Development Team Presentation

1

• Presentation

2
Company Highlights

• CUSA is one of Americas leading hospitality
  Management Companies
• CUSA and its people have extensive expertise and
  experience in hospitality management
• CUSA is a hands-on, full service Management
  Company

3
Team

• CUSA has a team of professionals ready to serve
  you. Background experience includes (but is not
  limited to)
• Hyatt Hotels Corporation
• Hilton Hotels Resorts
• Sheraton Hotels Resorts
• Intercontinental Hotels Worldwide
• Omni International
• Radisson Hotels Resorts
• Collectively over 90 years direct Hospitality
  experience
• Our people are well respected and connected in
  the commercial and hospitality communities

4
People
CUSAs Hospitality Organizational Structure
5
Product

• CUSA is one of Americas leading property
  Management Companies

LEADER
6
Product
7
Product

• CUSA has a team of professionals ready to serve
  you

TEAM
8
Product

• CUSA provides quality service and responsive
  attention to its clients

QUALITY SERVICE
9
Product

• CUSA has a history of proven results

RESULTS
10
Product

• CUSA is committed to excellence

EXCELLENCE
11
Basic Work Plan Sequence

• Phase I
• Transition Team Program
• Post Transition Assessment Plan
• Implement Standards/Procedures
• Public Relations Plan
• Implement 90-Day Pre-Opening
• Marketing Plan
• Establish Cash Management Financial Policies
  Procedures
• Install M-3 Accounting System
• Interview Key Management Personnel
• Implement Training Programs
• Evaluate and Secure Licenses Insurances

• Phase II
• Develop Implement Annual Marketing Plan
• Install Sales Marketing Systems Programs
  Install Monthly Highlights Reporting System
• Develop Annual Budget Projections
• Review Food Beverage Concepts
• Hire Key/Line Level Personnel
• Continue Training Programs
• Present Profit Loss Statement
• Develop Franchise/Internet/Reservation Delivery
  Programs

12
Basic Work Plan Sequence

• Phase III - Monthly
• Trace Sales Production and Overall Performance
• Analyze all Sales and Marketing Activities
• Track Review Performance - Quality Control,
  Financial, Service, Personnel Programs
• Review Monthly Highlights
• Ongoing Management Overview
• Review/Analyze Profit Loss Statement

13
Case Studies

• HOLIDAY INN - DECATUR, GA
• 184 Guestrooms, Conference Center, Restaurant
  Lounge, Franchised
• YEAR PRIOR YEAR ONE YEAR TWO
• Occupancy 56.7 65 68.1
• Average Rate 59.58 57.37 62.77
• Total Revenue 3,701,514 3,936,056 4,057,657
• Net Oper. Profit (877,603) 285,923 588,696
• Asset Value 2,700,000 6,800,000
• Through the end of October

14
Case Studies
WINGATE INN SUITES 103 Guestrooms, Limited
Service Hotel START UP PERFORMANCE (following
initial ramp up) Occupancy ADR RevPar Month
Property/Comp. Set Property/Comp.
Set Property/Comp. Set July 75.1/72.6 69.1
9/72.95 51.98/52.97 August 68.4/65.9 70.78
/73.99 48.44/48.73 September 78.9/75.9 69.
30/70.14 54.68/53.23 October 70/70 74.31/
76.06 52.01/53.54 November 69.4/59.9 81.55
/80.38 56.61/48.11 December 54/55.9 74.63/
79.81 40.32/44.64 Average 69.3/66.7 73.29
/75.55 50.67/50.20 2.6 points or 4 -2.26
or 3 .47 or 1 Competitive Set Holiday Inn
Express, Hampton Inn Suites, Fairfield Inn and
AmeriSuites
15
CUSA Clients

• First Union
• Graimark (RTC)
• Recoll Management
• FDIC
• Niagara Asset Mgmt
• AMRESCO
• Tidemark Bank
• Crestar Bank

• Numerous Private Owners
• SUN 1031
• The Salvation Army
• Bank of America
• SouthTrust Bank
• Bank South
• First National Bank
• First of America

16
CUSA Clients

• B B T
• Bank of Boston
• Crown Northcorp
• JCF Partners
• Chemical Bank
• Southwest National
• AmSouth Bank
• Bank One

• Heller Financial
• Integra Bank
• John Hanson Savings
• ITT Financial
• Provident Bank
• Southern National Bank
• Union Planters
• Western Savings Bank

17
Testimonial Quote

• CUSA is a reality based management company with
  an exceptional level of industry expertise. They
  are particularly strong in their marketing
  aggressiveness. CUSA has managed several
  projects for us - I would select CUSA with
  confidence.
• David Schindler
• Partner
• NetWest