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Steve Oppenheimer 404-805-5521 oppyga_at_aol.com. Corporate Sponsorship Opportunities ... community radio and print and saturation buys for. college radio and ... – PowerPoint PPT presentation

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Title: Contact Information:


1
Corporate Sponsorship Opportunities
  • Contact Information
  • Jacob Schreiber 404-727-2088 Jacob_at_hillelsofgeorg
    ia.org
  • Steve Oppenheimer 404-805-5521 oppyga_at_aol.com

2
What is Campus SuperStar? Georgia Campus
SuperStar is a talent competition, open to all
students enrolled in any of Georgias colleges
or universities. Soloist singers from all
backgrounds, representing the full spectrum of
musical genres, will compete for a Grand Prize
of 5,000 in cash, plus coveted performing
opportunities at major Atlanta venues and
sporting events. How the Competition Works Ten
finalists will compete for the Grand Prize on
April 12, 2005 at The Ferst Center for the
Performing Arts at Georgia Tech. Celebrity
judges will critique the performances, but the
1,000 audience will vote for the winner. The
finalists will be selected from two Semi-Final
Events, one at Emory University and one at the
University of Georgia but open to all students,
to be held in February 2005. The contestants for
the semi-finalist shows will come from try-out
auditions at these campuses open for any college
student in Georgia. Targets The productions
will be marketed from October 2004 to April 2005
to the following targets 60,000 college
undergraduate students 5,000 college graduate
students 5,000 college staff and faculty A
high-end demographic of the Atlanta community
3
Behind the Scenes Georgia Campus SuperStar is
being produced by Hillels of Georgia, a leading
university student group that is part of a
national movement of 150 such groups, in
partnership with other Georgia-based student
groups and lead title sponsors. 100 Volunteers
from the Atlanta community, representing the
leadership of our communitys entertainment,
business, banking, legal, and non-profit
communities, will partner with 300 student
volunteers to stage the shows. A professional
production staff has been retained to execute the
shows. The Edison Group, a leading
communications firm, is responsible for marketing
and advertising.
  • Hillels of Georgia
  • Hillels of Georgia (HG) builds vibrant Jewish
    student life at Emory University, University of
    Georgia, Georgia Tech, Georgia State and on
    college campuses across metro Atlanta. Each
    year, Hillels of Georgia serves 5,000 Jewish
    college students through 550 programs that
    connect them to their Jewish heritage and
    community.
  • HG programs are open to students from all
    backgrounds and are an effective vehicle for
    creating bonds between the different ethnic and
    faith communities on campus.
  • HG operates by empowering students and inspiring
    them to embrace a future of hope and possibility
    formed by American, democratic and pluralistic
    values. HG achieves this with an array of
    positive experiences which
  • Empower students to develop their programs and
    shape their communities
  • Foster future generations of leadership and
    American citizenship
  • Engage the under involved and deepens
    participation among the committed
  • Build lasting friendships and memories
  • Inspire students to be involved in social
    justice causes
  • Encourage cooperation and coalition building
    between ethnic and religious communities

4
VIP Pre-Show Honoree Event A lavish Honoree Event
will be held in the Ferst Center for the
Performing Arts prior to the show. The party
will focus on honoring an outstanding
philanthropic family whose work spans two
generations Gerald and Pearlann Horowitz, and
their children, Scott and Michelle Horowitz.
Gerald is a Senior VP of Investments in the
Atlanta Smith Barney office. This VIP event will
be attended by a very high-income demographic.
Last year, almost 800 people paid 150 to 300
per ticket to attend the honoree event and the
show following, and it was sold out over a month
in advance. We expect the attendance to be even
higher this year given a larger venue and great
buzz from last year. We will be thanking our
sponsors at this event, and allow the Honoree
Host Sponsor to make a presentation. We will
serve extensive food and drinks.
  • Publicity
  • The advertising and publicity plan for the event
    includes
  • A paid media budget for print and electronic
    outlets focused on obtaining several hundred
    thousand media impressions. We plan on moderate
    buys in the general community radio and print and
    saturation buys for college radio and print.
  • Anticipated several million media impressions via
    earned media coverage.
  • Intensive campus wide promotions, advertising and
    guerrilla marketing at all major campuses.
  • A dedicated website specifically for the event.

5
  • Snapshots of Campus Superstar 2004 Achievements
  • 250 students from 19 different universities
    participated in the cattle call tryouts
  • The talent represented the full spectrum of
    American ethnic and faith communities, including
    African-Americans, Asian-Americans, Hispanic
    Americans Christians, Hindus, Muslims, Jews, and
    more
  • The Campus Finalists represented 5 universities,
    3 religions and 4 ethnic communities
  • Over 1100 students attended the two semi-final
    events (at UGA and Emory)
  • The 1,000-seat arena (Earthlink Live!) hosting
    the SuperStar Finals was sold out a month prior
    to the show -- with a waiting list of 300
  • SuperStar had 200 sponsors, with major corporate
    sponsors including Northside Hospital, The Coca
    Cola Company, Turner Broadcasting (all already
    back on board for 2005) and SunTrust Bank.
  • Achieved over 1,000,000 media impressions as
    SuperStar was covered by the leading local press,
    national press and newswires highlights were
    aired for 2 months on the AIB Cable Network
    full-page ads were purchased thanking our
    sponsors
  • HG created a Tool Kit and video for easy
    replication 8 universities around the country
    have begun work to replicate SuperStar

6
  • Campus SuperStar Corporate Sponsorship Benefits
  • Market exposure to 60,000 undergraduate and 5,000
    graduate students in the greater Atlanta area and
    Athens.
  • Market exposure to hundreds of thousands of
    adults in the community via 1,000,000 media
    impressions
  • Recognition in media publications prior to the
    event and at the event itself.
  • 5,000
  • Diamond Record Sponsor
  • 12 tickets to VIP Honoree Event
  • and Finals Show
  • 8 VIP tickets to Campus Semi-
  • Finals Shows
  • Half-page ad in the Playbill
  • Placard at the Honoree Event
  • Website Link
  • SuperStar Plaque
  • 1,000
  • Platinum Record Sponsor
  • 4 tickets to VIP Honoree Event
  • and Finals Show
  • Listed in the Playbill
  • Superstar Memorabilia
  • 2,500
  • Double-Platinum Sponsor
  • 8 tickets to VIP Honoree Event
  • and Finals Show
  • 4 VIP tickets to Campus Semi-
  • Finals Shows
  • Quarter-page ad in Playbill
  • SuperStar Plaque

7
  • YES, our organization will be a sponsor of 2005
  • Campus Superstar presented by Hillels of Georgia
    at the level of
  • ? Diamond Record Sponsor at 5,000
  • ? Double-Platinum Record Sponsor at 2,500
  • ? Platinum Record Sponsor at 1,000
  • ? Id like to sponsor, but in a different
    capacity and would like to talk about other
    opportunities (call sponsor contact below)
  • Enclosed is a check for __________________
    (made payable to Hillels of Georgia, Inc.)
  • Please send bill to the attention of
    __________________ for __________________.
  • Please typeset from below information (For 5000
    sponsors, please enclose logo and ad copy)
  • Please list our company as follows
    __________________________________________________
    __________________________
  • Contact ________________________________
    Title __________________ Phone
    ________________________________
  • Please return this form with your sponsorship
    payment in the enclosed envelope to (Hillel
    Contact TBD)
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