Fitness Identification Tracking FIT System

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Senior Design Business Plan Competition
FIT Systems, Inc. Producers of the Fitness
Identification Tracking (FIT) System
OWNERS Scott Bugenhagen Pamela Duda Nicole
Gregor Daniel Shefchik
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FIT Systems, Inc. Mission Statement
FIT Systems, Inc. will provide state of the art,
easy to use and confidential systems which
runners can use to track their workout trends and
progress in fitness facilities equipped with
running tracks and the FIT System. The system
will be constantly upgraded with the formation of
new personalized packages for each consumer
group. FIT Systems, Inc. is dedicated to
continuing to provide the most up to date and
accurate fitness tracking system possible for
each and every user through constant research and
development and strong ties to our consumer base.
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Project Overview

• Develop a system that will count and record
• Lap Number
• Lap Time
• Total Workout Time
• Heart Rate
• Energy Expenditure
• Distance
• Speed
• Generate a workout
• report

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FIT System Components and Connections
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Software and Database
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Start-Up Screen
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Main Screen
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Begin Workout Screen
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Stop Workout Screen
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Generate Report Screen
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Sample Workout Report Tables
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Sample Workout Report Graphs
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FIT System Market Analysis
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Potential Market Places

• Private and public heath clubs
• 2,400 YMCAs
• 40 million members
• Elementary and Middle Schools
• High Schools
• Colleges

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Market Competition

• Patent 6,823,036
• Wrist watched-typed pedometer with wireless
  heart rate monitor
• Patent 6,418,394
• Measuring device and method of controlling
• Patent 6,345,197
• Age based heart rate target zone method and
  apparatus
• Patent 6,334,848
• Remote Pedometer
• Other products use GPS technology to monitor
  distance and speed

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SurveySpring 2005
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Spring 2005 Survey Objectives

• Investigate interest in the FIT System for the
  Kern Center
• Determine interest for different features under
  consideration
• Solicit input as to possible additional features
  to improve the product

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Survey Results

• Question one
• A) Would you be interested in using an exercise
  tracking system in the Kern Center?
• B) If yes, how often would you use the system per
  week?

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Survey Results

• Question 1 continued
• C) How often do you work out per week at the Kern
  Center?
• Question 2
• What features would you be interested in having
  in this system?

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Survey Results

• Question 3
• Please write any other features that you would be
  interested in
• Weightlifting features
• Step counter
• MP3 player

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Survey Analysis / Conclusions

• Most Requested Features
• Distance meter (86.67),
• Heart rate monitor (73.33)
• clock (70.00)
• Least Favored Feature
• Audible heart rate zone alert (20.00)

The survey results were used to complete the
process of quality function deployment (QFD), and
to create a house of quality.
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House of Quality
KEY
O Strong Relationship Weaker Relationship X
Adverse Relationship
The line labeled Priority Importance determines
the importance of each method by adding
designated values of the symbols, with (o 3),
( 1), and (x -1).
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FIT System Pricing Structure
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FIT System Budget
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FIT System Packages -1-
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FIT System Packages -2-
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FIT System Packages -3-
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FIT System Startup Expenses
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Acknowledgements
The FIT System design team would like to thank
Larry Fennigkoh, Ph.D., P.E. Associate Professor,
Biomedical Engineering (our Chief Engineer) for
his constant support and advice. We would also
like to thank the supporters of the Keen Grant
for funding our entire project and all of the
MSOE Biomedical Engineering Faculty and Staff for
their advice and guidance.