Best Practices for An Effective Video Strategy

1
Best Practices for An Effective Video Strategy

• WACVB Annual Meeting
• October 12, 2007

2
Online Video is An Entertainment Medium

• Over 1/3 of all Americans age 3 and up viewed an
  online video at least monthly in 2006
• 80 expected to be viewing by 2010.
• Source eMarketer

3
Three Best Practices for Online Video Strategy
Success

• Content and Context
• Find the Right Video Content
• Consider Optimal Video Distribution

4
Best Practice 1 Content and Context

• Be Original video content should do something
  other forms of content cannot
• Context A videos page not likely the answer
• Keep it short! 2-5 minutes

5
Example Anchorage Symphony
6
Best Practice 2 Find the Right Video Content

• Value-added Content
• Making of
• Out takes
• Tours
• Consumer-generated Content
• Passionistas
• Local residents
• Members
• Partnerships
• ACVB Anchorage Intl Film Festival

7
Passionistas
8
Best Practice 3 Consider Optimal Video
Distribution

• Distribution ideas
• Own Site
• Conventional marketing
• Video Search Engines
• Social Networks
• Podcast feeds

9
Example Hike of the Week Podcast
10
Three Best Practices for Online Video Strategy
Success

• Content and Context
• Find the Right Video Content
• Consider Optimal Video Distribution

11
www.apokrisis.comkristen_at_apokrisis.com