Presentation template

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CLOROX Social Responsibility
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Social Responsibility
PresentersBeverly Randolph-MeeksThe Clorox
CompanyJohn MercerAFFINA
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Social Responsibility
A companys commitment to social responsibility
must start at the top At Clorox, we believe
that the long-term health of our company depends
on maintaining high standards of business
conduct, integrity, safety, quality and respect
for people and the environment in everything we
do.
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Clorox Corporate Values

• Our values are an intrinsic part of who we are
• as a company and as individuals
• Do The Right Thing
• Stretch for Results
• Take Personal Ownership
• Work Together To Win

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Clorox Social Responsibility Principles
Our Business

• We are committed to ethical business practices
  and high standards of governance and compliance.
• Clorox maintains a rigorous set of corporate
  governance practices and internal controls.
• Clorox employees are guided by deeply engrained
  corporate values.
• We recognize that we have responsibilities to the
  international communities where we do business,
  just as we do in the United States.
• We expect all business partners to live to our
  standards.

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Clorox Social Responsibility Principles
Our People

• We are committed to providing a safe and healthy
  work
• environment where people are treated with
  fairness,
• dignity and respect.
• We strive to create an inclusive environment
  where peoples differences are embraced.
• We believe people should be employed and promoted
  with equal opportunity on the basis of their
  ability.
• Employee safety and human rights are of vital
  importance. We have well-established systems to
  help us identify, track, report and improve
  workplace safety.

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Clorox Social Responsibility Principles
Our Products

• We market high-quality products that make
  peoples lives
• easier, healthier and better.
• Clorox begins and ends with the consumer. We are
  committed to providing innovative, high-quality
  products.
• Before we bring any product to market, highly
  skilled technical personnel evaluate the
  products safety, efficacy and regulatory
  compliance.
• We are committed to marketing our products in an
  ethical manner.
• Our advertising reflects our reputation for
  quality, integrity and trustworthiness. Claims
  made in advertisements must be accurate and
  substantiated.
• We do not place advertising on television
  programs, in print media or on internet sites
  that contain gratuitous displays of violence or
  sex, engage in ethnic or religious slurs or
  demean human dignity.

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Clorox Social Responsibility Principles
Our Environment

• We recognize the importance of conserving our
  environment
• and we strive to find sustainable solutions.
• We strive to find sustainable solutions that
  include the use of renewable and recyclable
  materials, conservation of energy and water,
  reduced packaging application of emerging
  technologies and the elimination of waste.
• We require all our manufacturing facilities to
  establish and implement an environmental
  management system base on internationally
  accepted quality standards.

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Clorox Social Responsibility Principles
Our Community

• We are committed to improving the quality of life
  in
• our communities.
• We are committed to improving the quality of life
  in the communities where our employees live and
  work.
• Clorox employees have long fostered a culture of
  personal generosity by donating their time and
  money to help others.
• We give cash grants and donate millions of
  dollars worth of products every year to support
  victims of natural disasters around the world.

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Consumers Top Social Concerns

• Environmental Sustainability
• Recyclability of Brita Filters and Glad products
• Animal Testing
• Advertising In Specific Programming
• Donations To Charities
• Made In China

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Environmentally Sustainable Products

• Greenworks
• Burts Bees
• Brita Water Systems

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Social Responsibility Take A Stance

• Clorox may not be able to please everybody, but
  we try
• Whats positive for some consumers might not be
  to others

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Preparing For Sensitive Social Issues

• Be proactive when addressing issues coming down
  the pike
• Taking a passive position most often results in a
  reactive/defensive response from your business
  partners and consumers

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Addressing Social Responsibility At AFFINA

• Product orientations are conducted jointly with
  AFFINA and internal Clorox departments including
  Marketing, RD, Consumer Services and Technical.
  These sessions assist the team in understanding
  the motivation, expectations, and benefits of new
  products and initiatives
• Ongoing training provided that helps the CSR
  focus on understanding complex technical
  terminology related to petrochemical free,
  biodegradable ingredients, rules of
  biodegradability, PH level, and natural sources
  of active ingredients.

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Addressing Social Responsibility At AFFINA

• CSRs stress the commitment that Clorox has made
  to move towards a socially responsible stance on
  animal testing with the new Green Works line.
• When interacting with consumers, CSRs are
  encouraged to promote Clorox initiatives, such as
  the partnership with the Sierra Club. Talking
  points include promoting pollution free products,
  building healthy communities and promoting a
  green lifestyle.

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Addressing Social Responsibility At AFFINA

• AFFINA has a cross-functional team that is
  responsible for our corporate giving strategy and
  employee engagement in terms of charitable
  support
• Employees are surveyed annually to help plan
  charitable giving priorities, fund raising events
  and corporate match programs

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Letter for Animal Testing
(example of good response)
Thank you for contacting us.
We appreciate your views on the use of animals in
product testing. Clorox is against animal
testing and is doing all it can to minimize the
amount of animal testing we do. However, for
some our products, which are regulated as
disinfectants by the U.S. EPA, animal testing is
a requirement of registration. Although we regret
the animal testing done to achieve those
registrations, we believe that responsible
disinfection is critical in todays climate of
emerging pathogens such as MRSA and Norovirus.
In addition, consumers expect a certain standard
of product efficacy from Clorox, and some of the
ingredients necessary to achieve that
standard require an extra level of diligence to
ensure they do not expose a human consumer to
harm while using our products as directed. Only
in circumstances where alternatives do not
provide a high enough level of assurance do we
employ animal testing. To show their
commitment, since 1987, Clorox has collaborated
in the evaluation and development of
alternative-testing methods with organizations
such as the Johns Hopkins Center for Alternatives
to Animal Testing and the Institute for In
Vitro Sciences.
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Letter for Animal Testing
(response updated 10/2/08)
Thank you for contacting us. We appreciate your
views on the use of animals in product
testing. At Clorox, we are committed to
providing consumers with products they can trust
when used as directed. Before reaching market,
our products undergo rigorous safety testing and
careful evaluations by highly qualified, skilled
scientists. Except where mandated by law, using
non-animal product safety evaluations is the norm
at Clorox and animal testing is the exception
the vast majority of our products reach the
market without testing on animals. To further
demonstrate our commitment not to use live
animals, we recently updated our product safety
testing policy to require senior management
approval of any discretionary animal testing.
Rare exceptions to the no animal testing policy,
if any, will only be considered when all other
efforts have been exhausted to establish a
product's safety profile. The updated policy may
be found on our Web site at www.TheCloroxCompany.c
om in the Corporate Social Responsibility
section.
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Letter for Animal Testing-continued
For more than 20 years, Clorox has been assessing
alternatives to animal testing and working with
industry groups and regulators on the issue. We
believe that the science today firmly supports
the efficacy of alternatives, and are committed
to working toward a future where animal testing
has no role in product development. Again, thank
you for contacting us.
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Brita Letter
(example of good response)
Thank you for taking the time to contact Brita.
We appreciate hearing from consumers, and I
would like to assure you that we share your
concerns about the recyclability of Brita
filters in the U.S. It's true that Brita filters
are recyclable in other countries, because they
have recycling programs for such materials. As
of now, the U.S. city waste management systems
are not equipped to collect Brita filters for
recycling purposes. We understand that's not
ideal, and we're working with Waste Management
to explore other options, as we are dedicated
to sustainability efforts and ensuring customers
are happy with our products.
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Brita Letter Regarding Nalgene Bottle
(reactive response)
Thank you for contacting us about Brita Pour
Through System Atlantis Pitcher. We always
appreciate hearing from our consumers.You may
have heard reports on the news during the past
week about the safety of various types of
plastic bottles, including a Today show
segment which incorrectly stated that all No.7
plastic bottles, including Nalgene reusable
bottles, are unsafe because they contain
Bisphenol A (BPA). Because Nalgene supplies our
Filter For Good bottles, we wanted to clear up
any confusion that resulted from these inaccurate
news reports. Most importantly, we wanted to
point out that the U.S. Food Drug
Administration, the U.S. EPA and the European
Food Safety Authority have released findings
saying drinking from polycarbonate bottles is
safe.
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Questions and Answers