Title: Consumerism
1Consumerism and Actuarial Science in A 21st
Century Intelligent Health System
Ronald E. Bachman FSA. MAAA President
CEO Healthcare Visions, Inc. 404-697-7376
ronbachman_at_healthcarevisions.net www.healthcarevi
sions.net Sr. Fellow - Center for Health
Transformation Sr. Fellow - Georgia Public
Policy Foundation Fellow - Wye River Group on
Health
Healthcare Visions, Inc. Creating the
Possible
2What Is a 21st Century Intelligent Health System?
- In a 21st Century Intelligent Health System, the
individual has - Accurate, timely knowledge of personal health
needs, - Access to the best information about how to
maintain personal health, - Knowledge of whom to see and where to go for
health services, - And confidence that health providers are
practicing medicine using best practices based on
the most up-to-date understanding of
outcomes-based medicine. - In a 21st Century Intelligent Health System, the
individual has the right to know the price and
quality information about health services in the
most accurate, least expensive, and most
convenient manner possible. - In a 21st Century Intelligent Health System, the
individual is the center of knowledge and
decision-making and has responsibility for his or
her own health.
3Consumer-directed or Consumerism?
- Consumer-directed health plans (CDHPs) utilizing
an HRA or HSA are the newest weapon in the
arsenal to reduce healthcare cost. - But will this approach really lower your cost?
- CDHPs are a good start and can developing
experience shows they can lower costs. - CDHPs are a good 1st generation attempt. The
market is moving rapidly to 2nd generation and
beyond. - The transformation is NOT to CDHP but to
Consumerism. - Actuaries must go beyond traditional models to
reflect the behavioral change component of a
consumerism design.
4Healthcare Consumerism
- Healthcare Consumerism is about transforming a
health benefit plan into one that puts economic
purchasing powerand decision-makingin the hands
of participants. - Its about supplying the information and decision
support tools they need, along with financial
incentives, rewards, and other benefits that
encourage personal involvement in altering health
and healthcare purchasing behaviors.
5Elements of Healthcare Consumerism
- 1. Budgeting monthly versus annual
- 2. Risk Sharing pooled claims for large groups
- 3. Savings NEW with advent of HRAs and HSAs
6The Core of Consumerism
- The Unifying Theme
- for a
- Health and Healthcare Strategy is
Behavioral Change
Implement only if it supports behavioral change
consistent with the strategy
7Two Basic Principles for Successful Consumerism
- Must work for the Sickest Members, as well as the
healthy - 2. Must work for those not wanting to get
involved in decision-making, as well as the
techies
8Mega Trends
- Personal Responsibility
- Self-Help, Self-Care
- Individual Ownership
- Portability
- Transparency (the Right to Know)
- Consumerism (Empowerment)
9The Evolution of Healthcare and
ConsumerismFuture Generations of Consumer
Directed Healthcare
2nd Generation CDHC Focus on Behavior Changes
Traditional Plans with ConsumerInformation
1st Generation CDHC Focus on
Discretionary Spending
4th Generation CDHC Personalized
Health Healthcare
3rd Generation CDHC Integrated Health
Performance
Traditional Plans
Behavioral Change and Cost Management
Potential Low Impact ---- ---- ---- ---- ----
---- ---- ---- ---- High Impact
10Major Building Blocks of Consumerism
Personal Accounts
It is the creative development, efficient
delivery, efficacy, and successful integration of
these elements that will prove the success or
failure of consumerism.
Wellness/Prevention Early Intervention
Disease Management
Information Decision Support
Incentives Rewards
112nd Generation CDHC Focus on Behavior Changes
1st Generation CDHC Focus on
Discretionary Spending
4th Generation CDHC Personalized
Health Healthcare
Summary A peek into the future of Consumerism
3rd Generation CDHC Integrated Health
Performance
Personal Accounts
Initial Account Only Activity Compliance Rewards Indiv. Group Corporate Metric Rewards Specialized Accts, Matching HRAs, Expanded QME
100 Basic Preventive Care Web-based behavior change support programs Worksite wellness, safety, stress error reduction Genomics, predictive modeling push technology
Information, health coach Compliance Awards, disease specific allowances Population Mgmt, IHM, Integrated Back-to-Work Wireless cyber support, cultural DM, Holistic care
Passive Info Discretionary Expenses Personal health mgmt, info with incentives to access Health performance info, integrated health work data Arrive in time info and services, information therapy
Cash, tickets, Trinkets Zero balance acct, activity based incentives Non-health corporate metric driven incentives Personal development plan incentives, health status related
Wellness/Prevention Early Intervention
Disease Management
Information Decision Support
Incentives Rewards
12Using Information Incentives To Change
Behaviors
Low Users Low Users Medium Users High Users High Users Very High Users
No Claims Generally Healthy Acute Episodic Conditions O/P, Low In/P, High Maternity Acute Episodic Conditions O/P, Low In/P, High Maternity Acute Episodic Conditions O/P, Low In/P, High Maternity Chronic Persistent . Conditions . O/P, Low In/P, High Chronic Persistent . Conditions . O/P, Low In/P, High Catastrophic
Mem 15 48 14 3 3 12 4 1
Dollars 0 12 15 12 5 21 20 15
Mem 63 63 32 32 32 17 17 17
Dollars 12 12 32 32 32 56 56 56
Prevention
Wellness - Lifestyle
Wellness - Lifestyle
Minimize
Minimize
Maximize
Maximize
Wellness - Clinical
Early Intervention
Wellness - Clinical
13Personal Health ManagementDecision Support
Information
Low Users Low Users Medium Users Medium Users Medium Users High Users High Users Very High Users
No Claims Generally Healthy Acute Episodic Conditions Acute Episodic Conditions Acute Episodic Conditions Chronic Persistent Conditions Chronic Persistent Conditions Catastrophic
No Claims Generally Healthy O/P, Low In/P, High Maternity O/P, Low In/P, High Catastrophic
Ee
Dollars
Ee
Dollars
Pre-Natal Care
Reduce Variation in Evidence-Based Medicine
Reduce Variation in Evidence-Based Medicine
Patient Safety Centers of Excellence Patient Ad
vocacy/ Case Management
DiseaseManagement
Discretionary Expenses
Psycho-Social Factors / Integrated Absence
Management
14Care Continuum and Tools for Changing Behaviors
Acute Conditionse.g., Infections, Respiratory,
Lacerations
Health Promotion
Health Risk Management
Chronic Disease Management
High Cost Case Management
Website
Patient Identification and enrollment
Health Risk Assessment
Navigational Support
Address Comorbid Conditions
Targeted Behavior Modification
HealthyLifestyle Promotion
Patient Advocacy
Practice Guidelines
Physical Activity Campaign
Care Coordination
Care Coordination
Address Comorbid Conditions
Integrated Services, Communications, Measurement
and Evaluation
15Integrated Health Management ProgramAn
Implementation Option for Multiple Generations
General Manager
Personal Care Accts. FSAs, HRAs, HSAs
The secret is cooperation and synergy between
components supporting the corporate strategies
Integrated Absence Mgmt
Acute Case Mgmt
Disease Mgmt Programs
Demand Management
Prevention
Wellness
Communication
Education
Utilization and Case Management
NETWORK A / TPA A
NETWORK B / TPA B
16Potential Savings from Full Implementation of
ConsumerismAchievement of savings and improved
outcomes is dependent upon both the Type and
Effectiveness of the programs implemented.
Gross Savings as of Total Plan Costs (Programs Applicable to All Members) Gross Savings as of Total Plan Costs (Programs Applicable to All Members) Gross Savings as of Total Plan Costs (Programs Applicable to All Members) Gross Savings as of Total Plan Costs (Programs Applicable to All Members) Gross Savings as of Total Plan Costs (Programs Applicable to All Members) Gross Savings as of Total Plan Costs (Programs Applicable to All Members)
Effective Programs Implemented Traditional plans Traditional plans Traditional plans
Effective Programs Implemented Consumerism Plans Consumerism Plans Consumerism Plans
Effective Programs Implemented Passive Passive 1st Generation 2nd Generation 3rd Gen Future
Basic Basic 2 3 7 10
Expanded Expanded 3-4 5-8 12-15.0 20.0
Complete Complete 4 7 17 25
Comprehensive (Future) Comprehensive (Future) 5 10 20 30
Excludes Carry-over HRAs/HSAs and any added
Administrative Costs of Specialized Programs
17Major Actuarial Issues
- Anti-selection,
- Value of wellness,
- Disease management ROI,
- Actuarial credits for behavioral change
18Understanding Risk Selection and
Anti-selection The primary drivers of risk
selection are employee cost and the relative
benefit richness of the competing
options. Employees will tend to choose the
option expected to provide the best economic
benefit for their situation. For healthy
individuals the selection is usually low cost/low
benefit options. For less healthy individuals the
selection is usually high cost/high benefit
options.
Selection effect is at least directionally
predictable in most cases. Mitigating factors
tend to reduce the magnitude of selection.
Health care costs are not fully predictable.
Plan choices are usually made at a family unit
level versus the individual level. .
19Potential Anti-Selection from CDHC on an
Optional Basis
- Introduction of CDHC on an optional basis will
limit the cost reduction because fewer members
will be impacted and because the members that do
select CDHC are likely to have an existing
favorable health status (anti-selection).
Adopting companies and its members can benefit
most by introducing consumerism with both a CDHC
option and consumerism for all other plans.
Example - Selection in An Option Environment Example - Selection in An Option Environment Example - Selection in An Option Environment Example - Selection in An Option Environment
OPTION 1 Current Plan OPTION 1 Current Plan OPTION 2 - CDHC OPTION 2 - CDHC
Members Participating Clms/Part.Mbr. Vs Clms/All Mbrs. Remaining Members Clms/Part.Mbr. Vs Clms/All Mbrs.
90 101 10 87
70 103 30 92
50 103 50 97
20Consumerism Choices involve Options for
Behavioral Change rather than Optional Plan
Designs
- Consumerism Choices
- Wellness
- Preventive care
- Early Intervention
- Lifestyle Options (diet, exercise, smoking,
safety) - Self-help, self care
- Discretionary Expenses (e.g. OV, ER, Rx)
- Value purchasing (e.g. DXL, o/p vs. in/p)
- Participation in Disease Management Programs
- Compliance with Evidence Based Medicine
Treatment Plans
21Survey ResultsWellness Assessment Risk Factors
22Value of Wellness What is it?
- How Much Physical Activity Do the Experts
Recommend? 30? 60? 90? Minutes of What? - The Centers for Disease Control and Prevention
and the American College of Sports Medicine
recommend the following - 20 minutes of vigorous-intensity physical
activity 3 times a week or - 30 minutes of moderate-intensity physical
activity 5 or more times a week. - What is moderate-intensity physical activity? Any
activity that burns 3.5 to 7 calories per minute
(e.g., walking briskly). - What is vigorous-intensity physical activity?
Any activity that burns 7 or more calories per
minute (e.g., - climbing up and down stairs).
23National Business Group on HealthComments on
Wellness
- Recent studies indicate that moderate increases
in employees physical activity levels can result
in significant decreases in company costs.
Although existing research is limited, employers
may use calculation tools and internal data to
calculate the potential savings of an effective
physical activity promotion program. - To reach a rough estimate of the cost of its
employees physical inactivity, a company could
turn to www.activelivingleadership.org for a new
online tool. - This Physical Inactivity Cost Calculator was
developed by, among others, the Active Living
Leadership Initiative, Fifty Plus Lifelong
Fitness and the National Coalition for Promoting
Physical Activity and Health.
24Examples of Corporate Wellness ROI
- Motorolas wellness programs which saves the
company - 3.93 for every 1 invested.
- Northeast Utilities WellAware Program which in
its first 24 months reduced lifestyle and
behavioral claims by 1,400,000. - Caterpillars Healthy Balance program which is
projected to result in long term savings of 700
million by 2015. - Johnson Johnsons Health and Wellness Program
which has produced average annual health care
savings of 224.66 per employee.
25Wellness ROI Studies
- Many studies have focused specifically on the
return on investment (ROI) from worksite health
promotion and disease prevention programs. - Findings on the return on investment for health
promotion and disease management programs were
reported for nine employers Canada North
America Life Chevron. City of Mesa, AZ General
Mills General Motors Johnson Johnson Pacific
Bell Procter Gamble and Tenneco. These
programs provide health education to their
employees to promote behaviors that will improve
health or prevent disease, and typically include
exercise programs, health-risk appraisal, weight
control, nutrition information, stress
management, disease screening, and smoking
cessation. - The review found significant return on investment
for the programs provided by these nine
employers, with the range of benefit-to-cost
ratios, ranging from 1.49 to 4.91 in benefits
per dollar spent on the program, and a median of
3.14.
26Savings from National Wellness Program
- Savings estimates revealed that participation in
the National Wellness Program was associated with
significant savings in dollars per employee from
1991 to 1995, with the highest dollar savings
achieved in 1995 (16 per employee per month). - Evaluation of the program showed that health risk
assessment was associated with significant and
substantial reductions in healthcare costs. - Employees who completed one, two, or three health
risk assessments on average had lower 1997 health
care costs of 112.89, 134.22, and 152.29,
respectively. Employees who had completed at
least one health risk assessment and participated
in an additional wellness activity had an average
cost savings of 200.35 per year.
27CIGNA Wellness Savings
- The Working Well Moms Program has decreased
pharmacy costs 62 fewer prescriptions for
breast-fed children. The program has also
contributed to decreased medical costs a
savings of 240,000 in healthcare expenses. In
addition, program participants have 74 fewer
absences per 100 mothers, a savings of 60,000 in
lost time annually. - The Working Well Triumph Program has resulted in
healthcare costs savings of more than 900 per
program participant. - The Working Well Flu Shots Program participants
have 29 less - absenteeism as compared to employees not
getting a shot. This produced a savings of 33
per employee participant. The overall return on
investment for the program was 3 to 1. - CIGNAs smoking cessation program helped 67
percent of its participants quit smoking after 12
months, a quit rate up to three times higher than
comparable smoking cessation programs. CIGNA
estimates saving 949 in health care costs for
each successful participant, a return on
investment of 9.5 to 1.
28Disease Management for Chronic and Persistent
Conditions
- The Agriculture and Health and Human Services
Departments Dietary Guidelines for Americans
2005 recommend the following - To reduce the risk of chronic diseaseat least
30 minutes of moderate-intensity physical
activity on most, preferably all days of the
week - To prevent the gradual accumulation of excess
weight in adulthood, up to 30 additional minutes
per day may be required over the 30 minutes for
reduction of chronic disease risk and other
health benefits and - To sustain weight loss for previously
overweight/obese people, about 60 to 90 minutes
of moderate-intensity physical activity per day
is recommended.
29Disease Management Program ROI
30First Year Aetna HealthFund Members2004 results
(9 mos.) show low medical cost increase
Continuously Enrolled Members Allowed claims
Medical Claims Change
2003 Study (13.5K members) 3.7 increase in medical cost
2004 Study (9 mos.) (49K members) Early indicators 6 increase in medical cost over 2003
Change in Utilization ( of Units) 2003 Study (12 months of data) 2004 Study (9 months of data)
Inpatient Admissions -5.2 -6.7
ER Visits -2.6 -15.9
Outpatient Events -14.4 -4.6
ALL Office Visits -3.3 -3.4
PCP Visits -10.9 -12.3
Specialists visits 3.4 3.6
Note 12 month continuously enrolled results due
in August
31What Happens in the Second Year to Allowed
Claims?
260
1Q 03 2Q 03 3Q 03 4Q 03 1Q 04 2Q 04 3Q 04 4Q 04
10.3
PPO
240
220
AHF
Allowed Claims PMPM
200
180
8.7
160
140
- Utilization in AHF increased at a lower rate
than PPO, based on allowed claims - Reinforces assumption that AHF trend will be 1
below PPO - Studies will continue to evaluate AHF trend
into the third year
Allowed Claims are total claims, eligible for
payment before benefit plan is applied Based
on all AHF members from 18 of 19 plan sponsors in
2003 study one plan sponsor removed due to large
increase in AHF enrollment.
32Highlights of the 2003 Aetna HealthFund 12-Month
Study
- Lower medical cost increase, applicable to
first-year AHF members - 3.7 compared to double
digit PPO plans - Diabetics continue to seek necessary care,
relative to comparative populations - Increases in certain preventive care services
- Reduction in pharmacy scripts and increased
generic usage - Increased use of online tools, information, and
satisfied members
332004 United Health Plan Experience
- The iPlan study found
- A drop in the number of claims per 1,000
enrollees compared to the year before enrollment
- A decrease in total emergency room visits,
illustrating more selective, responsible use of
emergency services - Significantly less-than-expected medical cost
trends (per member/per month) than for
traditional health plans when iPlan was the only
option, the annual cost trend was less than 1
percent - Reductions in specialist visits, outpatient
surgeries and radiology and lab services and - Higher utilization of preventive services among
iPlan participants.
34LumenosKey Results Utilization Impact
- 15 reduction in pharmacy costs
- 92 generic substitution rate (open formulary,
100 of rebates go back to employer) - 5 increase in preventive care expenditures
- 18 reduction in outpatient visits
- 85 graduation rate (Health Coach Program)
- 42 HRA completion with incentive 28 opt-in to
Health Coach - 60 of clients offer integrated health
improvement incentives.
35- Are HSAs the right vehicle for large employer
groups?
Yes, If.. Or No, Because. Need to
Understand the Consumer Movement the
Transformation that is Underway
36HSAs and HRAs Very Different
- HSA A law, with specific requirements and
benefit design requirements. - Most TAX ADVANTAGED vehicle ever created
- HRAs No Law, this is a regulatory creation
based upon an IRS ruling. -
- Most FLEXIBLE vehicle ever created
37Incentive Awards - Three Very Different Personal
Care Accounts
- FSAs Traditional Group Plans
- Health Reimbursements Arrangements (HRAs)
Employers choice for cash flow flexible
incentive based medical plan benefit designs
(best suited for self-insured groups) - Health Savings Accounts (HSAs) Employees
choice for funded portable triple tax advantaged
with High Deductible Health Plans (best suited
for individuals and small groups) - Combination Accounts creative but confusing
38Important Differences between Use of HRAs and
HSAs for Supporting Behavioral Change
Generation 1 Initial Account Only Generation 2 Activity Compliance Rewards Generation 3 Indiv. Group Corporate Metric Rewards Generation 4 Specialized Accts, Matching HRAs, Expanded QME
Personal Care Accounts
Health Reimbursement Arrangements
1. Any Amount 2. Notional Acct 3. Employer Determined 4. Employer Only Contributions 1. Flexible Activity Compliance Rewards 2. Employer Determined 3. Can not be cashed out 4. Must be used for healthcare 1. Flexible Indiv Group Rewards 2. Employer Determined 3. Can not be cashed out 4. Must be used for healthcare 1. Specialized Notional Accts, 2. Can terminate by employer rules 3. Potential IRS Expanded QME
Health Savings Accounts
1. Amounts Set by law 2. Real Dollars in Acct 3. Er or Ee Contrib 4. Contributions up to plan deductible of 1000-2650 Single 2000-5250 Family 1. Ltd Potential 2. Must give Cash Option 3. Awards must be same amt or same of deductible 3. HSA can be used (with 10 penalty) for non- healthcare expenses 1. Ltd Potential 2. All participants must receive same amount or same of deductible 3. Difficult to use for Group Incentives 1. Ltd Potential 2. 100 Vested Portable 3. Can use matching HRAs, 4. Potential IRS Expanded QME
39The Evolution of Personal Care Accounts
Current State
Combination Accounts
FSAs
HRAs
HSAs
Employer-based Healthcare Traditional (Use it or
Lose it) Special Purpose Non-Plan
Employer-based healthcare Special Purpose
Accounts Incentive Matching
Employer-based Healthcare with Individual
Accountability
Individual-based Healthcare Employer-based Define
d Contribution Developments
40Are HSAs the Wave of the Future?Which Point of
View Direction will We Take?
- Yes, if.
- 1. we recognize the HSA legislation and
regulations as a good start and another building
block for consumerism and behavioral change. - 2. there is additional legislation/regulation to
support large Er interests in providing HSAs (use
for healthcare only, Rx coverage problem,
combination accounts). - 3. there is legislative support for the common
use of FSAs for targeted needs, HSAs as Health
Savings Accounts and HRAs as Health
Reimbursement Arrangements. -
- No, because.
- 1. they were not legislated/regulated with large
employers in mind. - 2. of a desire to promote individual insurance
over individual ownership (under employer and
individual policies) - 3. they are just a tool to cost shift to
employees, they can not reward behavior change - 4. they are only desirable to the young, healthy,
and wealthy
41- Are HSAs the right vehicle for large employer
groups?
Yes, If.. Or No, Because. Need to
Understand the Consumer Movement the
Transformation that is Underway
42The Fundamental Policy Question
- Will Legislation/Regulation Use HSAs to
- mainly promote portable Individual Small
Group Insurance, - OR
- expand Personal Care Account ownership through
in both an employer-based and individual-based
healthcare system thru HSAs, HRAs, and FSAs.
43Growth of Personal Care Accounts
- HRAs HSAs
- 2000 None None
- 2001 19,000 None
- 2002 53,000 None
- 2003 394,000 None
- 2004(est) 1-1.5M 400,000
- 2005(est) 3.2 M 1.0M
- 2006(est) 6.0M ???
- 2007(est) 12-15M ???
- Deliotte Consulting
44The Answer Flexible Health Savings Accounts
(FHSAs)
- FHSAs would have the tax advantages of HSAs and
the key flexibilities of HRAs. - Basic Principles
- 1. Retain personal responsibility goal of
HSA/HDHPs - 2. Focus on Behavior Change
- 3. Recognize value of Pay for Compliance as a
driver for behavior change and shared savings
with personal responsibility - 4. Expand adoption and funding of HSAs by large
employers
45Flexible Health Savings Accounts (FHSAs)The Next
Generation
- Four needs that would allow FHSAs the flexibility
to - 1. Provide financial Rewards and Incentives for
Behavioral Change. - 2. Encourage Employer/Carrier FHSA contributions
towards healthcare - 3. Be provided with plan designs other than HDHPs
- 4. Address FHSA/HSA Technical Issues
46FHSA Flexibilty to Provide Financial Rewards and
Incentives for Behavioral Change
- 1. Allow for compliance incentives under disease
management programs (e.g. diabetes, asthma, CHF)
and wellness initiatives (e.g. wellness
assessments, smoking cessation, etc.). - 2. Change Comparability Rule to mean all members
under a given program of care or treatment, such
as, a disease management or wellness program. - 3. Rewards and/or incentives should not be
limited by the deductible limit, but should be
consistent with expected savings from programs
for which participation is being rewarded.
47FHSA Flexibility to Encourage Employer
Contributions to Healthcare
- Allow employers/carriers to voluntarily contract
with employees to require employer/carrier funded
FHSAs to be used only for healthcare expenses
while employed and covered under the plan. - 2. Remove cap on employer/carrier funded FHSA
contributions or expand to at least the plans
Maximum Out-Of-Pocket total exposure in a given
calendar year.
48FHSAs Flexibility to be Provided with Plan
Designs Other than HDHPs
- 1. Preventive drugs include maintenance drugs.
Drugs now defined as preventive by the Treasury
Dept. can be covered below the deductible, while
the cost of maintenance drugs is now included in
the deductible. - 2. Allow Rx to exist as carve out benefits at
least for prescription drugs associated with
chronic and persistent disease states - 3. Allow incentive only based FHSAs for
employer/carrier only funding under non-HDHPs
(i.e. no initial FHSA funding or employee
funding) - 4. Allow some mental health and substance abuse
benefits (besides EAPs) to be included under
preventive care.
49FHSA Flexibility - Technical Issues
- 1. Allow FHSA/HSAs to go into effect on the first
day of coverage is effective. - 2. Allow FHSA/HSA contributions for a full
calendar year regardless of when a plan is
effective. - 3. Allow FHSA/HSAs to be used to pay for health
coverage premiums (other than current limited use
for (1) Premiums for coverage under the
Consolidated Omnibus Budget Reconciliation Act
(COBRA), and (2) premiums for HDHP coverage for
those who receive federal or state unemployment
compensation). - 4. Allow Flexibility to "post-date" the FHSA/HSA
effective date so that FHSA/HSA dollars can cover
expenses incurred before the account was
established. Allow the account to be opened under
a "provisional status" until the necessary
paperwork is filed, at which time the account
becomes active.
50The Ultimate Successful Implementation of
Consumerism
- Its about moving from a
- benefit
- to an
- accumulating asset.