Fisheries Revitalization Strategy

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Fisheries Revitalization Strategy

• State of Alaska

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Fisheries Revitalization Strategy

• In a partnership between the Governors Office,
  and the departments of Labor Workforce
  Development, Fish Game, and Commerce, Community
  Economic Development, the State of Alaska
  implemented the 50 million Fisheries
  Revitalization Strategy to
• provide relief to impacted salmon fishermen and
  communities,
• spur increased productivity and innovation in the
  salmon industry, and
• improve the competitiveness of the Alaska salmon
  industry in areas of transportation, quality,
  research and development and technical assistance.

• State of Alaska

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Presentation Highlights

• Funding Overview...
• Direct Aid to Individuals....
• Direct Aid to Impacted Communities...
• Fishery Economic Development Program....
• Marketing Programs...
• Research and Development
• Targeted Fisheries Assistance Program
• Rural Development Investment Fund
• Fishery Industry Business assistance.
• Fisheries Business Plan...

End
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Funding Overview
Main
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Direct Aid to Impacted Individuals
Main
Individuals

• Lead Agency Department of Labor
• 4.4 million went as one-time direct payments of
  1,660 to over 2,600 active salmon fishermen and
  crew in 160 communities who faced severe economic
  hardship due to the downturn in the salmon
  industry in 2002. These funds were for personal
  assistance for food, energy needs, housing
  assistance, transportation fuel (including for
  subsistence activities) and other urgent needs.
• SEA Funding 611 individuals / 1,015,357

End
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Direct Aid To Impacted Communities
Main
Communities

• Lead Agency DCED

On July 3, 2003, the State of Alaska issued
checks to local governments impacted by the
recent downturn in the salmon industry. 7
million was divided among 63 coastal community
where salmon processing is an important economic
activity. The money was designed to offset the
loss of Fisheries Business Tax revenues in recent
years. SEA Funding 17 communities / 811,940
Principal examples Petersburg 277,043 Yakutat
99,767 Pelican 92,641 Ketchikan 69,965
Hoonah 40,739 Wrangell 13,434
End
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Fisheries Economic Development
Main

• Lead Agency DCED

• The Fisheries Economic Development Program
  included two rounds of competitive matching
  grants for communities and industry totaling more
  than 15.8 million. Successful applicants were
  innovative, quality oriented, and increased
  industry productivity. Areas of concentration
  included
• freezing chilling infrastructure projects, inc.
  cold storage facilities
• technical improvements for transportation
  distribution network
• processing infrastructure
• shellfish mariculture

SEA Funding 30 grants / 5,767,000
End
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Marketing Programs
Main
Marketing
End
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Generic Marketing
Main
Marketing

• Lead Agency Alaska Seafood Marketing Institute

The Alaska Seafood Marketing Institute is
earmarked to receive 4.5 million for several
generic marketing programs. The first of the
programs to receive funding is the Cook It
Frozen campaign. Other programs will be
implemented as developed.
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ASMP - Major Grants
Main
Marketing
Approximately 7.7 million was dedicated to major
processor marketing initiatives. Major grantees
were companies typically larger than 500
employees and/or received funding in excess of
200,000.
NorQuest
Peter Pan

• Opening New Frontiers for Alaska Wild Salmon in
  the Growing East Coast Market
• Alaskan Salmon Salad Sampling Program
• Alaska-Made Specialty Products for Japan
• Live-Processed Alaska Salmon Products
• Launch National Distribution Campaign
  Shelf-Stable Smoked Salmon Pouch
• Marinated Alaska Salmon Portions

• Peter Pan Canned Salmon Market Expansion
• Tall Pink Promotion under "Double Q" Brand

Ocean Beauty

• Sockeye Salmon Portions
• Canned Pink
• Pillar Rock Pouch
• Smoked Salmon

Trident Seafoods

• Canned Salmon Retail Product Sampling
• Canned Salmon Label Revision
• Alaskan Salmon Burger Costco Promotion

Icicle Seafoods

• Honey Boy and Black Top brand marketing
• Ship Ahoy brand marketing

Leader Creek Seafoods

• Western Alaska Salmon Marketing Campaign

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ASMP - Mini Grants
Main
Marketing
Approximately 2.4 million was dedicated to
mid-size processors for marketing initiatives.
Mini grantees were companies that met the SBA
criteria for a small business and received a
grant less than 200,000.
Coastal Cold Storage Coastal Marketing Program
Bering Sea Fishermens Assoc Kotzebue Sound
Marketing
Deep Creek Custom Packing Trade show promotions
Kwikpak Keta and King Lower Yukon
Wrangell Seafoods Marketing Fresh, Frozen
Canned salmon
Coal Point Trading Company Trade show promotions
Chulyen Corporation North American Sockeye
Promotion
Omega Foods 2004 Salmonburger Marketing
Snug Harbor Seafoods Branded Salmon Project
Signature Seafoods Chum and Pink Salmon Market
Expansion
AK Salmon Troll Producers Assoc. High end
Japanese Promotions
Plitt Company/Michael Poole Event Marketing
Sockeye Alaska High-Value Markets for Wild AK
Salmon
Yakutat Salmon Board Regional Branding Marketing
Project
Seafood Producers Cooperative Brand Development
Wildcatch Wildcatch Retail
Northern Keta European Promotions
AlaskaCatch LLC Boneless Fillet Marketing
Indian Valley Meats Pink and Chum Jerky
Trappers Creek Smoking Taste Alaska's Best Wild
Alaska Salmon Jerky
Arctic Paws Trade show marketing plan
Alaska Salmon Purchasers Packaging and Market
Development Project
Peninsula Processors PPSI Marketing
Sea Products Marketing smoked salmon sausage
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ASMP - Micro Grants
Main
Marketing
Approximately 560,000 was dedicated to direct
market fishermen and processors with less than 10
employees. Micro grantees received less than
25,000.
Interior Alaska Fish Processors, Inc. Yukon River
Salmon Marketing
Pacific Pleasures Pacific Pleasures Market Up
Grades
Lofoten Fish Company Marketing design
Arctic Circle Seafoods Yukon River Alaska Salmon
American Surf N' Turf Alaska Fish Hugger
Wind and Tide, Inc. Rose Fisheries Product
Promotion
Mable B! Fillets Jar Salmon
Smoky Bay Fisheries Vacuum-packed sockeye
Cross Sound Marketing Elfin Cove Marketing
Aleutia King Cove Dancers
Cape Cleare Fishery Cape Cleare Proposal
Elfish Company Alaska Salmon Wild by Nature
Blest Brothers Kodiak Wild Gourmet Seafood
Taku River Reds Taku River Reds Salmon Marketing
Troller Point Fisheries Go Wild
F/V Moondance Pouch Direct Marketing
Alaska Wild Salmon Company Marketing fillets,
smoked coho pet treats
Desire Fish Company Branding and promotions
Family Pride Salmon Quality Initiative
Horst Seafood Marketing Plan
Icy Strait Seafood Marketing flavored ikura
Fields Sons Label and Market Development
Minnesota Connection Marketing Kodiak coho and
pink salmon
Kodiak Wild Fish Company Marketing Ready to Eat
Pink Salmon
Kodiak Island Smokehouse KIS Wild Alaska Salmon
Marketing Plan
Leslie Smith Kodiak Direct Market
Old Harbors Finest National Marketing
Maxcy Fishing Company Copper River Salmon,
Window to Alaska's Treasures
Alaska Wildsides Label design, web page,
promotional tours
Copper River Catcher Alaska Salmon Candy
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Rural Development Initiative Fund
Main

• Lead Agency DCED

• The Strategy appropriated 1.5 million to the
  Rural Development Initiative Fund, administered
  by the Division of Investments. RDIF is an
  on-going revolving loan program that focuses
  efforts for rural development projects.
• The Fund provides financing for
• working capital,
• equipment,
• construction,
• or other commercial purposes.

End
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Targeted Fisheries Assistance
Main

• Lead Agencies Fish Game / DCCED

With 3 million, the State is engaged in targeted
fisheries improvements aimed at solving specific
developmental issues. The first TFAP
initiative resulted in a grant 725,000 to
increase ice production in Cook Inlet in a
partnership with EDA and the Cook Inlet Salmon
Branding Project. SEA Funding 1,200,000
reserved
End
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Main
Fisheries Industry Business Assistance

• Through the Marine Advisory Program, the State is
  putting 500,000 towards technical assistance to
  harvesters and small seafood businesses in
  coastal Alaska. Services offered by the Marine
  Advisory Program may include
• Enhanced communication to industry on MAP
  programs and offerings.
• One-on-one technical assistance for
  entrepreneurs.
• Development and implementation of training
  courses statewide.
• Communicating widely and regularly among the
  intended audience of fishermen, processors and
  interested small businesses using print,
  web-based and other media.
• Seafood business kits for a host of appropriate
  topics.
• Fisheries source book for financing.

End
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Main
Research and Development

• With just over 1 million, the State has funded a
  number of important research and development
  projects related to the salmon industry. These
  projects and key investigators include
• Seafood microwave technology Kodiak Fishery
  Industrial Technology Center w/ Ocean Beauty
• Dive fishery survey in Yakutat Alaska
  Department of Fish Game w/ Southeast Regional
  Dive Fishery Association
• Mollusk survey methodology review Alaska
  Department of Fish Game
• Southeast geoduck enhancement Alaska Department
  of Fish Game w/ Southeast Regional Dive Fishery
  Association
• Alaska Peninsula salmon catch composition survey
  Alaska Department of Fish Game
• Bristol Bay Branch River Research Alaska
  Department of Fish Game
• Qutekcak operational funding City of Seward
  with MAP and hatchery as partners

End
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Fisheries Long-Term Business Plan
Main

• 640,000 reserved to the Governors Office for
  development of a long-term development plan for
  the Fisheries Seafood Industry
• ?First comprehensive policy analysis since
  Statehood
• ? Involves all fisheries in Alaska waters - not
  just state managed fisheries
• ? Focuses on
• 1.) increasing total economic output (rebuilding
  salmon industry, increased value-add processing,
  new fisheries development, etc.)
• 2.) capturing a greater share of that economic
  output within the Alaska economy

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Some Key Facts

• SEAFOOD IS BIG BUSINESS
• Alaska fisheries generate 2.3 billion in Direct
  Economic Output, and an estimated 4.6 billion in
  Total Economic Output nationwide.
• Approximately 1.255 billion (27) of Total
  Economic Output accrues to the Alaska economy.

Data from Economic Impact of the Seafood
Industry on Alaskas Economy, Northern
Economics, Inc.. Anchorage, AK, 2003, for Pacific
Seafood Processors Association,4. Figures are for
2001
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Some Key Facts

• WHERE DO WE FIT IN THE WORLD PICTURE?
• 2,237,500 metric tonnes total production -
  roughly 2.5 of total world capture production in
  2001.
• If Alaska was an independent nation it would rank
  11th among the worlds capture fisheries by
  volume, and 13th overall, including aquaculture
  production.
• In terms of closely competitive fisheries we are
  ahead of countries like South Korea and Iceland,
  and substantially ahead of Denmark, Spain and
  Canada.
• Sources UN, FAO / NMFS / CFEC for 2001

Data from Economic Impact of the Seafood
Industry on Alaskas Economy, Northern
Economics, Inc.. Anchorage, AK, 2003, for Pacific
Seafood Processors Association,4. Figures are for
2001
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Some Key Facts

• 2.3 billion in Direct Economic Output consists
  of
• Harvest Sector (as represented by ex-vessel
  value) totaling 974 million, of which Alaskans
  earned 387 million (41)
• Processing Sector totaling 1.326 billion, of
  which Alaska domiciled firms earned 158 million
  (12)

Data derived from Economic Impact of the
Seafood Industry on Alaskas Economy, Northern
Economics, Inc.. Anchorage, AK, 2003, for Pacific
Seafood Processors Association,4. Figures are for
2001
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Some Interesting Points for Southeast Alaska

• All of Alaskas king, coho and sockeye production
  represent only about 6 of total world salmon
  consumption - truly niche status.
• Greatly renewed interest in wild salmon is
  fueling a resurgence in premium species - king,
  coho sockeye. Southeast firms are leading the
  way in redeveloping this market.

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Some Interesting Points for Southeast Alaska

• Interesting developments in pink salmon fillet
  markets demonstrate that there is opportunity to
  redevelop this very under-valued species
• Quiet development of non-traditional seafood
  opportunities - dive fisheries, pot shrimp,
  shellfish mariculture - promises a stronger, more
  diversified fisheries sector in Southeasts
  future.
• Southeasts traditional leadership in new
  development ideas is an important regional
  economic asset.