Thomas Power

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• Thomas Power
• Chairman of Ecademy
• thomas.power_at_ecademy.com
• Text 447976438285

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Left Brain Institutions, Right Brain Networks
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Living and working in the 21st century
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Living

• Pace
• Random is the new Order
• Fuzzy logic
• Information Overload
• Confusion
• Cannot emotionally process thevolume of
  information inputs
• Excess Stress
• Weekend breaks become billion dollar industry
• Constant search for escapism
• Sudoku craze

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Working

• Connecting people becomes a critical skill
• Emotional detachment
• Defensive behaviour
• Useless expecting to Keep up, No-one can
• Running to stand still
• Lose control to win
• Seek simplicity

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Creating Sustainable Wealth

• Communicate
• Building your personal profile
• Being known online
• Connectedness is attractiveness
• Multiply
• The death of consulting
• Everyones a publisher now
• Whose worrying about your pension?
• Identify your following?
• Consumers want huge value for peanuts
• Everyone's a supplier now
• Everyone is connected to everyone else

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Mix and Match
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The Internet is Matching

• Google matching questions with answers
• Amazon matching manufacturers with buyers
• Skype matching people to talk
• Ebay matching buyers with sellers
• Yahoo matching people with information
• Ecademy matching business people
• MySpace matching bands with fans
• Al Qaeda matching cells with targets
• Planet Earth matching brands with critical
  issues

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Social and Business Networks

• Friendsreunited
• OpenBC
• Ryze
• Myspace
• Friendster
• Linkedin
• Ecademy
• Meetup

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Social Capitalism and Citizen Journalism

• Capitalism
• The rise of entrepreneurs who want to change the
  world not just a product or a service
• Blogs free the public to publish
• Podcasts and Video Blogs extend this freedom
• You cannot run away you must learn to absorb and
  flow with the information
• Consumers grow increasingly scepticalabout
  organizations
• Institutions and organizations disengagefrom
  consumers through automation andprocess
  improvement

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Social Capitalism and Citizen Journalism

• Journalism
• Mobile technology threatens and widens society in
  a single blow
• No-one can hide anymore not even secret services
  and the military
• Connecting people, society, government and
  economics to a cause
• Fast Company Social Capitalist Awardshttp//www.f
  astcompany.com/social/

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A Different Business Model
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ASYMMETRIC FOES

• Complex / Chaordic Model
• Emergent behaviours
• Rapid sense-plan-react cycles
• Flexible / Adaptive
• Networked
• Non-linear
• Irrational / Illogical
• Instant feedback
• Relatively low tech
• Tolerant of uncertainty
• Benefits / Effects driven
• Illegal, innovative risky

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OUR WORLD

• Linear / Newtonian
• Process based
• Deliberate behaviours
• Planned and co-ordinated
• Organisation focused
• Cost-Benefits driven
• Increasingly High tech
• Variable speed of response / consensus
  constrained

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OUR WORLD

• Evidence based
• Crave certainty
• Wins not highly publicised
• Legally bound / Conservative

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Left Brain Institutions, Right Brain Networks
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Net-working and Global Labour Matching
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Offer

• I have this expertise
• I am available right now
• I cost this much
• I will bid this much for the project

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Match me with
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Bid

• I need this expertise
• I need this expertise right now
• I will accept offers at this level
• I want that person above on Monday morning

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Your Profile becomes your Reputation

• Public profile or private profile you choose then
  hire a self employed professional to brand you or
  even hide you
• ?
• How easily are you found?
• What are people saying about you?
• How visible or invisible are you?
• What are you publishing about yourself?
• What are your public and published opinions?
• What are the good things about you?
• What are the bad things about you?
• Nothing is safe
• Everything can be accessed

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Your Profile becomes your Reputation

• !
• To Google becomes a verb
• To Google someone before you meet them
• Up to date on the pace
• Out of date off the pace
• Understanding and profiling yourself
• Knowing yourself in detail
• Networking is more about who you arethan what
  you do
• http//www.selfpromotion.com

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Net-Causes

• Routecause
• Guilt economics
• Lip service becomes Real service
• Interactive online community building
• Brands adopt causes
• Brands truly embed themselves in society beyond
  philanthropy
• Save the planet economics
• Marks and Spencer Fairtrade, Greenpeaceand
  Marine Conservation
• American Express Red Card (Bono)
• Gant Waterkeeper Alliance

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The 12 Principles of Managing Networks

• Purpose
• Reputation
• Identity
• Communication
• Environment

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The 12 Principles of Managing Networks

• Boundaries
• Exchange
• Groups
• History
• Governance
• Expression
• Trust

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Critical Global Challenges

• An Ageing Population
• Climate Change
• Severe Weather Disruption
• Global Shortages
• Oil
• Water
• Terrorism
• Internet fast, cheap and out of control
• Global Economy

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Build Your Own Branded Club

• The Power of Clubs
• Everyone needs their own club
• Their own following
• Their own place online
• Their own events offline
• Their own value system
• That others choose to follow or ignore
• To have no following could be to starve
• Secrecy and discretion becomes a master skill to
  rival networking and connecting people
• Human crave attention
• Chargeable Clubs

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Build Your Own Branded Club

• The Future of Networks
• Networks adopted by all institutions by 2020
• Brands
• Governments
• Local Government
• Public Services
• Charities
• All community driven vehicles

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Trends and Shifts

• Information Overload - Cant keep up
• Self employment rising from 12 to 50 by 2020
• Various new media making it harder and harder to
  keep in touch and maintain dialogue with
  consumers
• Internet has liberated consumers to do as they
  wish
• Customers growing increasingly sceptical of
  organizations
• Organizations and institutions disengage from
  customers through automation and process
  improvement
• New approach required
• Dialogue through online community changing
  lives
• Online Community based around some kind of unique
  service, topic, cause, belief, segment or purpose
• Community websites top list of fastest-growing
  online brands Guardian January 23rd 2006
• Organizations shift to being cause driven online
  communities

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Left Brain Institutions, Right Brain Networks
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• Thomas Power
• Chairman of Ecademy
• thomas.power_at_ecademy.com
• Text 447976438285