Reducing Greenhouse Gases

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Reducing Greenhouse Gases
Your Logo Here

• Wisconsin's Educational Initiatives

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• Presented by
• Lloyd Eagan
• Director, Bureau of Air Management
• Wisconsin Dept.of Natural Resources
• National Governor's AssociationFebruary 28, 2002

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Wisconsin Educates

• By developing informational materials
• that emphasize voluntary action
• based on informed choices
• and trains employers, teachers, and the general
  public
• using many channels of communication

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Wisconsins Educational Focus

• Builds capacity of citizens and the regulated
  community
• beyond the realm of regulation
• for inventive and practical choices that
• reduce greenhouse gases and other air pollutants

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Wisconsins air education models

• Model legislation green tier contractual
  performance agreements
• Environmental management systems
• International partnerships (Germany)
• Wisconsin Partners for Clean Air
• K-12 education
• Mass media

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Adult education audiences

• business, other employers and fleet owners
  participating in Wisconsin Partners for Clean Air
• the state legislature and other elected officials
• the general public
• the auto repair community

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Youth education audiences

• high school students statewide
• elementary school students statewide
• museum visitors in metropolitan Milwaukee
• radio listeners in the non-attainment region of
  SE Wisconsin

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Features benefits of adult education

• Benefits of Wisconsin Partners for Clean Air
• Voluntary initiatives
• Employers customize transportation programs to
  employee needs
• Members also address operational improvements to
  reduce emissions
• Mass media campaign supports employer efforts
  with community-wide awareness

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Some stellar WPCA initiatives

• The City of West Allis took a proactive approach
  to improving the environment. In 2000, they
  planted over 311 trees, built a new energy
  efficient library and police station and
  purchased a natural gas vehicle for their police
  department.

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The US Postal ServiceWPCA contd

• USPS Milwaukee Vehicle Maintenance Facility
  reduced VOC emissions using
• material substitution, employee commuting
  options, vehicle maintenance, and use of
  pre-painted panels.
• Careers on Wheels promotes awareness of vehicle
  maintenance.

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Wisconsin Electric/Gas WPCA contd

• 220 natural gas vehicles operates the largest
  compressed natural gas vehicle fleet in the
  state.
• promotes sustainable building practices and
  energy use through builder associations,
  highlighting coal combustion products as
  construction materials.
• offer commuting alternatives to driving alone for
  the 330 participating employees.

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Wisconsin Electric/Gas WPCAcontd

• Energy for tomorrow tm - customers purchase 25,
  50 or 100 of their energy from renewable
  resources.
• Since 1996, reduced greenhouse gases and other
  emissions planting 6,300 trees.
• Environmental Cooperative Agreement with WDNR to
  improve the environmental performance of its
  Pleasant Prairie Power Plant.

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Wisconsin Paperboard Corp WPCA contd

• voluntary installation of a new low-NOx boiler.
• NOx emissions were reduced 2001 by 77 tons
  compared to 2000 and 120 tons compared to 1997.

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Features and Benefits of K-12 Education

• Wheres the Air?
• Offers many activities for 5th grade classrooms
  to explore air science and the impact of
  transportation and other community and personal
  choices on the air
• Biomonitoring Education
• Trains 5th grade teachers, selected classrooms
  contribute milkweed evidence to DNR
  bio-monitoring program

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K-12, contd

• Easy Breathers
• Aims at teen age youth, early drivers
• Offers interactive website for home and classroom
  activities www.easybreathers.org
• Video introduces peer to peer youth leadership
  about alternative transportation technologies and
  personal choices
• Provides related Auto Log to track car
  maintenance

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Easy Breathers, contd

• Created a partnership with Milwaukee Public
  Museum to install a permanent transportation
  exhibit attracting youthful drivers.
• Created a national destination website about
  mobile sources, transportation technologies, and
  personal choices for high school students, their
  teachers and families.

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Features and outcomes of mass media information

• USEPA campaign It all adds up to cleaner air
  plus CMAQ funding for media buy, with WPCA
  identity
• Radio ads (only) at peak drive times
• Reached commuters and youth - results
• 85 market penetration - SE Wisconsin
• 80 consumer awareness of clean air choices
• 1-800 AQI calls increased from 180/mo in 5/01 to
  1,234/mo in 6/01 (radio campaign start)

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Channels of distribution for education and
information

• WPCA programs
• Specialized employer meetings, staff training,
  email communications kits
• Employer recognition programs
• Cooperative programs
• Legislation developed with advisory committees
• Specialized business orientation meetings
• Contractual arrangements for specific projects
• International industry tour programs

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Channels, contd

• K-12 Education
• Teacher in-service training in cooperation with
  Wisconsin Science Teachers Association Wisconsin
  Environmental Education Association WEAC.
• Direct mail distribution of K-12 kits to every
  school, public library in the state.
• Websites - as promotional as well as science
  education tools

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Channels, contd

• Mass media tracking via public opinion survey
  research
• Drives selection of most effective media
• Buy media time, leverage PSA time and additional
  placement, to target audience
• Radio is number one media for general public
  information linked to website for more info
  toll-free phone number.

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For More Information

• Cooperative Environmental Assistance
• http//www.dnr.state.wi.us/org/caer/cea/
• Wisconsin Partners for Clean Air
• http//www.cleanairwisconsin.org/

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For more information, contd

• Adult Education
• http//www.wnrmag.com/supps/2000/apr00/global.htm
• http//www.wnrmag.com/supps/2001/apr01/intro.htm
• http//www.wnrmag.com/supps/2000/jun00/log.htm

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For more information, contd.

• K-12 Education
• http//www.easybreathers.org/index3.asp
• http//www.dnr.state.wi.us/org/caer/ce/eek/

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Thank you!

• Reducing greenhouse gases through education and
  voluntary actions
• presented by
• Lloyd Eagan
• -end-