Microsoft Location Technology Overview

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Microsoft Location Technology Overview

• Alex Nanos
• Senior Technology Specialist
• Microsoft Canada Co.

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Microsoft Location Services

• Mobility division
• Building location technologies for 10 years
• Provide location enabling platform, tools and
  applications
• To provide customers the necessary location
  technologies for the purpose of driving revenue
  from their location assets

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MapPoint Technologies

• MapPoint 2004 / Streets and Trips
• Superior desktop mapping experience
• MapPoint Web service
• Maps, geo-coding, reverse geo-coding, routes,
  proximity search, cartographic data
• Microsoft Location Server
• Provides access to real time X/Y
• Mobile Client Applications
• Showcase end user mobility experience
• End-to-end LBS solution!

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I. MapPoint 2004

• Very cost effective vs. traditional GIS solutions
• Great out of box experience All Map Data is
  included
• Capabilities include geo-coding, routing,
  territory management, thematic mapping, drive
  times
• Import/export custom data for analysis
• Fully customizable via COM interface or ActiveX
  Control

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II. MapPoint Web Service

• Provides core mapping/GIS functionality
• Maps, geo-coding, reverse geo-coding, routes,
  proximity search, cartographic data, Yellow Page
  data, traffic, construction
• Implemented as a SOAP/XML Web service
• Developed and hosted by Microsoft
• 99.9 uptime
• Over 15 million transactions daily
• Device independent No UI constraints
• Platform/Language independent
• Visual Studio .NET, Linux, Visual Basic,
  Macintosh, Java, C

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III. Microsoft Location Server

• Acquires real-time location information from
  Operator Networks
• Compliments MapPoint Web Service
• Hosted by enterprise, NOT Microsoft
• Enterprise Controls security/privacy policy via
  Opt-in model
• Admin console for managing privacy and policies
• Integrated with Active Directory, Group Policies,
  MMC
• Hooks for customers to location enable LOB apps
• Work Force Automation, Fleet management, Mobile
  CRM,

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Location Server Overview
Enterprise Network
Secure Channel
SOAP/ HTTPS
Microsoft Location Server
Any mobileapp
Mobile Network Location Service
User Privacy
SOAP/ HTTPS
SOAP/ HTTPS
MapPoint Web Service
LOB Application
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IV. Mobile Locator Client

• Provides an out of box mobile LBS solution to
  enterprises
• Allows user to
• manage privacy settings, preferences, options
• find buddies
• obtain maps, driving directions
• do proximity searches
• Demonstrate the capabilities of MS LBS solution
  and richness of Windows powered devices
• Runs on PPC PE, Windows 2000, and Windows XP
• Uses .NET Compact Framework and .NET Framework

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Summary

• End-to-end LBS solution that enterprises can
  deploy works out-of-box
• Platform that allows developers to build LBS
  applications
• Solves key technical/business problems allowing
  developers to easily build LBS apps
• Server offering will grow over time to support
  other scenarios

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