511 Connecting the DOTs across America

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511 Connecting the DOTs across America

• December 8, 2005
• Sandy Myers
• Marketing and Outreach Task Force
• Los Angeles, California

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511 MO Task Force 511 - Connecting the DOTs
across America

• September Labor Day Outreach Efforts
• Half Day Proposed Work Shop for Deplorers
  Conference in March
• National Media Event Proposals
• Outreach Opportunities

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511 MO Task Force 511 - Connecting the DOTs
across America

• September Labor Day Outreach Efforts
• Participating States
• Alaska
• Florida
• Iowa
• Kansas
• Virginia
• Washington State

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511 MO Task Force 511 - Connecting the DOTs
across America

• Half-day Marketing and Outreach Workshop
  Proposals
• New Launches from Fall 2005-March 2006 and update
  on new ad campaigns from existing deplorers
• Brent Wilhite of Utah- refocusing marketing onto
  local TV stations rather than paying for ad space
  and time.
• Tourist and CVO content Florida working with
  Florida trucking association.

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511 MO Task Force 511 - Connecting the DOTs
across America

• Half-day Marketing and Outreach Workshop
  Proposals
• Public safety security with 511
• Transit agencies coordinating with state 511
  systems
• Earned Media Opportunities Round table
  discussion- Maximizing your marketing budget
• What is private sector role in future of
  marketing and 511 branding?
• Surveys How effective is marketing in reaching
  target markets?

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511 MO Task Force 511 - Connecting the DOTs
across America
National Media Event June 21, 2006 Fifth
anniversary of first 511 call. May 5, 2006 In
conjunction with ITS America and 50th Anniversary
of Interstate System Truck convoy across USA
a 511 truck?
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511 MO Task Force 511 - Connecting the DOTs
across America

• 511 Earned Media Strategies
• Maximize DOT assets
• Utilize grass roots efforts, Websites,
  Conferences, Newsletters
• Chambers
• Civic Groups
• Commuter groups
• Activist groups