iParenting Media Presentation

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Informing, Inspiring and Uniting Parents and
Parents-to-be Reviewing, Evaluating and
Promoting The Best Products
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Mission Statement
iParenting Medias Award Program provides a
credible and objective method of determining the
best products in the childrens media and
juvenile products industry, and recognizes those
products with our awards. We are dedicated to
informing, inspiring and uniting the parenting
community we serve via our multiple media
platforms of the Internet, print magazine,
syndicated newspaper column and radio show.
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Mission Statement
We acknowledge our responsibility to fairness,
integrity and sound judgment and recognize the
importance of a thorough and independent process.
We hold ourselves accountable to the stringent
and objective process of evaluating and scoring
products and are committed to relaying reviewer
feedback to the manufacturers that submit their
products.
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Overview

• iParenting Media Awards is the premier evaluator
  of childrens media and juvenile products. We
  utilize a thorough evaluation procedure to review
  products. We conduct evaluations with a
  qualified base of hundreds of reviewers that
  complete a comprehensive survey.
• We execute our awards process with an innovative
  technical platform that is supported with
  excellent customer service. All reviewers,
  including licensed childcare facilities, product
  experts and parents are contracted exclusively
  for our company and paid for their services.
  Several people review each product, ensuring a
  fair and objective process.

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Submissions Process

• Award evaluation periods happen quarterly and
  awards announced quarterly. Product submissions
  are done online and managed by the submitter
  under a user name and password. This ensures
  security and accuracy of your company, product
  description and related information. After
  submitting online, you can then monitor and track
  all essential elements of the submission on your
  private company page. Your information is stored
  on our secured servers and password protected
  within our encrypted system.
• More than 1,000 Manufacturers and PR firms have
  submitted to our evaluation system ranging from
  Fortune 50 companies to small independent
  organizations.

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Technical Platform
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Product Categories Reviewed
We evaluate almost all products for parents,
families and children. Our newest categories
include Bedding, Cribs, Feature Films, Food
Magazines!
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Evaluation Process
Once the submission is registered online and four
sample products are received at our headquarters,
we will match your products with our reviewers
based on specific criteria and send your products
to three reviewers a parent, a category expert
and an institution(licensed childcare
facility/school). Reviewers will have between
35-45 days to review your product and fill out an
extensive survey online.
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Determination of an Award
If your product achieves enough points from all
three surveys you are eligible to earn an award.
Remember you are not in a competition with other
products but rather a measurement to our
standards of excellence. The executive committee
will review all eligible products for an IPMA
award. We will announce who has earned an award
via our Web platform to the companies homepage
and via a direct email.
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Promotion of Award Earners
iParenting Media will promote the companies that
have earned an award through their media platform
of Websites, direct email to trade professionals
and consumers, Family Energy magazine, radio show
press release to the media and through its
syndicated column. You will reach millions of
targeted professionals and consumers. In
addition we will be connecting your product to
our authorized IPMA retailers consisting of
Learning Express stores, specialty toy stores and
juvenile stores.
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iParenting Media Awards
iParenting Consumer Sites
Targeted Retailers
Targeted Consumer Magazine
Promotion to Millions
iParenting Media Awards Trade Site
Press Release to Professional Journalists
iParenting Radio Show
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iParenting Media Awards Flow Process
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NEXT CALL FOR ENTRIES DATE Products Call for
Entries Open Now Deadline for Submissions
March 11, 2005 Award Announcement Date May 3,
2005 Just in time for the JPMA and Book Expo
America! Submission Fee 300.00 for all
categories except cribs. Enter
Online www.iparentingmediaawards.com The
iParenting Media Awards program is accountable to
submitters and responsible to consumers.
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We look forward to working with you.

• Alvin All
• Chief Executive Officer
• 847-556-2304
• Jeanne Murphy
• Director of Business Development
• 908-237-1002
• One Rotary Center
• 1560 Sherman Ave.
• Evanston IL 60201