Ethocyn Presentation

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Ethocyn Presentation
LOS ANGELES, CALIFORNIA October 30, 2008
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Inventor of Ethocyn
Chantal Burnison is the inventor of Ethocyn and
as a bio-chemist, has numerous pharmaceutical
products, patents and publications to her credit.
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www.ethocyninfo.com
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Before you

• Believe
• Subscribe
• Purchase
• Recommend

a skin care product
Ask
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Impt. Questions to Answer

• What is unique about the product?
• Is there independent research publication
  evidence?
• What does it purport to do in treating or
  reversing skin aging, wrinkles, sagging?
• Does the mechanism of action or way it works
  sound logical?
• Will your dermatologist, plastic surgeon or skin
  care specialist agree with the claims and
  supportive evidence?

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1) What is unique about the product?
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Ethocyn
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Ethocyn
No other skin care ingredient in the world can do
what Ethocyn does
Medically proven (p.001) that Ethocyn gives
you the important skin elastin content of 20 year
old skin
UCLA Dermatology Prof. Richard Strick MD
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Ethocyn
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What is Ethocyn?

• is safe and effective
• patented proprietary molecule
• allows your fibroblast cells to produce elastin
  at the level they did when you were 20 years old
• 19 years and over 20 million expended in
  Ethocyn research and development

Mwt .266
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2) Is there independent, clinical and
pharmacokinetic research publication evidence?
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Ethocyn Medical and Scientific Journal
Publications
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Dr. Peter Pugliese
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3) What does it, as compared to other skin care
ingredients, purport to do in treating or
reversing skin aging, wrinkles, sagging?
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Causes of Skin Aging

• Intrinsic
• Cellular mutations over time
• Free radical production increase
• Hormonal changes
• Stress metabolic cascade
• Disease states
• Extrinsic
• Sun damage
• Other environmental factors
• Nutrition

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Intrinsic Aging

• Natural Aging Process of the Skin over time
• Ethocyn- Treats and Reverses

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Elastin The Youth Protein
Although all proteins in the body are essential
for life, there probably is no single protein as
important to a persons appearance and well being
as the protein elastin.
Peter T. Pugliese, M.D.
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Elastin

• A fibrous protein
• Important Youth Protein
• Gives the skin its resiliency
• Gives the skin the ability to stretch and snap
  back into shape-like rubberbands

elastin structure
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Elastin
Elastin gives young skin its snap back firm
quality
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As we age...

• Elastin levels decrease, our fibroblast cells
  produce less and less
• Skin loses contour and firmness
• Skin sags

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4) Does the mechanism of action or way the
special ingredient works sound logical?
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Ethocyn is Unique and Proprietary

• Organically synthesized, non-steroidal
  antiandrogen
• Small molecular weight supports penetration of
  the stratum corneum to reach target site.

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After 25 years of age DHT-DHT Receptor imbalance
occurs

• More DHT binding to DHT receptors in skin
  fibroblast cells
• Causes elastin production and content in skin to
  decline
• Results in a loss of contour and firmness of the
  skin

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Ethocyn Mechanism of Action

• Mimics a process that naturally occurs in the
  body when we are young, lt18-25 years of age
• Is a competitive inhibitor - which blocks
  deleterious DHT- DHT receptor.
• Blocks what causes fibroblasts skin cells to
  decrease elastin production -- the important
  youth-rendering skins rubber bands--that we have
  when we are young.

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5) Will your dermatologist, plastic surgeon or
skin care specialist agree with the claims and
supportive evidence?
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The Development of Ethocyn
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The Development of Ethocyn

• Conceived and designed during my pharmaceutical
  research tenure
• Underwent 19 years of expensive, focused research
  and development

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The Development of Ethocyn

• Expensive 14-step organic synthesis to
  manufacture Ethocyn
• Enormous time and expense of applying for
  protective patents
• Safety and Efficacy testing

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The Development of Ethocyn
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Ethocyn Clinical Trials Results

• Objective not only subjective
• Precise quantitative assessment of skin elastin
  fiber content of subjects before and after the
  topical, BID, application of Ethocyn
• Clinical protocols were reviewed and approved by
  the United States and foreign FDA / regulatory
  agencies

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Ethocyn Research Published at Medical and
Scientific Conferences
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Ethocyn Clinical Trials Results
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Ethocyn Clinical Trials Results
Ethocyn Topical BID application of Ethocyn by
patients aged 40-77 years restores elastin
production to levels normally obtained in youth
(ages 18-25). The mean level of elastic tissue in
Ethocyn treated individuals increased by 100
(in some patients over 500) (P.001). Every
individual, male and female subject, had shown
improvement and had smoother, tighter and less
wrinkled skin.
American Academy of Dermatology Medical
Conference, San Francisco, California Richard
Strick, M.D. Diplomate of American Academy of
Dermatology Clinical Professor of Dermatology,
UCLA School of Medicine
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Ethocyn Clinical Trials Results
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Ethocyn Clinical Trials Results

• statistical significance p.001
• means 99.99 certainty of Ethocyn users will
  experience and increase in elastin fiber content
  and have levels they had at ages 18-20
• usually p values come in at .05 for FDA or MHW
  drug approvals

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Ethocyn Clinical Trials Results

• have proven (p.001) Ethocyn is safe and
  effective
• show that Ethocyn increases skin elastin levels
  of older individuals (ave - 9.2) to that of the
  skin elastin levels of younger individuals (ave
  -15.6) within eight weeks

• for both males and females
• for Caucasian and Asian skin types
• for individuals 25-77 years of age
• 99.99 certainty

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Ethocyn Clinical Trials Results

• After using Ethocyn for 60 days, 77 year old man
  had same elastin fiber content as his 21 year old
  grandson who was in the Clinical Control 18-25
  group
• People who had elastin level of .1 before using
  Ethocyn, realized 15-18 elastin levels after
  45-60 days of use.

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Ethocyn Clinical Trials Results

• Important to note After stopping use of
  Ethocyn, people returned to the genetically
  programmed elastin content of the skin.
• 80 of people over 25 years have low elastin
  levels and need the Ethocyn
• 20 have good, firm skin and probably wont need
  Ethocyn until 40-45 years of age.

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Ethocyn Clinical Trials Results

• American Academy of Dermatology
• Dermatology Therapy Association
• UCLA Dermatology Grand Rounds (Dr. Richard
  Strick, Prof.)
• International Society for Androgenic Disorders
  Symposium
• Dermatology Times
• Dermatology Therapy Association
• UCLA Conferences on Aging
• St. Johns Hospital Dermatology Grand Rounds
• Shanghai Phase ll Ethocyn Clinical Trials (Xue
  Ming Wang, MD Shanghai Institute of Dermatology
• In progress (2008)

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Ethocyn Clinical Trials
Results and Media
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United States National Television News
Broadcasts Covering Ethocyn Clinical Trials
Medical Conference Publications
A Major Breakthrough in the Fight Against Skin
Aging -Dr. Bruce Hensel, Channel 4
A Miracle Cream -National News Broadcast
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Ethocyn Media News Broadcasts
The compound actually restores elasticity to
aging skin -KTLA (Channel 5) Television News
Report
Studies show this product works differently
from others, and experts say it does work -NBC
(Channel 4) Television News Report
The fountain of youth in a bottle -Hard Copy
Investigative News Report
Whats in this little bottle could turn back the
hands of time -KTLA (Channel 5) Television News
Report
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the difference demonstrated

• Karen Philips, an American working housewife,
  decided to test Ethocyn Essence by using the
  Product on only one half of her face for 120
  days.
• The results of her half face test are seen in
  this picture.

With Ethocyn
Without Ethocyn
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Thank you for your time and attendance.
www.ethocyninfo.com