Testing Alignment

1
Testing Alignment
Proposing Persuading

• Cheryl Geisler
• Lecture 5

2
Agenda

• Style Workshop 2
• Testing Alignment
• Alignment Problem
• Unsolicited Proposals

3
Style Workshop 2
4
Original

• In recent years, the appearance of new
  interpretations about the meaning of the
  discovery of America has led to a reassessment of
  Columbuss place in Western history.

5
Original Analyzed

• In recent years,
• the appearance of new interpretations about the
  meaning of the discovery of America
• has led to
• a reassessment of Columbuss place in Western
  history.

6
Original Diagrammed
New interpretations of discovery
7
Who done it, Part I
interpretations
The appearance of
someone
discovery
Columbus?
8
Who done it, Part II
a reassessment of
someone
someone
9
Ryan

• In recent years, historians have considered new
  interpretations of the discovery of America and
  as a result reevaluated the impact Christopher
  Columbus had on Western history.

10
Andy

• In recent years, historians have reinterpreted
  the discovery of America, and consequently have
  reassessed Columbuss place in Western history.

11
John

• Historians recently adopted a new theory
  regarding the discovery of America, which has led
  them to reassess Columbuss place in Western
  history.

12
Jake

• Historians have reassessed Columbuss place in
  Western History following recent revelations on
  the meaning of Americas discovery.

13
Thomas

• Columbus's role in Western history has recently
  been reassessed due to newly released
  interpretations about the discovery of America.

14
Testing Alignment
15
Proper Alignment
16
Alignment of Current Desired Situation
Desired Situation
Current Situation
Proposal
Method
Benefits a b c
Effects a b c
17
Stage 1

• Current Designing a compelling and engaging user
  experience is increasingly challenging as more
  and more people access the Internet through a
  wireless device.
• Desired Participants in this tutorial will gain
  an overall understanding of the basic principles
  of multi-channel information design.

18
Testing Alignment
?

• Design challenge
• reversed by
• understanding basic principles?

Not Really!
19
Exploring the FixExamine the Method

• Participants will
• learn the major issues impacting wireless
  design
• analyze web designs .
• create user scenarios
• diagram interactions
• storyboard ideas

20
Solution Rearticulate the desired

• Designing a compelling and engaging user
  experience is increasingly challenging as more
  and more people access the Internet through a
  wireless device.
• Participants in this tutorial will walk through
  the process of multi-channel information design.

21
Re-Alignment
?

• Design challenge
• reversed by
• walk-thru of process?

Exactly!
22
Alignment Fixes

• Design Challenge
• A problem requiring a plan
• Learn principles
• an insight solution
• Walk-thru process
• A plan solution

23
Alignment of Effects Benefits
Desired Situation
Current Situation
Proposal
Method
a
b
c
Benefits a b c
Effects a b c
24
Stage 2

• Effects To an information designer, this means
  identifying the unique needs of the wireless user
  and scaling a web site to be useful and usable
  from a wireless device
• Benefits After attending this tutorial,
  participants will be able to transform a web
  information design to a wireless information
  design.

25
Testing Alignment
?

• Effect A unique needs
• Effect B scale a web site
• aligned with
• Transformed web design?

Not Really!
26
Solution Break down benefits

• To an information designer, this means
  identifying the unique needs of the wireless user
  and scaling a web site to be useful and usable
  from a wireless device
• In this tutorial, participants will learn to
  produce an information design that responds to
  the unique needs of wireless users and is
  appropriately scaled for wireless devices.

27
Realignment
?

• Effect A unique needs
• Effect B scale
• aligned with
• Benefit A responds to the unique needs of
  wireless users
• Benefit B is appropriately scaled for wireless
  devices

Exactly!
28
Alignment of Deliverables with Transformation
Desired Situation
Current Situation
Proposal
Methods
a
b
c
Benefits a b c
Effects a b c
29
Stage 3

• 1. learn the major design and usability issues
  impacting wireless design
• 2. analyze web information designs for potential
  wireless solutions
• 3. create user scenarios to identify
  channel-specific user needs and content
• 4. diagram channel-specific interactions
• 5. storyboard ideas as a means of rapid
  prototyping

30
Testing Alignment

• Method 1 learn the major design and usability
  issues impacting wireless design
• lead to
• Benefit In this tutorial, participants will
  learn to produce an information design that
  responds to the unique needs of wireless users
  and is appropriately scaled for wireless devices?

Not Really!
31
Re- Alignment
learn the major design and usability issues
impacting wireless design

• Deliverable 1 learn the major scalabity issues
  impacting wireless design
• aligned with
• Benefit In this tutorial, participants will
  learn to produce an information design that
  responds to the unique needs of wireless users
  and is appropriately scaled for wireless devices.

32
Testing Alignment

• Method 2 analyze web information designs for
  potential wireless solutions
• lead to
• Benefit In this tutorial, participants will
  learn to produce an information design that
  responds to the unique needs of wireless users
  and is appropriately scaled for wireless devices?

Not Really!
33
Re- Alignment
analyze web information designs for potential
wireless solutions

• Deliverable 2 analyze web information designs
  for appropriately scaled wireless solutions
• aligned with
• Benefit In this tutorial, participants will
  learn to produce an information design that
  responds to the unique needs of wireless users
  and is appropriately scaled for wireless devices.

34
Testing Alignment

• Method 3 create user scenarios to identify
  channel-specific user needs and content
• lead to
• Benefit In this tutorial, participants will
  learn to produce an information design that
  responds to the unique needs of wireless users
  and is appropriately scaled for wireless devices?

Somewhat!
35
Re- Alignment
create user scenarios to identify
channel-specific user needs content

• Deliverable 3 create user scenarios to identify
  wireless user needs and content
• aligned with
• Benefit In this tutorial, participants will
  learn to produce an information design that
  responds to the unique needs of wireless users
  and is appropriately scaled for wireless devices.

36
Testing Alignment

• Method 4 diagram channel-specific interactions
• lead to
• Benefit In this tutorial, participants will
  learn to produce an information design that
  responds to the unique needs of wireless users
  and is appropriately scaled for wireless devices?

Maybe!
37
Re- Alignment
diagram channel-specific interactions

• Deliverable 4 design wireless interactions
• aligned with
• Benefit In this tutorial, participants will
  learn to produce an information design that
  responds to the unique needs of wireless users
  and is appropriately scaled for wireless devices.

38
Testing Alignment

• Method 5 storyboard ideas as a means of rapid
  prototyping
• lead to
• Benefit In this tutorial, participants will
  learn to produce an information design that
  responds to the unique needs of wireless users
  and is appropriately scaled for wireless devices.

Not at all!
39
Re- Alignment
storyboard ideas as a means of rapid prototyping

• Deliverable 5 storyboard wireless interactions
• aligned with
• Benefit In this tutorial, participants will
  learn to produce an information design that
  responds to the unique needs of wireless users
  and is appropriately scaled for wireless devices.

40
Overall Points

• Realignments Cascade
• Get Current Desired aligned
• Get Effects Benefits aligned
• Get Methods and Benefits aligned
• Realignments have real consequences

41
Alignment Problem
42
Task

• Read your partners conference proposal draft and
  test the alignment of
• Current Desired
• Effects Benefits
• Methods and Benefits
• Discuss possible realignments