Public Relations

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Public Relations

• By
• Brandon
• Young

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What is Public Relations?

• You deal with the public on a daily basis.
• You work with many different types of
  organizations.
• Schools
• Businesses
• Major Corporations
• Hospitals
• Nonprofit associtations

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More on Public Relations.

• Public Relations associates help manage and deal
  with their companies clientele.
• They have to be a very people oriented type of
  person and be able to handle problems very
  smoothly and calmly no matter how bad the
  situation is.

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Public Relations Cont.

• PRs handle many organizational functions
• Media
• Fund raisers for the community
• Government and Political relations
• Interest-group representation
• Employee and investor relations.

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Who Public Relation people work along with.

• PRs work with many different other types of
  people to complete their job.
• Newspapers
• Television
• Radio
• Magazines

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Other Duties of PRs.

• PRs also may work with marketing or sales
  promotion people to create ad campaigns to help
  sell their companies product or to spread the
  word of the origination that they are working for.

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Working Conditions.

• Most PRs work a 35 to 40 hour work week.
• However there are exceptions.
• An emergency at the office.
• Irregular schedules to meet certain set
  deadlines.
• Unpaid overtime.

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Qualifications For The Job.

• A college degree in the field of Public
  Relations.
• Also with some experience in the field.
• Such as an internship at a company for a few
  years, so as to gain some hands on knowledge of
  what the job consists of.

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Qualifications Cont.

• Being able to talk and communicate with all sorts
  of different types of people is essential in this
  occupation.
• Having good judgment, being creative, and being
  initiative are also good skills to posses in the
  Public Relation field.

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Qualifications Cont.

• Many of todays companies, such as ones with
  larger public relation staffs, will provide more
  extensive and formal training on top of the
  degree that is already obtained.

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Employment

• In 2004 their were around 200,000 public relation
  jobs in the United States.
• Many of these jobs are located in larger cities.
• New York
• Los Angeles
• Washington D.C.

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Job Outlook

• Throughout the next 10 years the job outlook in
  the public relations field is expected to grow
  faster than ever.
• Because of how firms are starting to grow bigger
  and bigger, the need for more public relations
  people will continue to grow bigger and bigger.

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Earnings

• The average starting out of a public relations
  degree out of college was 39,000 a year.
• After a few years of work the average earnings
  for a PR was around 60,000 to 85,000 a year.
• Depending on where you are employed at.

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How Public Relations and Computers Relate To Each
Other

• People in the public relations field use
  computers almost every single day.
• They often use computers to clock in and out of
  work.
• They also e-mail to exchange and receive
  information on a day to day basis.

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Public Relations and Computers Cont.

• PRs use computers to research information on the
  internet.
• Such as information on other companies websites.
• Articles on the internet.

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Public Relations and ComputersCont.

• PRs use Microsoft office from day to day.
• They use Microsoft word to write papers and
  documents for others to see.
• They use power point to create presentations to
  present to their clients.
• Also they use access to create databases of their
  clients and organizations so they can easily
  access specific information on someone or
  something.

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Public Relations and Computers Cont.

• They use RealPlayer and Windows Media Player to
  watch meetings that are being broadcast or watch
  video information that was sent to them.

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Public Relations and ComputersCont.

• PRs often use PDAs when they are not in the
  office.
• To organize and keep track of meetings.
• Keep important contact information.
• Write down and store important facts they might
  need.

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Conclusion

• In the end the occupation of public relations is
  an upcoming and fast moving career. Linked with
  the help of computers and new technology this
  career will always be one of importance and
  certainty now and well into the future.