We have the ability to reach any driver - PowerPoint PPT Presentation

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We have the ability to reach any driver

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We have the ability to reach any driver – PowerPoint PPT presentation

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Title: We have the ability to reach any driver


1
We have the ability to reach any driver!
With the patented BumpAds Advertising System,
you will have the capability to reach anyone
driving a vehicle.
2
Innovative Advertising.
Global Capabilities.
Local Reach.
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3
Augment your existing media plan,
BumpAds can help
expand your future marketing campaigns,
or develop your present advertising strategies.
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Cant Miss Patented Technology!(U.S. Patent
6,692,182 B1)
  • Customers cant miss an ad that is placed
    directly in front of their car.
  • If they have to step over the ad, they also have
    to read it.
  • Advertisements are on front and back of wheel
    stops.
  • People are fascinated by this patented new
    advertising media!

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5
Target your Advertising Dollars Better than Ever!
  • Patented BumpAds Advertising System converts
    parking lot spaces into billboards on the
    ground.
  • Advertisers reach customers at the point of
    entry.
  • Ideal for product introductions, promotions and
    increasing brand awareness.
  • Marketing when it counts the most upon entering
    the store.
  • Advertising messages are easily updated.
  • Geo-Targeting Customers at the point of sale now
    easier than ever!!!

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6
Before and After Samples
Take a look at the average parking lot without
BumpAds above. Compare to the one on the right
with the patented BumpAds technology.
Parking Lot with BumpAds Advertising
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Look at the Impact!
  • The following slides illustrate a new car
    dealership and how easy BumpAds are installed!
  • Notice how dramatically improved the parking lot
    looks after BumpAds are installed.
  • See the other kinds of businesses that can
    benefit as well!

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New Auto Dealership before BumpAds
Before BumpAds technology was installed, this
new car dealership had no advertising impact on
their customers.
9
Concrete wheel stops replaced
The concrete wheel stops were replaced. These
wheel stops are made of recycled materials.
10
Plastic overlays installed
Plastic overlays with the customers
advertisements were then placed on top of the
wheel stops.
11
High Resolution Graphics
  • Sharp, 4 Color digital artwork is not possible on
    standard wheel stops.
  • Only BumpAds allows you to create visually
    interesting messages and put them at your
    customers feet, literally!!!

12
Rotate Your Ad Messages!
This convenience store parking lot rotates a
darker design with one message to an alternate
message of the same vendor on the adjacent space.
There are many creative ways to deploy ad
messages throughout each parking lot!
13
Targeted Design Message!
Instead of rotating a unique variation of artwork
on each space, the advertiser can utilize the
same targeted design and message on each space in
a section of the parking lot. This will insure
the consumer cannot possibly miss their message
on the way in and out of the retailers location.
14
Reach Them On Entry
  • Reach your customers with targeted messages as
    they enter your business!
  • Take advantage of their presence at your physical
    locations today!

15
Reach Them on Exit
16
Targeting BumpAds
  • As an advertiser, it is possible to define the
    very demographics of the customers you seek and
    BumpAds will locate the parking lots where
    customers shop, dine, work and have leisure
    activities!
  • Whether you are building a brand or trying to
    influence a buying decision at the point of
    sale, BumpAds has an ability to bring
    Advertisers in very close contact with their
    targeted customers with very little waste
    audience.

17
BumpAds Means Targeting Shoppers!
  • It is impossible for customers to get out of
    their car and not see a BumpAd.
  • BumpAds artwork can be placed on both sides of
    the wheel stop with the same or different
    messages on each side.
  • Customers have the opportunity to view the
    message as they approach their destination and as
    they leave in their cars.
  • For impulse shopping, there is no greater
    opportunity to reach the customer!

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Terrific CPMs!
  • When advertisers and their ad agencies consider
    BumpAds ability to reach customers with high
    levels of frequency and a very low cost per
    thousand, BumpAds is very competitive to other
    forms of advertising.
  • CPM rates will vary at each parking lot due to
    traffic counts based on the nature of the firms
    business.

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Convenience Store Analysis
BumpAds are ideal when placed at convenience
stores for a wide range of advertisers. Why?
  • Advertisers with products inside convenience
    stores have much to gain from their pure point of
    sale benefit.
  • Local Advertisers gain from the high traffic
    volume of customers who recognize their local
    proximity and can to react to purchase from local
    advertisers in their area.

20
Convenience Store Statistics
  • Average of consumers entering store per day
    1650
  • More than 80 of all transactions take place
    during daylight hours.
  • Moderate to heavy shoppers visit stores 5-8 times
    per week!
  • These shoppers comprise over 50 of all c-store
    shoppers.
  • 62 of shoppers only buy 1 item. Average number
    of items purchased is 1.6.
  • Average consumer spends 3.26 on each transaction
    (excluding lottery, gas, newspaper phone cards)

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Convenience Store CPM Costs
  • The Costs Per Thousand numbers for BumpAds at
    the average convenience store are highly
    attractive.
  • Assuming an ad rate of 40 per space, per month,
    for 10 spaces per location.
  • The CPM is under 1 at (.98 cost per thousand)
    for this BumpAds Campaign.

Minimum 6 Spaces Per Location.
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CPM for Major Retailers Home Depot
  • With an average of 300 spaces per retail location
    at an average ad rate of 30 per space per month.
  • A major retailer (such as Home Depot) with their
    unique traffic patterns and targeted
    demographics
  • Would provide advertisers an attractive CPM of
    just 3.97 and a very geo-targeted customer base!

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Current Campaigns Offered Buying BumpAds
Advertising
  • BumpAds provides a very straightforward way for
    advertisers purchase ad space.
  • Ad Campaigns can run quarterly (minimum), six
    months or one year.
  • All production costs, installation fees and ad
    agency fees included!

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BumpAds Sales Team Will Help You!
  • BumpAds sales team will work closely with each
    advertiser or ad agency to determine the best
    locations for the client.
  • Whether we have the properties you need currently
    under contract or not, well go get them under
    contract once we know the target audience you
    seek and what your budget needs are.
  • Property owners nationwide are excited to
    participate with BumpAds since we improve the
    look of their properties and bring new sources of
    revenue where none exist today.

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25
Patented Technology!
  • BumpAds has utility patents on advertising on
    wheels stops in the United States and either has
    patents or has filed for its patents in over 47
    countries worldwide.
  • This is a an exciting new medium that is surely
    on the rise around the world and is a very
    natural fit and extension for thousands of
    advertisers both locally and nationally.
  • New, upcoming patented technology will allow for
    monthly and even weekly ad campaigns. Stay
    tuned!!!

26
BumpAds Components
27
Exclusive Web TechnologyAll Advertisers Ad
Agencies get access to our exclusive web
technology.
  • Inventories parking spaces
  • Tracks advertising
  • Rotates advertising
  • Monthly billing for advertisers
  • Search for new properties

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Turn-Key Solution
  • BumpAds provides all services in a turn-key
    manner for its clients.
  • This includes the installation of our new custom
    wheel stops and the removal of any existing
    concrete wheel stops, if necessary.

29
Plenty of Choices!!!
  • BumpAds is currently opening sales and marketing
    offices in virtually every major city throughout
    the United States.
  • We have 61 installation warehouses and over 250
    installers ready for your next campaign.
  • We guarantee a 30 day installation turnaround
    from the delivery of your approved artwork and
    selection of property locations.

30
In Conclusion
  • BumpAds Advertising System is the emerging new
    leader in alternative advertising developing
    hundreds of new locations prime for advertisers
    each month (eventually in virtually every market
    on the globe.)
  • BumpAds provides Point of Sale advertising
    that can reinforce a retailers existing
    marketing efforts or allow third party advertiser
    access to that retailers unique customer base.
  • BumpAds provides everything in a turn-key manner
    for advertisers and provides real-time
    certification back to guarantee that our
    customers are getting their ad messages installed
    timely and where they expect to be.

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Where does it make sense to be?
Where does it Make sense to be?
  • Local is national.
  • National is local.
  • Property owners are more than eager to
    participate.

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Lets Explore Our Options!
Lets Explore Our Options!
  • Lets test market your next ad campaign and let
    us work for you to develop your best new site
    locations!
  • Our expansion efforts are rapidly increasing.
  • Talk with our Sales Department today and let us
    help you determine how BumpAds can start getting
    more bang for your ad dollar by getting closer
    than ever to your targeted customers!

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Thank you for your time.
Thank you for your time. Call today
about BumpAds!
Elliot Kahana 727-803-1496 Direct ekahana_at_bumpads
.com 800-892-9705 Sales sales_at_bumpads.com Corpora
te 727-803-1480 (Main) 727-803-1481 (Fax) 111
Second Avenue Northeast Suite 1250 St.
Petersburg, FL 33701 USA
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