Baseline Logic

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Baseline Logic

• Cheryl Geisler
• Lecture 3

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Class 2 Agenda

• Style Workshop 1
• Baseline Logic
• Baseline Logic Problem
• Defining the Situation

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Style Workshop 1
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Principles

• Characters as Subjects
• Actions as Verbs

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Revision Strategies

• Change nominalizations to verbs
• Makes characters the subjects

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Diagnose the Original

• A papal appeal was made to the rich nations of
  the world for assistance to those facing the
  threat of African starvation.

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Nominalization A
papal appeal
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Nominalization B
assistance
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Nominalization C
those facing the threat of African starvation
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Nominalization D
threat of starvation
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Characters and Actions
Pope
rich nations
Africans
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John

• The pope appealed
• to the worlds richest nations
• the rich nations of the world
• to assist
• those who face the threat of starving in Africa.
• to those facing the threat of African
  starvation

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Thomas

• The pope appealed
• the worlds rich nations
• the rich nations of the world
• to assist
• Africans facing the threat of starvation.
• to those facing the threat of African starvation

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David

• The pope appealed
• to wealthy nations
• the rich nations of the world
• to assist
• in ending the starvation threatening the African
  people.
• to those facing the threat of African starvation

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Ryan

• The pope requested aid
• The pope appealed
• from wealthy nations of the world to help
• to assist
• Africans in danger of starving.

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Andy

• In order to assist
• for assistance
• African nations facing starvation,
• to those facing the threat of African
  starvation
• the pope appealed to the worlds wealthy nations
• for aid.

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Workshop Goals

• Revision options
• Revision play
• Interplay of meaning intention
• Articulate awareness
• Make it your own

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Baseline Logic
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Proposal Baseline Logic

• Current Situation what is
• Desired Situation what should be
• Proposal the Fulcrum

Current Situation
Proposal
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Elaborated Logic Benefits

• Benefits Goods that accrue

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Elaborated Logic Effects

• Effects Problems caused by current situation

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Alignment of Effects Benefits

• Benefits reverse Effects

Effects
Effects
Effects
Effects
Effects
Effects
Effects
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Power of Methods

• Methods the actions undertaken as part of the
  proposal effort
• Change Effect into Benefit

Method
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Sample Conference Proposal
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Review RSA abstract
Method
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Situation

• With the explosion of full-text databases ,
  electronic archives have become objects of
  rhetorical scholarship.

Situation
Full-text databases
Proposal
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Effects

• Yet a search can often present thousands of
  texts, some appropriate, but many irrelevant

Proposal
Full text databases
effects
irrelevant search results
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Proposal

• In this paper, we describe computer-aided
  rhetorical analysis CAR

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Method A

• The second author will describing the language
  theory

CAR
Proposal
CAR
Method
Lang theory
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Method B

• Then the first author will describe the use of
  the tool in analysis of 3000 texts .

Proposal
Proposal
CAR
Method
Use of tool
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Benefit A

• CAR distinguishes texts of interest from
  those that do not.

Proposal
CAR
CAR
Benefit
distinguishes texts of interest
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Benefit B

• CAR provides significant clues to the language
  patterns

Proposal
CAR
CAR
Benefit
clues tolang patterns
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Desired Situation

• Scholars can extend their work into electronic
  archives

Desired Situation
extend work into electronic archives
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Alignment of effects benefits
extend work in electronic archives
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Alignment of current and desired situation
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Alignment of method and transformation
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Misalignment of effect and benefit lost
opportunities
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Components

• Do I have

Desired Situation
Current Situation
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Components

• Have I explained

Desired Situation
Current Situation
Benefits a b c
Effects a b c
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Alignment

• Does my desired situation represent a
  transformation of the current situation?

Desired Situation
Current Situation
Benefits a b c
Effects a b c
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Alignment

• Do my benefits reverse my effects?

Desired Situation
Current Situation
Benefits a b c
Effects a b c
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Alignment

• Do my methods have the power to make the
  reversal?

Desired Situation
Current Situation
Benefits a b c
Effects a b c
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Proposal Schemas
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Proposal Baseline Logic
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Proposal Schema

• Situation We have this opportunity/problem
• Proposal Objectives Heres our proposal for
  dealing with it
• Methods Heres our methods for reaching this
  goal
• Qualifications Heres why were the best ones
  to do this
• Costs Here are the resources well need
• Benefits Here are the benefits of our
  undertaking this work

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What Schemas Do Great Expectations

• Restaurant schema
• Seating
• Menu
• Bill

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How Slots Speak

• Raising expectations
• Invoking dependencies

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Situation

• An understanding of the problem or opportunity
• In todays business world, it is more important
  than ever to have a wide range of skills and
  interests.

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leads to Objectives

• Given this problem/opportunity, here are the
  objectives that will address it.
• A person aspiring to enter the business world
  must be a modern day orator.

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leads to Methods

• Given these objectives, these are the methods
  that will realize them.
• To develop modern day orators, colleges should
  develop writing-intensive courses.

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leads to Qualifications

• Given these methods, here are our qualifications
• We have recently developed a 2 semester writing
  intensive sequence at X college.

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leads to Costs

• Given these qualifications and methods, this is
  how much it will cost.
• We propose to describe our sequence and lessons
  learned in a 3 hour workshop.

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leads to Benefits

• Given our efforts and these costs, these are the
  benefits you will receive.
• Our workshop will be of interest to educators
  and administrators seeking to better prepare
  their students for the business world.

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Raising expectations

• If you give a mouse a cookie..
• Hell ask you for a glass of milk.

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• If you give your audience a problematic situation
• youll point them to a proposed solution

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Invoking Dependencies

• If you promise a mouse a cookie
• youd better have a cookie

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• If you propose to do a project
• youd better make a case for why you are
  qualified do it

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Where to find slots

• A section
• Part of a section
• Many sections
• No section

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How to account for slots

• Part of general assumptions unstated
• Part of prior interactions with client
  mentioned
• Part of proposal spelled out
• Accounted for somewhere!

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Baseline Logic Problem
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The Proposal

• Written by Mariana
• A conference proposal
• For American Youth Horse Council

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The Task

• Identify
• 1. Situation 2. Objectives
• 3. Methods 4. Qualifications
• 5. Costs 6. Benefits
• What is
• the strongest slot?
• the weakest?
• What questions would you have if you were the
  conference organizer?