PBS Promotions

1
PBS Promotions

• By Kevin Stone
• Amanda Wingo
• Tim Stanfield

2
Slogan

• The current promotion for PBS throughout the
  country is Be More
• There are several different Be Moreads and for
  the 60 campaign we came up with the phrase Be
  MoreYouthful.
• This phrase is the basic idea for the show 60
  shown on PBS

3
60

• The program sixty plus is designed to give
  seniors a feeling of youth and to help make them
  more active.
• The shows target audience is of course seniors 60
  years and older, it is a locally shown program
  that is hoping to get nationally syndicated.
• The program has shown seniors everything from how
  to stay youthful by working out, to sex after 60.

4
Needs and Interests of Seniors

• Health
• Family
• Hobbies
• Travel
• Financing
• Entertainment

5
Our Goal

• The goal is to promote this show to seniors, not
  only for entertainment values but also as an
  educational program to help seniors become more
  youthful, or remain youthful and to be able to
  show them the content of the program.

6
Our Promotion

• Our promotion is Be MoreYouthful. To show this
  we want wanted to create ads for television,
  radio, and also produce posters and table top ads.

7
Television Ad

• The television ad will show seniors being active.
  Not typical shots of seniors in the doctors
  office, but seniors jogging, lifting, playing
  sports (i.e. Golf, Bowling, Horseback Riding),
  and socializing with friends and family.
• The ad would also have music identifiable to
  seniors but would also be fast paced to show a
  more youthful side, and exemplify the purpose of
  the 60 program.
• The Ad would run on cable television stations
  that are frequently watched by seniors 60 years
  and older, to enable us to catch as many seniors
  as possible

8
The Commercial
9
The Radio Ad

• The radio ad would be seniors talking about being
  youthful, or current activities that help them
  feel more youthful.
• Also fast pace music from there generation would
  be played underneath the commercial again to
  exemplify youth, more particularly their own
  youth.
• The ad would be placed on radio stations
  frequently listened to by seniors

10
The PSA

• Senior 1 - Life Doesnt end at 60, 60 shows us
  how its really just the beginning!
• Senior 2 - It strives to educate seniors about
  being more active.
• Senior 3 60 helps seniors to learn how to
  live a healthy and happy life!
• Narrator So join us on Thursdays at 1030pm on
  Channel 27

11
Table Top Ads and Posters

• The table top, and poster ads would be simple,
  and show a picture of seniors doing something
  active in the background, and on top would be
  print information about the show. Past program
  content, the goal, the time and station as well.

12
Conclusion

• All of these ads would embody the phrase Be
  MoreYouthful and contain information that would
  be informative, and catching to seniors 60 years
  and older.