TEKES Wellbeing2015 Event

1
TEKES Wellbeing-2015 Event

• May 15, 2003
• Part 1 Overview and Analysis
• Part 2 Future Trends Hexagon Maps and Detail
• Finexus Advisors

2
Table of Contents Part 1 Overview
and Analysis
3
Table of Contents
Part 1 Overview and Analysis (Contd)
4
Table of Contents
Part 2 Future Trends Hexagon Maps and
Detail
5
Aims of this Report

• Accurate reporting of both Wellbeing-2015 event
  presentations (4) and the hexagon mapping
  exercise in its various stages
• Identify and summarize key points and highlights
• Explore implications of insights gained for the
  following sectors Government, Business,
  Academia, Citizens
• Value-added analysis on patterns, themes and
  extrapolatives
• Maintain constant focus on the role/location of
  technology
• That it be concise yet detailed, comprehensive,
  informative, and analytical
• Audience TEKES, event participants, and others
  interested in technology, foresight, and
  wellbeing.
• Note This report is intended to be a resource
  for both those who were and were not in
  attendance at the Wellbeing-2015 event.

6
Event Description

• Program
• 4 presentations
• Hexagon futures mapping
• 5 small groups, participants from different
  fields
• Large group session
• Informal discussions Lunch, breaks, cocktail
  reception
• Players
• TEKES
• Event Preparation, Coordination of speakers,
  Logistics, Follow-up
• Social Technologies
• Program content and design, Moderating
• Finexus Advisors
• Recording, Reporting, and Analysis

7
Presentation John CashmanTopic Global
Lifestyles, Changing Values

• Key Argument ? World values change/ currently are
  changing
• Global lifestyles
• Demography aging world, developed world
  especially but also in developing world
• World values map
•  Changing values
• Globalization
• Shifting perceptions of risk
• As people gain wealth/values, they become more
  risk intolerant
• Product safety concerns, air quality, etc
• Paradox also increase in extreme sports, etc
• Focus on the self
• Number of single people increasing
• Shift in values, as values increase ? more focus
  on the self

8
Presentation Osmo KuusiTopic Megatrends
Finnish Futurists Views

• In Brief 7 future megatrends presented,
• explanation of how Finnish futurists use
  megatrends
• Based on past developments Finnish futurists look
  for current and future trends trying to see
  megatrends, their variances, and the drivers that
  will provide visions of the future
• (Learning) might change human laws and relations
  and social trends
• Mental map drives scenarios based on choices for
  the future
• Trends
• Technological Development
• Will be interesting to see how IT and Biotech
  sectors will connect
• Tech development may be more rapid than expected
  (Surprises)
• Environmental, Energy Technology

9
-Continued-Presentation Osmo KuusiTopic
Megatrends Finnish Futurists Views

• Material Technology Tailor-made, light, strong,
  intelligent materials
• 2. Globalization
• 3. Networking (including Virtual Networking)
• Learning communities are important
• 4. Challenges of sustainable development
• Increasing ecological problems
• Socially sustainable development
• More cultural problems
• 5. Changing jobs
• Decrease in repetitive work
• Global Polarization of Age Structure
• Outsiders
• Every change makes someone an outsider

10
Presentation Anne Stenros, Design Forum
FinlandTopic Design, Caring, Wellbeing
Thesis High-tech, craft, environment and
architecture are important for 2015

• Society in future will be based on fulfilling
  personal creativity
• In Finland shift from hard technology to soft
  craft
• Roots of Finlands architecture, craft and design
  precede high-tech
• Generation y is less materialistic, ?Caring
  design
• Design ??use. Design becomes so important that is
  object really needed?
• Making ethical places
• Man and nature
• Caring in design
• Caring environment, other people
• Personal virtue ethics- concern for other people
  first

• Story 1 Ramses Wissa Wassef Art Center , Cairo
• Slides of creative architecture
• Story 2 White Light
• Slides of plain dishes
• Original design is no design
• ?Leaving something in natural state
• ?No design is a stance on technology and human
  vs. man-made
• Cornerstone of anti-design functionality,
  practicality, plainness
• Unaffected timeless learning
• Highest concept of beauty is timelessness

11
Presentation Ari Virtanen, TEKESTopic Future
Trends of Food

• Examination of food (and consumption) trends in
  the U.S. with comparisons made to Finland.
  Particular focus on
• Fast foods
• Marketing (packaging, coloring, etc)
• Unhealthy eating, obesity
• Food preferences
• ? General conclusion that there is more
  availability, marketing of and consumption of
  fast foods/ unhealthy foods in the U.S., and that
  there is a direct link to higher rates of obesity
• Exploration of future diagnostics possibilities
  relating to food and nutrition
• Different devices to measure dietary needs,
  assess intake, and give feedback on recommended
  nutrition plan

12
Comments on the FutureTom Conger, Social
Technologies(Highlighted Comments Given
throughout the Event)

• Future trends and visions
• Consumer in the driver seat, society chooses
  technology
• Private sector efficiency, feedback systems in
  place gt monitoring gt increase in quality
• Governments role is to set parameters   
•  Risk of knowing too much about the future gt
  might freeze our actions and limit choices
• Risk missteps, fragile environment
• Possibilities for behavior modifications gt
  ethical issues, e.g. what if we can take away the
  feeling of fear, consequences?
• Answers to questions from the futurist
• Desired life expectancy is determined by the
  quality of living and ability to experience
  different lives/lifestyles
• Well want to live longer if we can experience
  different kinds of lives
• Important Ability to see what future holds and
  shape it
• The idea of technology as not an end all be all'
  is a change, trend is moving toward consumer use,
  not tech as an end in itself
• It is good we dont know the future

13
Hexagon Mapping Process
To be listed on each Hexagon What factors are
important to the future of Wellbeing between now
and 2015?

• Participants divided into 5 groups Blue, Red,
  Yellow, Black, Green
• Goals
• Capture ideas
• Create connections and pathways
• Share and restructure our mental models
• Create collective model
• Challenge mental model of preconceived notions
  about the future
• Orientation Finland first, then context of world
• Important to make assumptions explicit to
  yourself and others
• Morning Session
• Factor (ideas/ items, relationship of ideas)
• Cluster (determine and organize groups, name
  clusters)
• Connect (use and label arrows to show
  relationships)
• Afternoon
• Add opportunities (Yellow Hexagons), think about
  how things link
• Old opportunities in new light, plus new
  opportunities
• Discover opportunities for new products,
  services, technologies and programs

14
Blue Group ExtrapolativesKey insights gleaned
from the Blue group discussion/process

• Medical needs and solutions will be increasingly
  personalized
• Future will see many trends/challenges associated
  with food, eating, nutrition demand for personal
  advisors, smart cards, etc. relating to nutrition
  will be high
• Will be important to focus on different health
  needs of men and women
• Addressing mental wellbeing (in addition to
  physical wellbeing) will be key
• Soft issues, not just technology will be
  important
• Functional clothes will become useful answer to
  many needs and challenges
• Cross-disciplinary approach to RD necessary

15
Blue Group Opportunities

• Lifestyle drugs
• Health monitoring
• Multi-disciplinary RD
• Pharmaco/Nutri genomics
• Food and Nutrition monitoring
• Low tech housing
• Meal machine
• Global participation
• Learning entertainment
• Water manufacture
• Affordable food
• Smart housing

• Dematerialization of everything
• Health accounts
• Traceable food
• Mood food
• Genetic engineering
• Environmental diagnostics
• Personal airbags
• Nano technology
• Extreme thrill food
• Traceable foods
• Soil and water conservation

16
Red Group ExtrapolativesKey insights gleaned
from the Red group discussion/process

• Increasing interdependency causes challenges
  things are more and more connected/integrated
• Work life become part of wellbeing
• Map more about social values than technology
• Social issues, life-style and general social
  well-being considered as important issues ?
  compared to those, technology is minor factor
• Technology benefits societies and people, and
  enhances wellbeing, but its role is to be more
  behind, like a hidden factor influencing
  wellbeing
• Challenge of elderly adopting new technologies

• In developing home technologies, emphasis
  should be put on stress-free aspects / ease in
  use
• Empowerment of people move towards
  self-monitoring technologies in health issues
  e.g. blood pressure, food allergies, virtual
  doctors, preventive heath-care
• Improvements of public health system
• Efficiency is key, private vs. public services,
  monitor purchases
• Preventative care
• Global context matters
• wellbeing of community-neighborhood, Finland,
  world

17
Red Group Opportunities

• Improvements of public health system
• monitor purchases
• smart card
• Telemedicine (Use self tests as added info for
  doctor)
• Nutriceuticals
• Get governments to support food like
  pharmaceuticals
• Easy self-help alleger test for food
• Self-monitoring/self-analysis
• Fabric detects (e.g. measuring blood pressure)
• Needs authentication
• Bacterial or dirt solutions to allergens
• Card that recommends food you eat (Associated
  with food service)
• Filtering and monitoring environmental allergens
  (customized)

• Information pulled together about all different
  cultures
• Personal Food profile
• taste, nutrition
• Personal trainers for personal advice
• ICT, Broad Band through mobile phone
• Home robot (cleaning, simple, communicates with
  other systems)
• Smart community services
• Help evaluate and select different services
• Privacy issues, need solution
• Wallpaper sucks up room dust, improved vacuum
  cleaner (becomes pet)
• Take global products and tailor them to local
  markets (education)
• Self-help eyeglasses that monitor
  health/home-diagnosis (sugar, cholesterol)
• Bonus cards (Smart cards)

18
Yellow Group ExtrapolativesKey insights gleaned
from the Yellow group discussion/process

• Security will be a pervasive force in all future
  considerations
• Tugs between Self vs. Society, individualism vs.
  communalism will shape the future
• Technology as both improvement, and drawback
  doesnt necessarily make life simpler
• Shifting boundaries between home and work/
  leisure and work
• Elderly need to be accommodated, needs increasing
• Issue of access to medical info privacy vs.
  efficiency, etc, this issue will be pervasive
• Outsourcing, how much will public sector begin to
  outsource? What will be the effects? Who
  benefits? Who loses?

19
Yellow Group Opportunities

• More User Friendly products
• Changing nature of working life
• Development of new facilities
• Development of services to returnees to the
  country
• Signals in cars for elderly drivers
• Advanced video connections
• Intelligent communication surrounding public
  transportation
• Variety of living situations
• Home exercise designed into daily routines
• Smart Clothing
• Self cleaning home textiles

• Public safety solutions related to weather
• Flat screens integrated into homes
• Smaller, cheaper housing in cities for elderly
• Caretaking services for dual homeowners
• Safer home appliances
• Transport safe for all, especially elderly
• Develop new applications
• Lighting improvements that are energy efficient
• Noise pollution reducers
• Usable sophisticated monitors
• Safety standards from the EU
• Communications tools/ Affinity groups

20
Black Group ExtrapolativesKey insights gleaned
from the Black group discussion/process

• Privacy will be a key issue
• Different needs, resources, future considerations
  for the developing and developed worlds
• Changing nature of education Self education vs.
  being educated
• Locating technology Does technology enable other
  factors...or do other factors enable technology?
• People moving from rural to urban
• Sustainable development
• Inevitability of change
• Information doesnt necessarily change behavior
• Consumer choice isnt always good
• Exporting best practices global sharing, drawing
  on different nations strengths

21
Black Group Opportunities

• Prevention of environmental problems
• Sustainable beautiful buildings for all
• Rural living
• Sustainable Energy (Sun, wind, etc)
• Better (sustainable) agriculture to feed all
  (food for everybody)
• Implantable wireless sensors/activators
• Less costly healthcare
• Physio enhancement through technology
• Software components for integration
• Healthy lifestyles, less sick people (Western
  world)
• Water as a resource, no wasting

• Cross Technology
• Smaller, more powerful computers
• Monitor/ Measure
• Health Index
• Environmental Index
• Information Analysis services
• Services managing day life
• New services
• Health Games
• Children
• Fitness embedded
• Screening of Population
• IT
• Bio
• Database
• Exporting best practices

22
Green Group ExtrapolativesKey insights gleaned
from the Green group discussion/process

• Key theme for the future will be
  government/finance
• How we will be able to afford/ fund new ideas?
• Whos responsibility is it to fund these?
• Ethics, genetics
• Need to find ways to proceed with
  science/technology developments in ethical ways
• Leisure is key to Wellbeing, not just a side note
• Need to come to terms with the continuing aging
  of populations
• Rules and regulations frameworks, supremacy and
  subsidiarity, EU vs. Finland in the future, how
  will policy issues matter for Finland? How does
  the EU limit/enhance wellbeing?
• Who has access to information, why? Consequences
  of too much, too little, or misinformation
• Where will these trends apply, be
  realisticdeveloped/developing worlds?

23
Green Group Opportunities

• Virtual extended home
• telepresence
• Early adaptive lifestyle group for entertainment,
  life-style fitness
• High purchasing power drawing group of elderly
  for self medication, self diagnostics
• Balance between freedom and responsibilities
• Memory prosthesis
• Remote diagnostics with confidence
• New dimension to learning
• Drug development based on genetics
• Personal advisor for elderly
• Med file access system for company employees
• Virtual extended workplace
• Rapid disease diagnosis
• Sensors safety, condition tracking, tempering

• Tools for process management, resource management
• Short rests and time use
• Old people and security
• Tools for process management, Resource management
  for Med.
• Finnish opportunity in creating National medical
  information system
• Chip with your complete med files
• Personalized food services, elderly, diabetic,
  etc
• Village for old people
• Personal training guidance
• RFID-Food ingredient tracking, allergy alert,
  diet planning
• Automatic translation
• Independent living

24
-Wellbeing Opportunities Combined- Implications
for Business

• Opportunity for innovative and superb goods and
  services to meet increasing demand for
  customization
• Examples
• Need for Personal fitness trainers
• Need for wide range of products to monitor
  intake/vitals and provide nutritional and dietary
  recommendations
• foods, drugs, nutriceuticals, for certain
  demographic or disease segments and sub-segments
• Combining high tech services/capabilities with
  ordinary products.
• Example Smart clothing

• Multifunctional / multi-use home appliances
• New materials and uses
• BioHealth opportunities as a result of Genome
  mapping
• Widely available software applications/advances
  in wireless technology will capture more
  individual and community health and wellness
  information which will create new opportunities
  for innovative products and services
• Increased Integration of technology into the home
  
• Example gym equipment into home furnishings
• Consumers willing to pay for quality of life

25
-Wellbeing Opportunities Combined- Implications
for Academia, Education, and Research
Institutions

• Sustainable development research
• Wide range of opportunities at the intersection
  of food and medicine
• Technology convergence
• New possibilities for cooperation with other
  sectors

• Finding environmental solutions (clean air, water
  and water, sewage systems, etc)
• Technology available and increasing demand for
  development of self use health products
  (diagnostics, monitoring, etc)
• Addressing mental wellbeing

26
-Opportunities Combined- Implications for
Government and Policy

• Security and safety Giant need/ opportunity to
  provide for nation/society
• Opportunities to draw on new technologies to
  provide solutions
• Example Housing
• Global cooperation with other governments
• Example area Environment, Conservation
• Greater responsibility to care for the elderly,
  combined with better technologies and methods
  with which to provide care

27
-Opportunities Combined- Implications for
Citizens

• Improved ways to reconcile work, home, family,
  and leisure
• More advanced products come in smaller sizes
• Possibilities for greater communication with
  friends and family
• Examples tele-presence/wireless devices
• Opportunities for active participation in
  maintaining ones own health
• Increased ability to successfully adapt to
  environment regardless of conditions/other
  limitations
• Look forward to home cleaning technological
  possibilities limited only by imagination.
• Example Improved vacuum cleaner becomes pet

28
Cross-Sector Overlap of Key Opportunities
for Technology Applications
Government
Citizens
Home health care services
Increased self care
Allocation of resources efficient
provision of services
Identifying, sharing, implementing best
practices
Increase custom/ tailored approaches
Preserving the environment
Safety and Security
New tools for language aquisition/
development
Successfully adapting to increased globalization
Nutri- ceuticals
Improvement development of self care
technologies
Developing functional foods, other food services
Business
Academia
29
Critical Takeaways Future Trends, Wellbeing
2015

• Increasing issues related to Immigration
• Security ??Privacy
• Funding, who pays, private/public issues,
  Increasing privatization of formerly public
  services
• Movement from focus on technology (over
  design/function) to increased value placed on
  design/functionality/individual appeal being
  integrated more into technology
• Increased risk taking as life becomes safer
• Exporting best practices
• Everything is interconnected, lots of arrows
• Home is a locus, rethinking work/home/leisure
  barriers
• Individual actions/behavior/choices regarding
  health will have more consequences
• Genetics ?? Ethical issues

30
Critical Takeaways Opportunities, Wellbeing
2015

• Products, services, programs, cooperative
  approaches to providing Safety and Security
• Developing tailored/personalized/customized
  solutions
• Shifts in health services (aided by technology)
• from medical facilities to the home
• from being administered solely by clinicians to
  increase in self diagnostics and care, aided by
• Reconciling work and leisure
• Increased control over (and need to care for)
  environment/ surroundings
• Global focus, local applications / Local focus,
  global applications
• Sustainable development
• Drawing on (and converging) Finlands industry
  strengths, for example wireless, health care,
  software, forestry, etc

31
Synopsis

• Technology is a means to a (larger) end, but not
  an end in itself
• Soft Issues key. Technology as more of an
  influencing factor, resource, tool, and function
• Larger goals (society, community, nation, global)
  need to be the focus
• Technology cannot substitute for human
  interaction Social interactions and institutions
  remain vital
• This message coming from those who are deeply
  involved in the tech sector implications for
  allocation of resources, etc
• Interconnectedness of fields and industries,
  trends and opportunities, many links and overlaps
  
• Technology as omnipresent thread weaving these
  together, not an isolated institution
• Technology convergence
• Wholeness approach to Wellbeing
• In for example both work AND leisureintegration
  of different parts of life
• Both physical and mental wellbeing need to be
  addressed
• All sectors of population have specific needs ?
  special focus on the elderly
• Empowerment of people, self care

32

• Wellbeing-2015 Event
• Report
• Part 2 Future Trends Hexagon Maps and Detail
• Hexagon Kits From
• Idon Thinking Resources Ltd
• http//www.thinkingtools.co.uk/

33
Hexagon Color Key

• Red Science and Technology
• Green Wellbeing
• Blue Society
• Orange Economy and Industry
• Brown Government and Regulations
• White Key questions and Insights
• Violet Visions
• Grey Challenges
• Yellow Opportunities

34
Blue Group Map Facilitator Ari Virtanen
Environmental wellbeing
Safety and development
Basic needs management
Life quality of elderly disabled
Self-driven wellness
Reliable food production
New materials for health and consumption
35
Tailored wellness
Aging prevention
Personalized medicine
Self- Medicare
Diet compositions based on Individual diagnostics
Bio markers
Quick methods for mass diagnostics
Tele- Medicine
36
Self-driven wellness

• Obesity
• Children
• Adults

Diseases of affluence e.g. heart disease
Moderation of consumption
Self- diagnosis and monitoring
Increasing motivation to maintain health
Health monitoring
Exercise
37
Safety and development
Multi- disciplinary RD programs
Multi- disciplinary RD
Learning
Public- private partnerships to RD
His/her education
Safety
Guidance
38
Life quality of elderly disabled
Expected life-time of men growing faster
than women
Health account
Not enough money to pay pensions or have nursing
homes
Cost of health-care
39
Environmental well-being
Environmental diagnostics
Adaptable buildings cities
Virtual networks grandparents connected to their
children and grandchildren
Responsibility
Smart housing
Sustainable knowledge society
Need for food
Renewable energy sources
40
Reliable food production
Food safety quality
Nutrient dense food
Soil water conservation
Increasing yields in agriculture
Global standards/ regulations
Need for food
Agriculture technology
41
Mental wellbeing
Mental wellbeing
Aesthetics
Religion
Awareness
Working environment
Entertainment
Ethical issues
42
Basic needs management
43
New materials for health consumption
Personal airbags
Utilization of molecular structures
Genetic engineering
Biomaterials Body repairing
Nano Technology
44
Red Group Map Facilitator Natalie Schoch
Who is responsible? Personal vs. govt vs.
company
How to connect
Beyond materialism
Pro-con globalization
IT friend or foe?
Broader sphere of concern
Potential outsider influence
Finland world demography
Telemedicine
Work-life balance
45
Who is responsible? Person vs. govt vs. company
Nutrigenomics, right food from the beginning of
your life
Corporate responsibility for wellbeing
Responsibility to maintain your own health
Social insurance depends on your life-style
Do you think about what you eat?
Personal gene chips
46
Wellbeing aging
Will aging populations be motivated to maintain
health?
Active social network in old-age
How old people want to live? Quality of life
To maintain health, aging
47
National vs. global
Governments tend to take defensive positions,
regulate laws over borders
Nationalism vs. global
Rise of global companies, will we see the global
Wal-Mart?, next superpowers
Legislation slowing down adaptation of technology
Gap between rich and poor
Wide global variability of food standards
Privatization of public services
48
Health-care organization technology
The Genome protonomics, revolution in scientific
knowledge
Self-organizing functional material, e.g. sensing
body-heath fabrics
Health ventilation, medicine by ventilation
Nutriculating medical foods, personal health
monitoring
Decentralization of health care
More efficient use of technological possibilities
in health care
Modern medical technology reaches developing
countries
49
Beyond materialism
Broad definition of well-being, social justice,
concern for environment
Natural products valued food, material, houses
Values are changing from materialistic to
spiritual
50
IT friend or foe?
Changing mass media, from pre-programming to
individual choice, media on demand
Internet
Complexity of technology, how to best utilize,
complexity might be a limiting factor
How to make human technology? User friendliness
Having well-being in a connected world
51
Stress-free home
Mobile, information technology at homes
Homework change to services
Do we need more aesthetic architecture in city
planning?
Robotics does homework
52
Work-life balance
What means work at home? Changes in both work and
home installation
On-going value of face-to-face communication
How to relax? We need free-time, 8 hours
work-time is not reality, e-mails etc. Who
controls my life?
Continued need for privacy as lines between work
and free-time blur
Increasing number of unemployed
53
Finland and world demography
Increasing number of single households
Cheaper flying smaller world
Is the number of outsiders increasing?
How do we define outsiders?
New diseases, SARS
Free energy available, effects to economy
Small population in Finland, labor issues
Two children policy
54
Yellow Group Map
Society
Facilitator John Cashman
Active Society
Local Community
Person
Leisure
Konwledge Gaps
55
Person
Design for all
Self monitoting
Independency
Safety Issues
Security Issues
56
Society
Local Community
Communities laitos/koti
Social segregation increasing
New and Old family
57
Society
Work Life
Foreign workers
How to get people not to retire too early
Changing nature of working life
Technology does not make life simpler
58
Society
Active Society
Active seniors wellbeing
Senior citizens rehab exercise
Development of services for returnees to the
country
Development of new facilities
59
Society
Less Active Society
How society acts to increased needs
Less active seniors wellbeing
Senior citizens distant health care
Senior citizen safety
Develop new applications
60
Private Sector
Individual needs market driver Individual in
networks Services and products
Economically sustainable products services
cost optimism
Government support for RD
61
Leisure
Weather conditions- winter in Finland

• Fun
• Leisure
• Tourism

Combining work with leisure, Organizing of wok
is changing
Industrial work at home
To the countryside
Environmental problems lack of water, pollution
62
Black Group
Leads to
Facilitator Tom Conger
Feed each other
Limits
Consumer driven wellbeing
Public wellbeing
Enables
63
Sustainable development
Prevention of environmental problems
Eco surveillance
Legislation to support sustainable development at
all levels
Climate change
Sustainable development
Explosion of cities! Quality oflife
Rural living
Distributed work
64
Enabling technology
Better processes
Nano technology
Eco modernization (sustainable technology as
answer)
Intl cooperation to support positive process and
prevent negative process
Mobile wearable ambient intelligence
Privacy Security
Integration of disappearing border of science
technology
Biotechnology
IT
65
Responsible behavior
Free media (opinions, information, discussions)
From information to knowledge skills
Access to all information everywhere
Information society do-it-yourself
Information for consumers. Better decisions
From education to behaviour
Democratic society
Adaptation, acceptance of change
66
Consumer driven wellbeing
Heterogeneous needs of citizens -life styles
-health related -how to reach?
Who else is responsible
New consumer focus on self
Service providers public/private
Role of consumer in managing own health
New services
Access choice of qualified services
Medical Doctor personal consultant
IT
67
Resource challenge
Rapidly rising health care costs
Expenses money
Who is paying what?
Immigration policy
Balancing socio-economic pressures, needs
of aging scarce resources
Seniors living longer / Economic countrubution
Ageing societies
68
Public wellbeing
Measuring monitoring possibilities vs. privacy
ethics
Equality/ fairness in the use/access/ skills of IT
Screening of disease process

Balanced physical and mental wellbeing
Personal risk mapping
Designer foods
Disease prevention
Bio surveillance
Possible safety concerns
Geno-pharmacology
69
Green Group Map
Facilitator Josh Calder
Human Relations
Sharing
Interacting with All
Health Care Sector
Technology and Ethics
Enabler
70
Human Relations
Respect, Dignity, (Satisfaction), love
Lonliness
It takes more than a village
Independent living
Family Substitutes
Independent living for people with memory loss/
other disabilities needs
Need for human contact
E-linking families
Socially, emotionally active wellbeing
Old people and security
71
Resource Allocation
Finance -more individual?
Rights and resources not in balance
Can we afford wellbeing?
Encouraging private services?
Should people pay based on their health
behaviour?
Change of constitution ?Nordic model
What are basic services?
Taking responsibility for oneself ATTITUDE
72
Work
Worker wellbeing pace, stress
Sharing (income, opportunities)
More immigration?
Public/ private role in wellbeing market
A lot of work, more work
Immigration Emmigration
Balance between freedom and responsibilities
work, time
Retirement age increasing
73
Finland too far into Europe of not enough?
Exclusion
Values
Ethics
74
Technology and Ethics
ICT -enabler
Digital divide
Right to privacy
Brain research Cognitive
Rfid technology related to wellbeing
products and services
Human genetic code -capabilities
National/ global regulation -conflicts
Are you permitted to know your genetic code?
Health promoting food
75
Lifestyle
Lifestyle tribe Lifestyle contrast
Walking
Personal Training Guidance
Personal Fitness
Entertainment