PowerPoint Presentation mInfo MoMo slides

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Green Hero Mobile Engagement Campaign ???? ???????
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Our Goal

• To raise Green consumer awareness and encourage
  all Chinese people to take action everyday.

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The Concept

• Twitter-like Mobile mini-blog platform for
  Green Deeds backed by valuable incentives.

Send to1066-95888-9001 ?????????,????????????
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Green HeroCampaign Summary

• Everyone can be a Green Hero, Everyday
• Leverage mobile partner to reach 100 Million
  consumers
• Integrated cross-media campaign
• People SMS Green Deeds and auto-posted on WAP
  and Web
• Readers vote on best Green Deeds
• Winners get prizes and their Green Deed on the
  packaging of branded consumer product
• Anyone with a Phone can participate

www.juccce.com
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2009-11-15
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Green Hero Access Methods

• SMS 1066-95888-9001WAP site
  wap.greenhero.cnWeb site
  www.greenhero.cn

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Tell Us Why You Are a Green Hero

• SMS Green Deeds How did I save the world today?
  
• Deeds upload to WAPsite/website
• View vote for Green Deeds on WAP and website
• Chance to win prizes and get famous
• Download content and learn green tips

Send to1066-95888-9001 ?????????,????????????
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WAP Screen Shots
Home Page
Top Picks
Remarks/Voting
Personal Page
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WAP Screen Shots
Home Page
Green Tips
Downloads
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(No Transcript)
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See posts instantly
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Personal site
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Refer friends
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Why support the Green Hero Campaign?

• First of its kind mobile and cross-media
  engagement campaign for NGOs in China
• Great way for corporations to  get involved with
  the environmental in China and improve its Green
  image
• Program will run throughout 2009 and beyond
  allowing for an extended exposure of sponsor
  brands to a mass audience
• Green Hero Campaign is looking for sponsors now!

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???? Green Hero Mobile Engagement Campaign
SMS 1066-95888-9001WAP site
wap.greenhero.cnWeb site
www.greenhero.cn
For More Information, please contact Alvin Wong
Graylin, CEO, mInfo 136-8196-4852,
alvin_at_minfo.com Peggy Liu, Chairperson,
JUCCCE 137-6170-8260, peggyliu_at_juccce.com