Cristian Carstoiu

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AMALTEA PUBLISHING

• Cristian Carstoiu
• ROMANIA

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ROMANIAoverview

• 22 Mil inhabitants
• Average salary 100 EUR
• GNP 2166 EUR/capita
• EU member in 2007
• A market of opportunities

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GENERAL MARKET

• Highly educated population
• Strong European vocation
• gt 3 Mil. connected to the Internet
• gt 4 Mil. using a cell phone
• gt 5 Mil. speaking a foreign language
• however...

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....they dont read anymore

• The business volume of the books industry is
  approx. 50Mil. Euro (0.085 GNP)
• To be compared to Europes b.v. of 20.000 Mil.
  Euro (0.2 EU market)
• Less than audio-video industry (0.2 GNP)

Source Romanian Publishers Association
5
The Best Is Yet to Come

• Less than 10 relatively big players
• First 20 publishers represent 90 of the market,
  with gt6,000 titles in 2003
• (AMALTEA ranked 16-19)
• Uneven distribution throughout the country
• countryside and small towns not covered (50 of
  the population)
• only 1 major national retailer (20 of the
  market)
• 1 bookshop for 50,000 people in larger towns

Source Romanian Publishers Association
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OPPORTUNITIES

• Less than 28 mil. books published in 2003 (1.35
  books/capita)
• (textbooks not incl.)
• gt50 textbooks or specialized titles
• previous records of print runs of 100.000 copies!
  (1992-1994)
• average salary will increase steadily
• huge long-term potential
• (gt300 growth in the next 10 yrs.)

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OPPORTUNITIES cont.
New areas to be developed Popular Science
Mind Development Graphic Novels SF/fantasy
Juvenile/Young Adult Practical Books
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GENERAL TRENDS

• PROs
• Better distribution system
• More advertising and reading campaigns
• Reduced TV watching time by 8 during the last
  year
• CONs
• Less time for leisure
• Increased competition (from inside and outside
  the publishing industry)
• Price increase (with a higher retail margin)
  average retail price today is 3,- EUR

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SPECIFIC TRENDS

• PROs
• Steady increase of no. of published titles
• Slight increase of the business volume
• Better distribution system
• CONs
• Diminished no. of copies printed
• Decreased average print run
• Diminished interest in writing (500 EUR authors
  rights)

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AMALTEA Was a Goat...

• Foster mother of Zeus after he was thrown by
  Chronos over the Olympus Mountain
• Bearer of the Horn of Plenty
• suffered from osteoporosis because of huge milk
  output ?

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...And a Publishing House
Est. 1993 More than 250 titles published
Medical books Self-help Motivational Sci-fi
/ fiction
120,000 copies printed in 2004
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The Medical Series
50 titles since 1994 (textbooks, student notes,
monographs) 7 medical journals
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The Self-Help (Inspirational) Series
30 titles published since 1998
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The Self-Help (Business) Series
24 titles published since 1999
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The Sci-fi and Fantasy Series
20 titles published since 2002
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Non-fiction Books
gt50 titles published since 1998
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Comics
Series in preparation for the spring of 2005
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AMALTEA PublishingCompany Mission

• A company aiming at offering its readers both the
  pleasure of reading and the fulfillment of their
  thirst for knowledge this is what books are
  for, arent they?
• Readers determining the direction
• Quality printing and publishing

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Powerful PR and Book Fairs attendance
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Partnerships

• 3 sales training companies since 1999
• Radio Romania Cultural Dept. 2002-2004
• Star Wars Fan Club (www.jedi.ro)
• Lions Club Curtea Veche
• Romanian Publishers Association
• (market research)
• www.anet.ro www.xclub.ro 2 mil. hits/mo.

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Social and Community Sponsorship
PC donations to 2 countryside schools 2002, 2004
Donations of books to deaf children school Sept.
2003, 2004
Sponsor of 2 medical students transportation for
an internship in Austria Aug. 2003, 2004
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Personal C.V.

• Graduated Medicine in 1996 in Bucharest
• Member of the Board of R.P.A. since 2002
• Currently the treasurer of R.P.A.
• Member of the Commission for the Law of the
  Written Culture 2002-2003
• More than 25 TV and Radio shows attended in
  2003-2004
• Lions member since 2000

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Books chosen for LBF
The most ambitious novels create a world. The
Empire of the Great Grail, by Sebastian Corn,
creates three of them. In a distant future, on a
planet colonised after the Earths destruction,
the ruler of an Empire that spreads over
thousands of years, the Doge Sparro Prada, is
overthrown by a coalition of Lords and betrayed
by his own fiancé. Will his faithful servants and
his clones regain the lost empire? Will his
descent in a past that is our future, or his
visit in the citadel of Buhara in the time of
Genghis Khan bring the solutions to destroy his
enemies and regain of the lost throne? There are
no easy answers, and the author takes us in an
Odyssey in time and space, in an unforgettable
science-fantasy book on the same epic scale as
Frank Herberts Dune. Country ROMANIA Title
The Empire of the Great Grail Author Sebastian
A. CORN Publishing House Diasfera
Empire of the Great Grail Science-fantasy by
Sebastian Corn
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Books chosen for LBF
Holding a Masters Degree in History of Art,
University Professor of Philosophy and former
Ministry of Culture, Andrei Plesu has an
outstanding literary work. On Angels is a book
based on an college course, consisting in two
parts The first one, Introduction in Angeology
offers the reader the most significant areas of
this field Intermediary Worlds, Spiritual
Bodies, Guardians, Angels Perspective over the
World, etc. The second part is oriented towards
the individual angelic experiences
enlightenment, symbolic thinking, love, angels
vs. human evil, etc. In a period when there is
an exploding literature on this topic, On
Angels is an extremely well documented book,
without transitory beliefs, that aims to offer
not only a lesson topic, but also food for the
hunger of general culture. Country
ROMANIA Title On Angels Author Andrei
PLESU Publishing House Humanitas Awards Book of
the Year 2003
On Angels Philosophy by Andrei Plesu Book of the
year 2003
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Books chosen for LBF
Already notorious because of his radio show
Romania Live and TV show 100, Robert
Turcescu is also and outstanding publicist. His
newspaper articles that create this book are
remarkable because of a fine sense of observation
and a careful analysis of the Romanian society
today, attracting the reader to the Vanity Fair
of the day. Balancing between politics and social
subjects, with bitter irony and sharp comments,
the texts are true stories that we live without
realising that we are their strange, charming and
sometimes sad characters. Robert Turcescu is a
pure-blood journalist, with targeted questions
and prompt reactions. He is not looking for
scandal and he does not try to place the
emphasis on himself, but he is professional,
efficient and preoccupied by the subject of his
show. Country ROMANIA Title Bragdiru Dance
Romania Live Author Robert TURCESCU Publishing
House Polirom
Bragadiru Dance Romania Live Journalism by
Robert Turcescu
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Books chosen for LBF
Preziosi, one of the many remarkable 19th century
artists who specialised in painting exotic
landscapes, was a mysterious and unique
personality. He belonged to the great family of
travelling artists attracted by the magic of the
Orient, its brilliant colours and the picturesque
people who inhabited those regions. He was
fascinated by Romania and immortalized its
regions in everlasting works. He created a
personal style, unmistakably original and highly
valuable both in terms of the information his
paintings provide about the places he visited and
also in terms of their chromatic and
compositional qualities. Amedeo Preziosi was
born in 1816 in a Maltese noble family and
refined his talent in Paris and Rome. The
paintings reproduced in this album have never
been published elsewhere. Country
ROMANIA Title Preziosi In Romania Author Adrian
Silvan IONESCU Publishing House Noi Media Print
Preziosi in Romania Art Album Adrian Silvan
Ionescu
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Books chosen for LBF
The content of this book was gathered in over two
years of research regarding the events of
December 1989, transforming itself in an exciting
information. Thus, the interviews presented will
offer both the historians and the mundane reader
a unique perspective of the very key people that
made the history of the last fifteen years in
Romania. The author is a well-known historian,
authoring several books documentaries and
novels, a large number of newspaper articles and
running a 15 minutes TV show every day, where he
unveils aspects of the Romanian history hidden by
the communist regime. Country ROMANIA Title
Interviews about the Revolution Author Alex
Mihai STOENESCU Publishing House RAO
Interviews about the Revolution Journalism by
Alex Mihai Stoenescu