The National Packaging Covenant

1
The National Packaging Covenant

• Welcomes you to
• Preparing Action Plans
• July 2007- June 2010

2
Todays Program

• Introduction
• Brief Status Overview
• Covenant Targets
• NPCC 2005-06 results
• MK II Action Plans
• Industry Data Aggregation System (IDAS)
• Questions Close

3
Brief Status Overview

• Currently 588 signatories, including
• 443 brand owners 147 are new
• 59 packaging mfrs/suppliers
• 42 other supply chain members
• Letters have been sent to 1000 companies
  identified in the retail brand surveys.
• Government action is also underway with hundreds
  of NEPM enforcement letters sent.
• Currently there are more than 25 jointly funded
  Covenant projects
• total project costs of gt 9 mill
• estimated recovery of gt 370,000 tonnes pa.
• Your annual contributions make this possible.

4
Participant Status
5
New Brand Owners

• Red Rooster
• Barilla
• Bing Lee
• Canon
• Corporate Express
• Janome Australia
• Fone Zone
• Swisse Vitamins
• Gunns Ltd
• Cheviot Bridge Estate
• Maggie Beer
• Gloria Jeans Coffee

Lombard the Paper People Mattel Qantas JB
Hi-fi Spotlight Yates Pacific Brands Scotts
Australia Myer Puma Australia Smash
Enterprises Suntory Australia
6
Covenant Targets 2010

• 1. Increased recycling rate for packaging of 65
  
• Paper Cardboard 70 80 (64)
• Glass 50 60 (35)
• Steel Cans 60 65 (44)
• Aluminium Bev. 70 75 (64)
• Plastics 30 35 (21)
• 2. Increased recycling rate for non-recyclable
  packaging
• 25 (current est. 10)
• 3. Landfill no increase above 2003 baseline

7
That means by 2010

• 1. Additional materials recovery per annum
• Paper Cardboard 405,100 tonnes
• Glass 180,000 tonnes
• Steel Cans 17,200 tonnes
• Aluminium Bev. 9,800 tonnes
• Plastics 100,800 tonnes
• 2. Total additional recovery per annum 719,000
  tonnes.
• Landfill not more than 1.82 million tonnes
  (2003 baseline).

8
2005-06 Results

• 05-06 recycling rate for packaging 56, an
  improvement of 8 over the baseline
• Paper Cardboard 66 (64)
• Glass 44 (35)
• Steel Cans 38 (44)
• Aluminium Bev. 71 (63)
• Plastics 30 (21)
• 05-06 recycling rate for non-recyclable
  packaging (plastics 4 7) up from 10 to 23.

9
Thats Equivalent to

• 6.5 million m3 of landfill space
  saved
• or
• 352,000 cars removed from the roads
• or
• 19,792 Olympic pools of water saved
• or
• 1.4 million tonnes of CO2 equivalent saved

10
Case Studies
CCA- reduced weight of PET bottles by 3 (625
million bottles) since 2003 Telstra reviewed
prepaid mobile starter kit and reduced the
cardboard backing by 5mm in thickness resulting
as well as removing plastic sleeves. This
resulted in a 73 reduction in packaging 10
tonnes less packaging Amcor developed a new
film technology capable of producing lighter
bread bags achieving a weight saving of 23 to
date Confoil reduced paper usage, implemented
recycling facilities, using recycled paper and
most importantly reported back to staff on the
positive outcomes that they are achieving.
Goodman Fielder removed the cardboard box
used for Easter buns which is projected to save
11.3 tonnes of cardboard per annum Golden Circle
increased the amount of waste going to recycling
by 10,000 tonnes and also now sources all PET
containers with 25 recycled content
11
Your Action Plan

• 3 Years duration.
• Demonstrates how a signatory will contribute to
  the achievement of Covenant goals targets.
• Based on product stewardship and addresses
  relevant KPIs
• Must be endorsed by CEO or equivalent.
• The more effort that goes into the action plan,
  the simpler the reporting process will be.
• Make sure that what is set out in your plan
  enables you to easily report the KPIs in IDAS and
  prepare a written annual report.

12
Action Plan

• Action Plan requirements
• 1 page summary of initiatives / achievements to
  date
• Product Stewardship and Roles Undertakings
  commitments
• Actions processes to develop reliable data
• Establish indicative baseline data against
  relevant KPIs.
• Implementation of ECoPP
• Set individual targets timelines for Year 1.
• any other requirements as outlined in Schedule
  4.

13
Product Stewardship
What actions are you taking in each of the
following categories?

• Design
• Production
• Distribution
• Disposal
• Research

• Market Development
• Education
• Labelling
• Wholesaling Retailing
• Recycling Reprocessing

Page 5 in the action plan kit
14
Code of Practice

• Transparent guide for making packaging related
  decisions.
• Recognises the role of packaging promotes
  excellence in packaging.
• Contains specific overall strategies including
• Source Reduction
• Recovery Recycling
• Likelihood to become Litter
• It is a key commitment under the Covenant - sign
  the Covenant, you sign the Code!
• Page 6 in the action plan kit

15
Key Performance Indicators

• 29 in total 13 relate directly to industry.
• Establish baseline data and continuous
  improvement targets.
• Deliver quantifiable outcomes.
• Enable analysis reporting on the
  effectiveness of the Covenant.
• Provide a more rigorous framework for Action
  Plan Report assessment.

16
Key Performance Indicators

• Form a basis for reporting
• Ensure the information you set up in the action
  plan allows you to report into IDAS
• Use the Action Plan kit to help with
  interpretation of the KPIs (pages 17 21)

17
Industry Data Aggregation System (IDAS)

• Web based link on NPC website
• Flexible and easy to use
• New improved
• Predominantly quantitative information
• No individual company data reported only
  aggregated totals
• Externally hosted secure and confidential system
• Completing IDAS is a core requirement of Covenant
  reporting
• Reporting deadline is 31 October

18
Structure

• Integrate the plan with existing processes
  tasks
• Context
• Content
• Conclude

Use the suggested framework on page 22 to ensure
you address all the key points.
19
Context

• Title Page
• Contents
• Company Background
• Executive Summary
• CEO Endorsement
• Covenant Contact Person
• Information current environmental
• initiatives.

20
Content

• What You are doing, how you are doing it and what
  NPC requirement(s) does it relate to?
• Identify and address relevant KPIs.
• Establish baseline data and individual targets
  timelines.
• Details of records being kept to monitor
  performance.
• Action under product stewardship
• Implementation of ECoPP. How?
• Identify how actions will contribute to
  achievement of Covenant targets goals.

21
Conclude

• Action Summary Table with timelines
• Appendices eg.
• Enviromental Management System or Policy
• Data Tables
• Product picutres
• Anything else you think might be relevant

22
Assessment

• use the criteria to check you have addressed
  each point
• Mandatory
• General
• Graded

23
Submission

• If you have commercially sensitive information,
  submit separate confidential and public versions
  of your plan.
• Plans must be submitted in one file.
• Submit plans via email to
• npc_at_packagingcovenant.org.au
• This goes straight to Adeles inbox.
• Confirmation of receipt of plan will be emailed
  within 10 days.
• All plans are independently assessed against the
  agreed criteria.
• Formal feedback on your plan will be provided as
  soon as possible. Be patient as there may be a
  bit of a back log.

24
Summary

• Data collection reporting is critical.
• Avoid potentially costly and onerous regulation
  by governments.
• Key dates
• You will have been provided with a due date for
  the action plan
• Signatory Reports due 31 October each year
• NPCC Report due February each year.
• Mid-Term review in 2008 of progress against
  targets.
• Findings will determine the future of the
  Covenant.
• Governments already seeking to identify other
  possible mechanisms.
• Packaging has a high environmental consumer
  profile this will not change or go away.

25
Further Information
www.packagingcovenant.org.au Slides from today
available under Meetings - Workshops and
Seminars - Presentations National Packaging
Covenant Secretariat Level 6, 457 St Kilda Road,
Melbourne, 3004 Ph [phone] Fax (03)
9861 2330 npc_at_packagingcovenant.org.au