PROBLEMS WITH TRAVEL

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PROBLEMS WITH TRAVEL
INSEAD FEB.1 2007, Ashvin, Claire, Fadi, Lisa,
Stefanos, Vikram
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THE USUAL SUSPECTS
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PROJECT COORDINATORS PLAN PROJECT ACTIVITIES,
FACILITATE MEETINGS AND MONITOR MILESTONES
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CONTROLLER (BUDGET)
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CREATIVE TEAM (VIDEO RECORDERS, EDITORS ETC)
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RESEARCH, OBSERVATION, INTERVIEWS AND PROJECT
IMPLEMENTATION
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PROBLEMS WITH TRAVEL PROJECT TEAM

• Process
• Key decisions will be taken based on democratic
  voting
• e.g. 5 MBAs voted for 1 ACCD student as the
  Project Coordinator ?
• Majority vote will hold but everyone is open to
  argue his opinion
• Structured in order to meet goals in a tight
  timeline
• But making sure not to restrict creative thinking
• Setup a Team diary so it help the team learn
  through continuing feedback and remember
  milestones
• Capitalize on everybodys core strengths and
  point of view.

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PROBLEMS WITH TRAVEL PROJECT TEAM

• Process
• Key decisions will be taken based on democratic
  voting
• e.g. 5 MBAs voted for 1 ACCD student as the
  Project Coordinator ?
• Majority vote will hold but everyone is open to
  argue his opinion
• Structured in order to meet goals in a tight
  timeline
• But making sure not to restrict creative thinking
• Key Expectations
• Experience the new process of creation of a
  product
• Have fun and learn at the same time
• Working with people from a different backgrounds
• Commitment to a common goal

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THE PROCESS
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Gathering Information
Interpreting Information
Clarifying Needs
Categorizing Organizing Needs
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Gathering Information
Interpreting Information
Clarifying Needs
Categorizing Organizing Needs
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• Interviewed users
• Observed while traveling
• Researched existing market
• travel trends
• Set up a blog
• http//zanat0s.typepad.com

Gathering Information
Interpreting Information
Clarifying Needs
Categorizing Organizing Needs
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Gathering Information
Interpreting Information
Clarifying Needs
Categorizing Organizing Needs
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Gathering Information
Interpreting Information
Clarifying Needs

• Identifying user
• problems needs

Categorizing Organizing Needs
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Gathering Information
Interpreting Information
Clarifying Needs
Categorizing Organizing Needs
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Gathering Information
Interpreting Information
Clarifying Needs
Grouped Needs into categories
Categorizing Organizing Needs
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Gathering Information
Clarifying Needs
Interpreting Information
Categorizing Organizing Needs
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• Focused on specific
• needs of customers
• based on feedback

Gathering Information
Clarifying Needs
Interpreting Information
Categorizing Organizing Needs
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Gathering Information
Gathering Information
Interpreting Information
Clarifying Needs
Interpreting Information
Clarifying Needs
Categorizing Organizing Needs
Identifying Organizing Needs
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PROBLEMS WITH TRAVEL

• Information/ Services
• Scams
• Where to stay
• Getting around without taxis
• VISAS
• Flight delays
• Not knowing what to eat
• Comparing different modes of travel
• Online concierge
• Itinerary
• Travel landing cards
• Taxi Guide
• Access to information
• Connecting to internet
• Paying for information
• PDAs
• Not knowing where to go/what to do or see

• Luggage
• Overweight, expensive, uncomfortable
• Ugly
• Too many different bags
• Too many cables/adapters
• Toiletries
• Shoes
• Loss/Damage
• Digital Luggage image storage
• Change shape
• Surfboard bags
• Taking bag out in airline seat
• Losing or forgetting stuff
• Remembering what to bring

• Resting/comfort
• Dehydration
• Sickness
• Bad Quality food
• Too cold
• Long journeys sleep, backache
• Cramped
• Woken up
• Seat leaning backwards in front of
• Moving out of seat (window)
• What to do with arms when you sleep
• Neck, back arm pain
• DVT (Deep Vein Thrombosis)
• Sleeping Meds
• Sleeping in Airport
• Muscle Fatigue
• 3hr limit for comfort

• Time
• Electronic device turn off
• Lead time for travel
• Bored during flights
• Renting games
• Transit entertainment
• Layover
• Where to put stuff
• Arrive 1 hour min ahead
• 9-11 serious security

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FOCUSING ON NEEDS

• Team voting

Insert video of voting
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LUGGAGE

• Overweight
• expensive
• uncomfortable
• Ugly
• Too many different bags
• Too many cables/adapters
• Toiletries
• Shoes
• Loss/Damage
• Digital Luggage image storage
• Change shape
• Surfboard bags
• Taking bag out in airline seat
• Losing or forgetting stuff
• Remembering what to bring

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VOICE OF THE CUSTOMERS

• Whenever I travel, I am concerned that my luggage
  might get damaged or lost
• I like the idea of the luggage shrink-wrap
  service offered in the airports
• Durable suitcases weights 4-6kg, 25 of the
  allowed weight in most of the airlines
• I hate when I go to the airport and find out that
  I have excess luggage and have to pay for the
  overweight
• I wish I was able to weigh my luggage before
  going to the airport
• Most of the suitcases look the same are ugly
• Carrying it around is tiring and inconvenient
• The luggage most of the times is not
  user-friendly

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LUGGAGE

• Overweight
• Ugly
• Loss/Damage
• Losing or forgetting stuff
• Difficult to get around with

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LEAD USERS
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MISSION STATEMENT

• Help to develop the ultimate luggage solution
  that combines practicality, ergonomics and
  aesthetics to improve the traveling experience of
  frequent travelers.
• Durable
• Light weight
• Fashionable

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PROBLEMS WITH TRAVEL
INSEAD FEB.1 2007, Ashvin, Claire, Fadi, Lisa,
Stefanos, Vikram
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PROBLEMS WITH LUGGAGE
INSEAD FEB.1 2007, Ashvin, Claire, Fadi, Lisa,
Stefanos, Vikram
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NEXT STEPS

• Observe target users specifically dealing with
  luggage
• Conduct more in depth interviews
• Research current market trends/technologies
• Identify competitors
• Think outside the box
• Check other industries to come up with ideas

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THANK YOU