1' The Designers Stance

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1. The Designers Stance

• LCC 6313 Principles of Interactive Design
• Spring 2003
• (Chapter 1)

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Designing a Toaster
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Take for Granted

• Appliance
• Kitchen
• Electricity
• Toast
• Dial
• Lever
• Toasting Element

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Design in Established Formats
Michael Graves Appliances
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Design in Established Formats
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Design in Established Formats
30 minute format with commercial breaks Parents
and kids Domestic plots Foolish
behavior Loving/fighting
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Examples of Legacy Conventions
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Examples of Legacy Conventions

• Paragraphs
• Bulleted lists
• Headlines
• Titles
• Tables of Contents
• Filing Cabinets
• Index Cards / Tabs

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Film 1895
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Film Effie Briest 1974
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Great Train Robbery (1905)
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Design in a New Medium

• Establish expressive conventions
• Be guided by the affordances of the medium
• Be guided by the deeper, core human purpose
• Use legacy as starting point, and REmediate

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Computer Conventions word processing, files
http//sloan.stanford.edu/MouseSite/1968Demo.html
(video clip)
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Computer Conventions icons
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Computer conventions Menubars
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Computer Conventions web
http//www.cnn.com/ http//www.msn.com/ http//ww
w.landsend.com/ http//www.amazon.com/ http//ww
w.umich.edu/ http//www.brown.edu/
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Designers Stance

• Identify core human need, core task
• Identify legacy conventions, and re-evaluate them
  against core task
• Identify conventions from digital practice
• Emerging or new practice no conventions
• Available but not standardized yet
• Standardized (but maybe needing refinement,
  extension)

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Designers Stance

• Serve the core task
• Extend the expressive power of the medium
• Extend the coherence of the medium
• Exploit the affordances of the medium
• Draw on and evaluate contributory methods and
  conventions based on these 4 goals