Welcome to

1

• Welcome to
• Promoting Business Activities
• Unit 8
• 6 January 2003

2
Spend your Christmas Money

• Sales Promotions by Julian Cummins, latest
  edition is the third edition

3
Where are these portfolios?

• Kellogs
• Kooga
• Arkells
• Consider this a final yellow card

4
Promotional Techniques

• Off the shelf
• Joint Promotions
• Premium Promotions
• Prize Promotions
• Price Promotions

5
Off the Shelf

• Free Accommodation
• Holiday Vouchers
• Discount Coupons
• High Street Vouchers
• Insurance offers
• Free Film Offers

6
Joint Promotions

• Sample Promotions
• Referral Coupon
• Charity Promotion
• Loyalty Schemes
• Phantom Partnerships

7
Premium Promotions

• On-Pack offers
• With purchase premiums
• Free mail-ins
• Self-Liquadators
• Brand Extension promotions
• Business Gifts

8
Prize Promotions

• Competitions
• Free Draws
• Instant wins
• Games
• Lotteries

9
Homework

• Find examples of the use of 5 of the promotion
  techniques (not Price) and explain why the
  Company is using that particular promotion.
  Consider business objectives, audience,
  competition etc.
• Substantial paragraph on each of the five