Punahou School Presentation

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Internet Fundamentals for Web Merchants Workshop
www.mindwind.com
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Oli e Kalai Oo
E Kumokuhalii, E Kupulupulu, E Kualanawao E
Kupaaikee E Kuhooholopali E ike mai iau
kalai oo He kauila ka oo mahiai au i ka
aina kula E ike mai iau, i ka mahiai
nui, Hoi i ka pulapula i ke ao, Amama, ua
noa O Ku-who-spreads-greenery, O
Ku-of-the-thickets, O Ku-in-the-mountain-regions,
O Ku Kupa-who-eats-defects, O
Ku-who-makes-slippery-the-pali, Look toward me as
I carve an oo An oo of kauila to be used on
the kula lands Look toward me, the mighty
planter Turn to your offspring of this
world Amama, the kapu of the prayer is freed
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Internet Fundamentals

• Defining e-Business
• End of geographic boundaries
• Getting Connected
• Website, email, and apps
• Hosting your content
• Customer expectations
• Nature of the Web

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What is e-Business?
The transformation of key business process
through the use of Internet technologies.
E-Marketing
E-Commerce
Your Company
E-Operations
Apply Internet technology to streamline all
aspects of business process
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What is e-Business?
Marketing (increase customers) Commerce (increase
sales) Operations (streamline business processes)
Traditional Business
E-Marketing E-Commerce E-Operations
E-Business
e-Business e-marketing e-commerce
e-operations
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Typical Website Functionality
E-Operations
Integrate Backoffice processes
E-Commerce
Sophistication
Actively Sell Online
Actively Market Online
E-Marketing
Establish a Web presence
Get connected
Getting started
Time
Mature
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Millions of Web Sites
www.isc.org/ds/hosts.html
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Millions of Users
www.nua.ie/surveys/how_many_online/
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Global Networks
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Getting Connected

• Dial Up
• Modems
• Broadband Connections
• Cable Modem
• DSL
• Digital circuits
• Local Area Networks
• Ethernet
• Wireless
• Wifi (802.11b)

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Yourdomain.com (aka DNS)

• A domain name can be up to 67 characters long,
  including the extension, such as .com, at the
  end.
• The name can include numbers and all letters of
  the alphabet, but not special characters such as
  _at_, , , ?, etc.
• The exception is hyphens ( - ), but they can't
  occur at the beginning or end of the name.
• No spaces can be used within a name.
• A domain name is not case sensitive.

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Web Addresses
http//www.mindwind.com
Hypertext transfer protocol
Internet domain of website
Identifies a server
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Email (the killer app)

• Addresses
• blum_at_mindwind.com
• Mail Servers
• POP, IMAP, Web access

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More applications

• Instant messaging
• E-commerce
• Online databases
• Streaming multimedia
• Bulletin Boards Forums
• Weblogs
• Image galleries

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Web Site Considerations

• Design
• Consistency, Standards, Templates
• Functionality
• Searchable, Navigation, Site Index
• Freshness/Stickiness
• Continuous update of content
• Marketability
• Technology

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Browsing the Web

• Browsers
• IE, Netscape, Opera, etc.
• Computers
• Macs, PCs
• Network
• Telecommunications
• Servers
• The Data Center

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Hosting Considerations

• Network Operations Center
• Server Infrastructure
• Content Repository - Mass Storage
• Backup and Restore Capability
• Emergency Power Backup
• Dual Fiber Entry
• 24x7x365 Operations
• Security and Procedure Oriented
• Help Desk, Technical Support

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Co-location
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Network Operations

• 24x7x365 Coverage
• Full Production Network
• Telecom Computing
• High Speed Local Network
• Technical Support

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Customers Expectations

• Information intensive content needs to be
  compelling.
• Needs to communicate company products and
  services.
• Well organized
• Easy to use
• Customer service and support
• And it needs to be immediate.

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Going online

• Freedom from physical limitations
• Extending the reach of your business
• Improved marketing
• Develop new trade partners
• Improve customer satisfaction and loyalty
• Enhance your message
• Reduce business costs
• Shrink the competitive gap, level the playing
  field
• Reduce sales cycle
• Disintermediation, go direct
• Increase revenues through new distribution

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Nature of the Web

• Instant Communication
• Collaboration
• Cooperation
• Community

BUT 37 of online retailers FAIL to respond to
customers online requests.
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Think Internet

• Fundamentals of conducting business
• Its about info on customers, competitors,
  suppliers and partners
• Conducting online business is iterative, the
  marketplace is dynamic
• Find your niche
• Track your success, loyalty revenues
• Fast pace does not mean short term
• Plan for the long term, perseverance pays

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Mahalo and Aloha!
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