Product Lifecycle Management

1
Product Lifecycle Management
Designing for the Lifecycle and the Collaboration
Challenge 22 March 2005 John Shade Program
Manager, Product Lifecycle Management
2
Lifecycle Costs
Overview Components that make up our life cycle
costs and thus affect affordability
Development Cost
Production Cost
Operation Support Cost
Retirement Cost
Annual Costs
RD
Production Costs
Operation/Support Costs
Pre-Production
Product Retirement Costs
40
Time (yrs.)
3
Development Costs
Quality products and systems

• Optimized, robust solutions
• Right first time
• Low cost
• Service reliability

Processes Robust, repeatable

• Continuous Improvement
• Knowledge Based
• Reduced Time (Lean)

Design methods Accurate, integrated
We strive to maintain robust development
processes and design methods that consistently
deliver quality solutions

• System / component simulations
• Shared knowledge

4
Product Costs and Early Supplier Involvement
Preliminary Design
Recurring cost reduction potential
Concept
Development
Production
Time
Time
5
A Changing Aftermarket Climate

• Customers are demanding more
• Available and reliable products
• Competitive and predictable costs
• Freedom to focus on their core business
• Flying passengers
• Pumping oil and gas
• Generating electricity
• Air and Marine missions
• A wide range of system related services
• To transfer product risk back to us
• Rolls-Royce must
• Know our customers and anticipate their needs
• Extend our boundaries and build long-term
  relationships
• Deliver reliable products
• Offer service agreements that offer a financial
  lever to customer satisfaction

6
Shifting from a Product Focus
Rolls-Royce Customer goals not aligned
unpredictable cash flows
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To a Service Focus
Rolls-Royce and Customer goals are aligned both
benefit from new business models
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The Aftermarket Mindset

• Life Cycle Cost Excellence
• All costs considered
• Effective repair schemes
• Condition-based maintenance
• The right EHM
• Optimized solutions (DFx)

• Reliable Available Products
• Accurate EIS baseline
• Data capture process and tools
• Effective fleet trending
• Continuous reliability improvement
• Maximum availability

• Responsiveness to Customer
• Become the customers friend
• Understand and fulfill customers requirements
• Shared data and processes
• Become indispensable to the customer

• Service-Minded Engineers
• Broad technical skills able and willing to
  answer
• Broad product operation knowledge
• Able to contribute to business strategies
  manage programs
• Proactive quality assurance

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Collaboration Landscape
10
Collaboration Capabilities
Virtual Meetings
Data Sharing (Light Context)
Data Sharing (Heavy context)
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Collaboration Needs landscape technology
independent
Collaboration Needs Capabilities in Context
PLM technology independent
Collaborating parties
Customer
Supply Chain
Internal/Design Chain
Aftermarket
Rolls-Royce Intra-siteandInter-Site Collaboratio
n
In-Service MRO As-Maintained BOM Service Packs
RRSP Engine Systems Integrators
RRSP Engine Sub-System
Component Designer Build to Spec. Black Box
Design
Standard/ Catalogue Parts Provider
Responsibility
Design Responsibility with Vendor
Design Responsibility with RR
Standard Parts
Technical vetting
Combustor, IPC Drum, FADEC, AGB, Fuel Nozzles,
Manifolds, 06 module, Controls Units, Other
Controls Units
Fan Case, Forgings, Blades, Pneumatics, Oil Tank,
Composites, Elastomerics, Bearings, LP NGVs,
Shaft and Disc forgings
Brackets, Rings, Harnesses, Pipes,General
Machined parts
Simple Pipes, Brackets, Machined parts
Standard Parts
Spares, Tools, Procedures, Publications, Training
Rolls-Royce product characteristics
Relationship
In-Service Support
Service Provider
LTAs
RRSPs/RSSs
PLM complexity
Major Design collaboration required
Intermediate collaboration
Modest collaboration
Configuration
Collaboration capabilities
Virtual Meetings
Look at designs and other data all participants
can interact with data Application sharing
Look at designs and other data presenter in
control of data - Display sharing
Schedule, manage and run meetings
Assemble, process and publish meeting information
inputs and deliverables
Assign Track actions workflow
Data Sharing (Light context)
Share project plans other documents
Share drawings
Share discussion thread and other supporting
information linked to data being collaborated on
Share 3D models, IPR Reduced 3D Models
simulation data
Data Sharing (Heavy context)
Share a configuration baseline of a product
structure with related geometry and referenced
data
Release package of product definition to Customer