60 : Functional Foods

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60 Functional Foods

• Susan G Fisher, PhD, RD, LDN
• Meredith College
• Raleigh, North Carolina

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Boomer Power

• 2.1 trillion in spending power
• Products
• Services
• Beauty
• Self-Image

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Natural Marketing Institute Aging Database

• Understand how the Boomer market approaches all
  facets of  healthy aging
• Explore the unique, differentiated, and changing
  needs of Boomer adults
• Identify gaps and opportunities among the Boomer
  population
• Find effective communications strategies for use
  in marketing to Boomers
• Reinvent various facets of healthy aging
  activities

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Natural Marketing Institute
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Aging from a Marketing Perspective

• Health and Wellness Trends Affecting the Boomer
  Marketplace
• Boomer Drivers of a Healthy Lifestyle
• Segmentation Model of the Boomer
• Weight, Exercise, Food Beverage Dynamics
• Disease Management, Medical Conditions
  Anti-Aging
• The Healthcare Environment
• Lifestyle, Leisure, and Technology
• Challenges of Personal Finance
• Role of Life Events
• Marketing Strategies to Attract Boomers

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Functional Claims

• Nutrient Content
• Structure and function
• Dietary guidance
• Qualified health claims
• Health claims

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Lutein

• Kale
• Spinach
• Corn
• Eggs
• Citrus

• May contribute to healthy vision

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Lycopene

• May contribute to maintenance of prostate health

• Tomatoes
• Cooked tomato products
• Watermelon
• Pink grapefruit

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Dietary Fiber

• Beta glucan ? risk CHD
• Oat bran, oatmeal, rye, barley
• Soluble fiber ? risk CHD and some forms of
  cancer
• Psyllium, peas, bean, apples, citrus
• Whole grains may ? risk CHD, some forms of
  cancer, and help maintain healthy blood glucose
  levels
• Cereal grains, whole wheat bread, brown rice

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Fatty Acids

• MUFAs may ? risk CHD
• Tree nuts, olive oil, canola oil
• Omega 3 (ALA)- may contribute to maintenance of
  heart health, vision and mental health
• Flax seed, walnuts
• Omega 3 (DHA/EPA) - may ?risk CHD, contribute to
  maintenance of visual and mental health
• Salmon, tuna, fish oils

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Flavanoids

• Anthocyanins bolster cellular antioxidant
  defenses contribute to maintenance of brain
  function
• Berries, cherries, red grapes
• Flavanols may contribute to maintenance of heart
  health
• Tea, cocoa, chocolate, apples, grapes
• Flavanols neutralize free radicals
• Onions, apples, tea, broccoli

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More Flavanoids

• Flavones neutralize free radicals
• Citrus
• Proanthocyanins may contribute to urinary and
  heart health
• Cranberries, cocoa, apples, strawberries, grapes,
  wine, peanuts, cinnamon

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VITAMINS MINERALS

• Calcium may reduce the risk of osteoporosis
• Sardines, spinach, yogurt, low-fat dairy
• Vitamin D helps regulate calcium and phosphorus
  helps contribute to bone health may contribute
  to healthy immune function helps support cell
  growth
• Sunlight, fish, fortified foods

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Plant Stanols

• Stanols/sterols may ? risk CHD
• Soy, corn, wheat, wood oils

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Prebiotics

• Inulin, FOS may improve GI health
• Onions, garlic, whole grains, some fruits

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Inulin
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Probiotics

• Yeast, Lactobacilli, Bifidobacteria, and other
  specific strains of beneficial bacteria may
  improve GI health and immunity
• Certain yogurts and cultured dairy items

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Phytoestrogens

• IsoflavonesDaidzein, Genistein may conbribute
  to bone health and menopausal wellness
• Lignans may contribute to heart health and
  healthy immune function

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Orange juice?
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Nutrigenomics

• Personalized Nutrition
• Application of an individuals unique genetic
  makeup and nutritional requirements to tailor
  personal nutritional plan

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For more information

• International Food and Information Council
• AARP
• Natural Marketing Institute

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Are you sold?

• THANK YOU FOR YOUR TIME!