Wisconsin Business Alumni

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Wisconsin Business Alumni

• 35,000 School of Business alumni living and
  working around the world
• Organization with 85 year history
• Goal Build connections between alumni and with
  the School

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Wisconsin Business Alumni
Adjust your lens to think target market-centric
University of Wisconsin
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Wisconsin Business Alumni
Adjust your lens to think target market-centric
University of Wisconsin
School of Business
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Wisconsin Business Alumni
Adjust your lens to think target market-centric
University of Wisconsin
School of Business
Real Estate
Risk Mgt. Insurance
Management
Marketing
Finance
OIM
Strategic HR
Supply Chain
Arts Admin.
Info. Systems
ASAP
Brand Mgt.
Market Research
ACFIN
Ent. Mgt.
OTM
SMILES
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Wisconsin Business Alumni
Brand AwarenessBrand ResonanceBrand Relevance

• Alumni are aware of UW brand
• Goal UW brand evokes a feeling of shared
  emotion
• Sub-brands can build relevance
• Targeted programming efforts
• Relevant communications
• Relationship-building

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Manage Brand Touchpoints
Report to Investors
Regional Events
UPDATE
Alumnus
Center Newsletters
WBA News
Website
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Wisconsin Business Alumni
Manage Brand Touchpoints
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Wisconsin Business Alumni
Manage Brand Touchpoints
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