Presented By: June Herold

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Widgets, Gadgets Customer-Centric Ecosystems
Overview
Presented By June Herold
Saywire September 16, 2008
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What are Widgets and Gadgets?

• Small applications that run on desktops, web
  pages and mobile devices that may or may not have
  a subscription associated with them.
• Developers
• Plug-ins
• Add-ons
• Power ups
• Applications
• Marketers
• Gadgets (Google, Vista)
• Web Parts (Microsoft)
• Widgets (Apple,Yahoo)
• Social Network Platforms
• Applications (Facebook, My Space)
• Gadgets (Ning)
• Media Publishers
• Modules (content RSS feeds)
• Features

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Why They Matter Now
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What is a Customer-Centric Ecosystem?
A Customer -Created Profile Widgets
Supercool School widget
At least 20 different widgets chosen To be
associated with this user
iRead Widget
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Education Media and a Few e-Tech Cos. are
Experimenting
Haiku LMS with widgets for reference and sharing
SchoolTube, Nat Geo, PBS, Discovery
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A Page Built with Widgets/Gadgets

• Takes less than five minutes to make
• 100s of applications can be added, embed
  YouTube, flickr, major media brands, word games

• Grass-roots, do-it-yourself
• Limited Access Privacy controls
• Network ID opens the Internet up to all users
• Public networks do not integrate with SIS or any
  other K12 data, LMS, CMS systems.

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Opportunities Created With Widgets
Distribution Partners

• LMS,CMS
• Social learning networks
• Online curriculum/courses
• Blogs
• Publishers
• Media cos
• Video
• Animations
• Online curriculum
• Courses
• Tutoring/Mentoring
• Cultural Matching
• Taking It Global
• iEarn.org
• ePals

Widget/Gadget Providers

• Publishers
• QA services
• Media cos
• Video
• Animations
• Online curriculum
• Courses
• Tutoring/Mentoring
• Cultural Matching
• Taking It Global
• iEarn.org
• ePals

Provide Widgets for embedding Benefit Distributi
on lead gen value add
Provide Channel, sales leads value add
communities of practice Benefit More
user-centric (value add) Distribution potential
revenue
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Widgets and Collaboration

• Your widgets can reach
• Students in specific subjects
• In a state or region
• In other countries for global sharing and
  learning.
• Saywire Made of widgets!
• Library of widgets customized
• To schools, districts, states
• National clubs, student associations,
  after-school programs
• Tutoring/mentoring

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Widgets, Gadgets, and Mobile Oh My!
Presented By Brian Powell
Widget Realm, Inc
September 16, 2008
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Overview

• Desktop, Mobile, and Web Widgets
• Communication Benefits
• Content Empowerment
• Why Widgets?
• Impact on Education Technology
• Widget Realm Overview
• Our Experience w/ Education Widgets

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Desktop, Mobile, and Web Widgets

• Desktop Widgets
• Constantly update and not browser dependant
• Provide branded and interactive user experience
• Mobile Widgets, Applications Sites
• Allow user access from anywhere
• Formatted for simplicity and maximum
  functionality
• Web Widgets
• Easily distributed and shared between users or
  websites for viral marketing
• Compatible with Social Services (Facebook,
  MySpace, Blogs)

Widgets provide an interactive user experience
outside of the typical website visit. Widgets
bypass SPAM filters email restrictions.
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Communication Benefits

• Deliver Content to Users touch points
• Engage users in the medium they request/require
• Drive Website Traffic
• Push teasers and links to users
• Promote Branding and Loyalty
• Touch users more often and establish reliance
• Access to user channels outside email blasts,
  website visits, and/or top-of-mind traffic
• Easy Distribution and Powerful Media Capabilities
• Quickly Push content to users and other
  websites
• Drive Audio/Video and Polls/Surveys to your
  audience

Widget communication removes reliance on users to
visit a website to find new/changed information
or react to communication blasts.
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Content Empowerment

• News, Announcements, Calendars, etc.
• Pushing content to users reduces the reliance
  on top-of-mind visits
• Providing tools that establish content dependence
  build brand loyalty and customer experience
• Audio Video
• Advanced Media tools develop point of contact
  relations
• Polls Surveys
• Gathering poll survey information should not be
  subject to SPAM filters and email access
• Website Content and RSS feeds
• Drive website traffic by alerting users to new
  content
• Sponsorship Advertising
• Develop brand associations by placing
  sponsorships and advertising within tools

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Why Widgets?

• Give Users Tools and Tangibles
• Just because they are not on your website does
  not mean they do not want access to your
  information
• Provide tools that live outside a website
• Provide a Usage Benefit
• Save time
• Provide Reference Convenience
• Aggregate Information
• Build Community and Participation
• Engage users in off-time and reduce missed
  communications
• Touch the community daily with news and events

Communication is the one number issue among
parents and the one area they feel their school
system suffers to improve.
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Impact on Education Technology

• Trends and Market Needs
• Demand for interactive, instant, and pro-active
  information access is increasing
• Clients desire solutions that provide
  convenience, access, and simplicity for their
  consumers
• Takeaways
• Development strategies should focus on tools and
  applications that enable provider/client
  communication and spread the distribution of
  information to all touch points
• Reliance of consumers to fetch information is
  hindering response and impact of services
• Solution requirements should encompass all
  possible consumer touch-points - not just browser
  based information
• Pro-active distribution of information and
  increased consumer touch points drives tool
  dependence and consumers opinions

Dont wait for consumers to reach your
website. Greet them with your information on
their desktops, trafficked websites, and mobile
devices.
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Widget Realm Overview

• Widget Realm provides hosted distribution
  solutions for schools, organizations, and
  corporations allowing them to mobilize and
  widgetize any content for maximum reach and
  impact.

Content Distribution Channels
Coming Early 2009
Televisions Media Networks
RSS XML Feeds Website Widgets
Mobile Sites Mobile Devices
Desktop Widgets Applications
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Our Experience w/ Education Widgets
The largest concern for administrators/parents is
the amount of time a child spends on the internet
through a browser and the possible content
exposure.
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Gadgets Widgets in the Classroom
Presented By Esther Wojcicki
Palo Alto Unified Schools September 16,
2008
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WHY?

• In fact, there are very few widgets in the
  classroom

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Desktop Widgets need to be downloaded
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if every student user could download?

• CAN YOU IMAGINE WHAT THE COMPUTER WOULD LOOK LIKE
  at the end of the day

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IN THE SCHOOL STRUCTURE

• Teachers not allowed to download software to
  school computers either---only the IT personnel
  can download

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GOOGLE GADGETS

• BUT TEACHERS DO USE

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Gadgets do not need to be downloaded

• WHY?

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Teachers can also use

• web widgets from
• NETVIBES
• And
• PAGEFLAKES

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WHY CAN INDIVIDUAL TEACHERS USE THEM?

• THESE WEB WIDGETS DO NOT
• NEED TO BE DOWNLOADED

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Google Gadgets used by teachers

• iGooglepage--for classroom personal use
• Calendar --classroom personal
• Orkut--personal use
• Maps--classroom personal

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WHY would a teacher use GADGETS?

• No.1 To save time
• No. 2 To help teach more effectively

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Where do my students use GADGETS?

• Google maps
• Google Calendar
• iGoogle page

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Gadgets on Maps
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DEVELOPER TOOLS FOR MAPS
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EXAMPLE OF MAP GADGETS
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GOOGLE CALENDAR has GADGETS
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iGOOGLE PAGE--all students have one they access
daily
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A typical teacher iGoogle page
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GADGET CATEGORIES FOR iGOOGLE

• You can easily create one and add it to one of
  these sections

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Example of one iGOOGLE GADGET places to see
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Example of NEWS GADGETS
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ORKUT- social network has GADGETS
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OPEN SOCIAL
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Google OpenSocial Tutorial
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GOOGLE SUPPORTS DEVELOPMENT OF NEW
GADGETS--GRANTS OF UP TO 5,000 OR MORE.
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GOOGLE GADGET TUTORIALS AVAILABLE
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Convert Google Gadgets to Other Widget Platforms
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SUMMARY

• Teachers would love gadgets that would connect to
  learning resources for students
• And
• Save teachers time.

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Widgets, Gadgets Customer-Centric Ecosystems
Presented By Robert Iskander
VIP Tone, Inc. September 16, 2008
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. So who cares?

• Content Publishers, Social Networks
   Application Developers
•  
• A new paradigm for content and software
  distribution and syndication
•  
• Viral growth ... the ultimate Go-To-Market
  distribution strategy
•  
• Example  Apple's i-Phone Store
•  
• From Widgets ... to Applications
•  
• From Fun Games ... to Serious Transactions
•  
• From Consumer ... to Enterprise

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War of the Platforms

• Open SDK's
•  
• Open Source Software
•  
• Open Source Software Stack
•  
• Open API's
•  
• Open Federation
• Open Authentication
•  
• Open Syndication with Widgets
•  
• Pre-Integrated Multi-Vendor Portals
•  
• Single Point-of-Contact Online Services Exchange
•  
•  

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Examples of Widget Platforms

• Facebook
• Yahoo!
• iGoogle
• SharePoint
• iPhone
• NetVibes
• PageFlakes
• MySpace
• Blogger
• LifeRay
• Widgetbox
• Widgipedia
• Bepo
• SpringWidgets
•  
•  

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Netvibes Widget API Ecosystem?

• Netvibes has opened its platform to allow
  publishers and developers to benefit from our
  technology. Netvibes Universal Widget API (UWA)
  is a free and elegant widget framework that uses
  XHTML for structure, CSS for styling and
  JavaScript/Ajax for behavioral/DOM control it
  can also use iframes and plugins such as Flash.
  UWA supports all major widget platforms,
  including Netvibes, iGoogle, Windows Vista, Mac
  OS X, iPhone and more.

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Services Ecosystems

• "Developing a software ecosystem is also about
  having a services infrastructure that allows
  competitors and developers to plug in and build
  marketplaces." ... Phil Wainewright
• Examples of Services Ecosystems
• Salesforce.com, Amazon Web Services, Facebook,
  Google, Yahoo, Microsoft, SAP, Oracle, OpSource,
  and IBM
•  
• Evolving examples in Education 
• Blackboard  Pearson 
•  
• "...before the great Web 2.0 application mash-up
  can begin, there will be an almighty smash-up
  between the competing contenders."  ... Phil
  Wainewright
•  
•  

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Top 3 Vendor-Centric Software Ecosystems in
Education 

• 1  Microsoft
• 2  Apple
• 3  Linux

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Top 3 Vendor-Centric Services Ecosystems in
Education 

• 1  MySpace
• 2  Facebook
• 3  Google

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Customer-Centric Ecosystems

• Consumer Marketplace  vs  Enterprise Marketplace
•  
• Customer-Centric  Ecosystems for Consumers 
• Google, Yahoo, Facebook, MySpace, Apple ...
  Microsoft?
•  
• Customer-Centric Ecosystems for Enterprises
• Microsoft, Oracle, IBM, Novell, Sun ....
  u-Portal, LifeRay, ??
•  
• Enterprise Integration Tools
• Enterprise Portals, Identity Management, Single
  Sign-On, Data Integration, Business Intelligence,
  Connectors, API's, Virtualization, Convergence,
  etc...

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Education Enterprise Ecosystems

• Higher Education
• Dominated by a few technology vendors (Oracle,
  IBM Sun)
• Able to afford expensive integration costs
• Able to self-support open source solutions
• Able to leverage consumer-centric resources (e.g.
  iPhones)
•  
•  
• K-12 Education
• Fragmented and under-funded IT resources
• Dominated by proprietary vendor-centric
  ecosystems
• Unable to embrace consumer-centric services
• Unable to leverage open source solutions

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Enterprise-to-Consumer Integration

• Enterprise Portals with Web 2.0 Social
  Networking Tools
• i-Google for Enterprise
• Microsoft Services Sharepoint
• LifeRay Portal
•  
• Consumer Devices with Enterprise
  Infrastructure Integration
• Wi-Fi Smart Phones (e.g. Apple's i-Phone)
• Wireless Laptops/Notepads
•  
• Challenges
• Enterprise Security
• Consumer Privacy
• Customer Support
• Services Integration

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Next Gen Enterprise Widgetry

• Pre-integrated Suite of Multi-Vendor Services
• Vertical Market Specific (e.g. K-12 education,
  medical, ...)
• Plug-and-Play with Pre-existing
• Enterprise LDAP
• Enterprise Database
• Enterprise Portal
• Enterprise Security Infrastructure
• Automates
• Provisioning of Services
• Single Sign-On to Services
• Federated Search

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School Widgetry

•  
• End Users to integrate Enterprise Services with
  Consumer Portals
•  
• iGoogle Gadget  MySchool Portal
•  

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THANK YOU!