Rhetoric

1
Rhetoric

• The art of effective communication.
• Often refers to the art of persuasive speaking
• effective argumentation.

2
Oration/Oratory

• Carefully crafted oral presentation written for a
  large audience
• A speech designed to emotionally moving and
  intellectually persuasive.

3
Metonymy

• Greek for change of name
• A figure of speech in which one thing is
  represented by another that is associated with
  it.
• a monarch ? the crown
• our flag ? the U.S.
• (I pledge allegiance to the flag)

4
Rhetorical (Persuasive) Appeals

• Logical appeal (logos)
• Emotional appeal (pathos)
• Credibility (ethos)

5
The Tragedy of Julius Caesar

• Act III notes