mind and Feelings
• My Story
• Forums and Chats
• Games, quizzes, interactive media
• Look-it-Up dictionary function
• Ask A Doctor forums for QA
• Girl-to-Girl discussion forums
• Proprietary Content

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Pre-Launch Sponsorship Program OverviewMarch
16, 2001 to April 15, 2001
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Pre-Launch3/15/01 to 4/15/01
Ad Banner in Key Locations

• Prime placement of gif on top of iEmily homepage
• Additional key placements of gif on two section
  homepages of sponsors choice
• Emily recommends Sex, Body and Health/Skin Care
  and Ask Dr. Deb Forum (iEmilys dermatology and
  skin care forum)
• High traffic areas of the site
• Relevant content including QA on hair removal
• Banners will display continually through course
  of flight
• Recommend rotating at least two versions of gif

link not active
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Pre-Launch3/15/01 to 4/15/01
Electronic Newsletter All You!

• Include Venus gif in two e-newsletter mailings
  that will drop over the course of the flight

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Pre-Launch3/15/01 to 4/15/01
Additional Program Components
(Using elements in addition to the 468x60 gif)

• Pop-up window introducing Gillettes Venus razor
  will appear each time girls enter one of the
  five forums
• text with image of product
• Use Venus razor demonstration animation from
  Venus site to show the product in action

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Launch Sponsorship Program OverviewApril 16,
2001 to Aug. 31, 2001
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Launch4/15/01 to 8/31/01
Ad Banners in Key Locations

• Prime placement of 468x60 banner ad on top of
  iEmily.com homepage
• Additional key placements of 468x60 ad on top of
  two section homepages of sponsors choice
• Banners to be displayed continually through the
  course of the flight

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Launch4/15/01 to 8/31/01
Feature Shaving-Related Content

• Feature a Myths of Hair Removal article on main
  homepage 1x per week, every other week, for a
  total of approximately 9 weeks, to be crafted by
  iEmily with input from sponsor
• Content on iEmily.com homepages changes daily
• When visitor links to article, a 234x60 or
  120x240 Venus ad will be displayed with the
  article
• Venus will have exclusive advertising on article
  page

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Launch4/15/01 to 8/31/01
Feature Shaving-Related Quizzes

• Feature hair removal quiz on right hand
  navigation bar of iEmily.com homepage
• Quiz will display for three consecutive days, 1x
  per week, approximately every other week for a
  total of 9 weeks
• When visitors link to quiz, a 234x60 Venus ad
  will display
• Venus will have an advertising exclusive on quiz
  page

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Launch4/15/01 to 8/31/01
Feature Shaving-Related Surveys

• Feature hair removal survey on right hand
  navigation bar of iEmily.com homepage
• Survey will display for two consecutive days, 1x
  per week, every other week, for a total of
  approximately nine weeksnote survey (previous
  slide) and quiz will alternate weeks
• When visitors link to survey, a 120x90 Venus ad
  will appear
• Venus will have exclusive advertising on survey
  page
• iEmily.com will provide Gillette with data from
  survey

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Launch4/15/01 to 8/31/01
E-Newsletter Sponsorship

• Sponsorship of five editions of iEmilys
  e-newsletter All You!
• E-newsletter distributed bi-monthly
• One hair removal article, quiz, or survey to be
  featured in each e-newsletter
• 125x125 button promoting Venus and linking to the
  Venus site to be included in each of the five
  newsletters

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Launch4/15/01 to 8/31/01
Goddesses Have Many Powers My Story Essay
Contest

• Building on Reveal the Goddess in You campaign,
  Venus will sponsor a Goddesses Have Many
  Powers essay contest in conjunction with the
  popular My Story section of iEmily see next
  slide for details on My Story
• Girls will submit stories demonstrating qualities
  in themselves or someone else that make them
  strong and powerful
• Academic achievement, entrepreneurial endeavors,
  being a hero, excelling in sports, giving back
  to the community, etc.

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Launch4/15/01 to 8/31/01
Goddesses Have Many Powers My Story Essay
Contest

• Banner ads, text links and other elements will be
  used to brand the promotion with Gillettes
  Venus Razor
• Submissions will go through a review process and
  winner will receive
• Trip to Rome (playing off the origin of Roman
  mythology)
• Or prize to be determined by Gillette

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Launch4/15/01 to 8/31/01
Background Information on My Story

• My Story is a highly visited area of iEmily.com
  where girls submit stories about their life
  experiences
• The section is filled with personal testimonials
  from real girls
• Other girls learn from the personal experiences
  of the writers
• Entries are reviewed by an iEmily editorial board
  and those selected receive 25

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Launch4/15/01 to 8/31/01
Venus/iEmily.com Mini-site

• Mini-site will pop up when visitors come to
  iEmily.com homepage
• Site will be in keeping with the beauty theme of
  Gillettes Venus razor and the iEmily.com theme
  of health, wellness, and beauty
• Site will contain four key elements
• Goddess Tip of the Week
• Quiz Match the goddess to the myth, power or
  symbol
• Promotion of Goddesses Have Many Powers essay
  contest
• Fun Fact
• Area will be branded with Gillettes Venus razor

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Venus/iEmily.com Mini-site
sample copy

• Goddess Spotlight
• Flora is the goddess associated with flowers and
  springtime. You can spark up the Flora in you at
  any time by filling your room with a vase of
  fresh flowers. You'll get a spring in your step
  and be reminded that springtime can happen all
  year round!
• Goddess Grooming Tip
• Turn shaving into a goddess ritual. Run a warm
  bath and add a few drops of essential oil from
  one of Flora's favorite blooms, lavender. The
  warm water will soften the hair everywhere and
  you won't have to worry about doing the
  one-legged balancing act on the edge of the
  sink! You'll come away with glowing, goddess-like
  skin from head to toe!

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Venus/iEmily.com Mini-site
sample copy

• Fun Facts from Ancient Times
• In ancient times, when goddesses were in their
  heyday, the Romans took baths in public bathing
  areas! The Romans were clean, but they certainly
  weren't into privacy-- in the bathing rooms, you
  could be sudsing up in the large pools with as
  many as 300 strangers! Thank goodness for modern
  civilization and the invention of the one-person
  bathtub!
• Quiz
• She was the warrior goddess whose symbol was the
  shield and the wise owl
• A. Juno
• B. Venus
• C. Minerva

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Financial Projections

• Confidential

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iEmily.com Sponsorship Proposal for Gillettes
Venus Razor