Welcome'

1
Welcome.
Cub Scout Spring Recruitment a Packs Keys to
Success!
District Workshop Overview for Pack Leaders
2
Overview of Tonights Training

• Planning your Packs Recruitment
• Great incentives to involve all families
• Advertising
• Keys to a successful Recruitment event
• The importance of Follow up

3
Why Recruitment is Key

• To give every boy the opportunity to experience
  the benefits of Cub Scouts
• New families keeps the Pack program strong for
  years to come
• New Boys New families New LEADERS
• Spring is the best time to form Tiger Dens and
  the 1st opportunity to recruit Kindergarten Boys

4
Goals Incentives

• Get the whole Pack involved in recruiting the
  incentives benefit everyone!
• Meet with your District Executive / District
  Recruitment Chair to set goals and establish a
  recruiting plan
• Choose from these great incentives to work
  towards
• Recruit 1 den (8 boys and 1 leader) new
  recruiter patch for every boy in the Pack
• Recruit 2 dens (15 boys and 2 leaders)
  Raingutter regatta boats for the whole Pack
• Recruit 3 dens (24 boys and 3 leaders) Movie
  night at the Outdoor Education Center for all
  boys and their parents
• Turn in all applications by May 29th to qualify

5
Preparing for Recruitment

• Discuss Recruitment at Pack Committee / Parent
  Meeting
• Select or confirm a Recruitment Coordinator
• Include in Pack schedule 1-2 nights for a Join
  Night
• Tuesday, Wednesday or Thursday evenings are best
• Use Open House as a way to promote or follow up

6
Advertising 4 proven methods

• Boy Talks are the best
• Flyers
• Posters Banners
• Peer-to-Peer (word of mouth)

7
Advertising specifics

• Boy Talks
• When scheduling the join night, ask the principal
  for some time to talk to the boys a day before to
  remind them of the meeting
• 3 ways to address the boys
• Classroom Visits - the best method
• 2-3 minutes per room - visit in Uniform bring
  props (Derby Car, birdhouse, ect.)
• Short energetic plug for Cub Scouts highlighting
  Archery, Camping, Pinewood Derby.
• Give every boy a sticker to wear home with
  meeting information
• Have them repeat back the meeting information
• Assembly
• Similar to classroom - but can be a little longer
• Lunch Table or recess
• Quick talk at each table, handing stickers as you
  go
• Bring props to show get their attention

8
Advertising Specifics

• Flyers
• Send home 2 weeks prior to Join Night (this will
  give school time to get them to the boys)
• Order at least 1 week prior to
  distribution
• Order enough for 1/2 the number of students in
  K-4th grade x the number of distributions
• Materials can be ordered online at
  www.ocscouting.org or by contacting your DE

9
Advertising SpecificsMaterial Samples

• Flyer
• Sticker
• Postcard

10
Advertising SpecificsPeer to Peer Recruiting

• Encourage boys to invite their friends
• Have incentives / contest for participation
• Use postcards for boys to hand to their friends
• Encourage parents to contact parents of boys not
  in Cub Scouts
  (call, email, face to face at
  church, sports, ect.)

11
Advertising Specifics Other Methods

• Table at Open House
• Have display with pictures, slideshow, photo
  albums of Pack Activities
• Sign in sheet for interested families hand out
  a Pack information sheet
• Hand out book marks and post card with Join Night
  information
• Posters Banners (order from BSA or encourage
  boys to make their own) - display at school for
  at least a week prior to the Join Night

12
Advertising Specifics Other Methods

• Media
• Article in School and/or local newspaper
• Section about Cub Scouts on School website
• Article in PTA Newsletter
• Ask school principal to promote your Pack on the
  school email distribution

13
The Join Night Getting ready

• 1 day prior
• Confirm room with school - talk to custodian if
  necessary
• Confirm help of other leaders/parents
• Roles should include Greeter, Helpers with Den
  organization, Activity coordinator for the boys
• 1/2 hour prior
• Set up the room - tables should be arranged by
  grade (den)
• Den roster on each table with pens
• Set up display table with pictures at entrance

14
The Join NightStart the show!

• Welcome families as they arrive, hand them the
  information packet and reference the materials
  inside (applications, parent guide, Boys Life
  mini-mag)
• Opening - formal flag ceremony introductions
• Review purpose of meeting
• To explain Cub Scouts structure, activities,
  family role time commitment
• To register boys and parents and collect fees
• To organize dens and select helpers leaders

15
The Join NightThe show is on the road

• (After the opening, introductions purpose of
  the meeting)
• Briefly explain the structure a few activities
  so the boys see how they fit in
• Send boys out for an organized activity
• Explain to parents the following (keep it brief)
• Time commitment activities (highlight the fun
  character development)
• Role of the parent leadership opportunities
• Cost of registering (aim to collect only the BSA
  fees with the application tonight ask for Pack
  dues at the next meeting)
• Uniform - requirements where to purchase

16
The Join Night The final act

• Answer general questions
• Give 5-10 minutes for Dens to talk amongst each
  other - recruit den leaders as needed or have
  existing den leaders give specifics on their den
• Re-group to introduce any new leaders
• Announce next meeting
  (ideally a new parent Fast Start
  orientation in a week)
• COLLECT APPLICATIONS FEES
• STRONGLY ENCOURAGE THESE ARE TURNED IN TONIGHT
  (less follow up for you)

17
Follow Up

• Turn all applications in to BSA immediately
• Contact your District Executive to arrange pick
  up
• 20/boy will also receive t-shirt water bottle
  with registration
• Send a welcoming email or phone call to all
  families in attendance with-in 2 days - remind of
  next meeting
• Follow up with families who attended but did not
  sign up
• Encourage new leaders parents to attend training