Entrepreneurs Foundation Community Relationships That Work

1
Entrepreneurs FoundationCommunity Relationships
That Work

• Siobhan Kenney
• Applied Materials
• July 18, 2007

2
Community Relationships that Work

• Agenda
• About Applied Materials
• Global Community Affairs at Applied
• Developing Community Partnerships
• Key Strategic Partnerships Examples
• Lessons Learned Questions Raised
• Resources

3
Applied Materials

• Mission We apply nanotechnology
  manufacturing to improve
• the way people live.
• Business Manufacture, sell, and service
  equipment to fabricate semiconductor
  chips, flat panel displays and solar
  photovoltaic panels.
• Revenue 9B in 2006
• Employees 14K employees in 11 countries
• HQ Santa Clara Celebrating 40th
  Anniversary
• Core Value Making a positive social contribution

4
Community Affairs at Applied Materials

• Core Value Making a positive social
  contribution in areas where our
  employees work and live.
• Grants Education (65), Civic
  Development (25), Arts (10).
• Target 25 of all grantmaking toward
  environmental and sustainability
  projects.
• Employee
• Programs Employee Giving Matching,
  Volunteer Time Grant,
  Holiday Food Drive.
• Funding
• Sources Corporate Giving Applied
  Materials Foundation

5
Developing Partnerships

• Define Focus
• Align with strategic funding areas
• Consider employee engagement opportunities
• Make an impact on a real need
• Respect Rely on the Experts
• Learn the culture communication style
• Build on partners strengths
• Be open to learn
• Set realistic expectations for success
  measurement
• Actively Invest in Great Ideas backed by Great
  Leaders
• Seed money can be leveraged
• Bring resources in addition to funding
• Be willing to lead, yet ready to follow

6
Key Strategic Partnerships (in Silicon Valley)

• Education Initiative
• Long term investment to increase student
  achievement in selected
• underperforming schools in San Jose
• Food Drive
• Traditional holiday activity includes Helping
  Hands Day
• Arts Council Excellence in the Arts
• Support of artistic programming
  leadership/organizational development
• for small- to mid-sized arts organizations
• Applied Materials Turkey Trot
• Thanksgiving Day walk/run in downtown San Jose
  benefiting three orgs
• Breakthrough Collaborative
• Partners middle-school students with college and
  high school students who serve as teachers, role
  models and mentors
• The Tech Museum Awards
• Annual recognition of technology benefiting
  humanity

7
Lessons Learned Questions Raised

• Communications
• Strive to maintain clear and open channels
• Accept role in translating between sectors
• Be willing to deliver less-than-ideal news
• Understand Motivation behind Involvement
• Be able to articulate it to others
• May guide the interaction with partners
• Plan for the Future at the Start
• Length and scope of commitment?
• Employee expectations?
• Need for an exit strategy?
• Share Credit with Others
• Funder is just one partner

8
Resources

• Education Initiative including progress report
• www.appliedmaterials.com/about/education_initiativ
  e.html
• Arts Council Excellence in the Arts Program
• www.artscouncil.org/grants/grants/for/amat.asp
• Applied Materials Turkey Trot November 22, 2007
• www.svlg.net (in future)
• Tech Awards
• www.techawards.org/
• Applied Corporate Social Responsibility Report
• www.appliedmaterials.com/about/csrr.html
• Siobhan Kenney siobhan_kenney_at_amat.com
  408/748-5842