Economical Value of Innovative Technologies for E

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Economical Value of Innovative Technologies for
EP
Eni EP Eni Corporate University SEM Master
Medea
Alberto F. MarsalaFebruary-June, 2004
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Economical Value of Innovative Technologies for
EP

• EP Technology TUTOR
• Integrated crosswell seismic M. Antonelli
• Expandable technology D. Di Renzo
• Multiphase boosting M. Granato
• Primeflo A. Di Lullo

Eni EP Technology Planning A.
MarsalaFondazione Eni E. Mattei G. Vicini Eni
DIRTEC N. De Blasio Eni Corporate University
SEM E. Di Giulio
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Economical Value of Innovative Technologies for
EP
Objective
Define a methodology to quantify the effects of
an innovative technology on the Company Bottom
Line
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Economical Value of Innovative Technologies for
EP
Economic Value of a Technology
The economic value of a technology is not an
absolute value linked only to the technology
itself, but it is relative to the context of who
owns/use the technology

• For EP the economic value (bottom line)
  derives from
• Capability to stay on business (operate all over
  the world alone or in partnership with others Oil
  Companies), as well as
• Optimize its operative processes (cost
  reduction, increase production and reserves)

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Economical Value of Innovative Technologies for
EP
Process Optimization Risk Reduction Rate of
success Failure Prevention Value of
Information HSE social value Mkt
leadership Reputation Synergies Know-how
TANGIBLES
Cost saving Increase Production Increase Reserves
inTANGIBLES
Stay on Business business retention/development
Both Tangibles and inTangibles factors affects
the Companys Bottom Line
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Economical Value of Innovative Technologies for
EP
Why it is so important to evaluate the economic
value of a technology? to define the strategy
to take the best Value from it managing,
developing, applying, protecting, sharing,
selling,.. and to optimize the company
technology / RD portfolio
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Economical Value of Innovative Technologies for
EP
Tangibles
Options, Opportunities, Threats -gtRisk analysis
orScenario analysis
Cash flows -gtNet Present Value

1. Based on few selected representative real cases
2. Extrapolated on the entire technology lifecycle
   breakeven point for RD expenditures amortization

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Economical Value of Innovative Technologies for
EP
inTangibles

1. Define the economic Value of Technological
   leadership and know-how ownership for the
   overall EP as a role in the Stay on Business
   (scenarios based on of EP revenues or RD
   expenditure)

1. Evaluate the relative contribution of each
   specific technology to the total value of leading
   technology portfolio

1. Compute the economic value of the specific
   technology for the entire lifecycle as a sum of
   tangibles and intangibles

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Economical Value of Innovative Technologies for
EP
Project Results Presentations

• EP Technology TUTOR
• Integrated crosswell seismic M. Antonelli
• Expandable technology D. Di Renzo
• Multiphase boosting M. Granato
• Primeflo A. Di Lullo