Quackery

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Quackery
http//www.youtube.com/watch?vYH7_VAMMuog
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What is a Quackery

• Doctor or advertisement that makes false claims
• Health Fraud
• Advertising, promotion, and sales of products and
  services that have not been scientifically proven
  safe and effective

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How it works

• Plays on human emotion
• Weakness and Fear

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Why protect yourself from quackery?

• Do not want to waste money on products or
  services that do not do what they claimed
• Do not want to use harmful products
• You dont want to delay valuable medical treatment

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How to uncover health fraud

• Is there a promise of a cure for a condition,
  which currently has no cure
• Quick/Painless Results
• Does it claim to work by some secret formula
• Sold by telephone, door to door, mail order
• Promoted by little-known person or group
• Serviced through infomercials
• TESTIMONIALS

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Popular Types of Fraud Products

• Beauty Aids
• Play on peoples fear of getting old, fat, and
  promise youth, beauty and sex appeal forever
• Wrinkles, Baldness, Weight Loss

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Diet Aids

• Appeals to our need to feel trim and energetic

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Food

• Represents the most lucrative areas of quackery.
  Waste of money and unhealthy

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Fraudulent Devices

• Devices that are promoted to cure ailments

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Advertisements
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How are we advertised to..

• http//www.youtube.com/watch?vdnECY26PSHk

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5 Factors That Influence YOUR Decisions

• Price brand names coast more, usually well
  advertised.
• Convenience Pay more for convenience. When we
  are in a hurry to save time we buy
• Family/Friends
• Quality
• ADVERTISING

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Top 10 Advertising Appeals

• Brand Loyalty convince person that one brand is
  better then another
• False Image Appeal Implies that certain image
  will go with certain product
• http//www.youtube.com/watch?vb0AGiq9j_Ak

http//www.youtube.com/watch?vFxOIebkmrqs
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• Bandwagon Appeal Implies everyone else is using
  particular product
• Humor Appeal Contains catchy slogan that gets
  your attention
• http//www.youtube.com/watch?vs4Q-hVJiv_E
• http//www.youtube.com/watch?vMRkiouh5NEI
• Glittering Generality Has claim that is
  exaggerated to appeal to an emotion
• http//www.youtube.com/watch?vBbBqBoS9Wpc

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• Scientific Evidence Includes results of surveys
  and lab results
• http//www.youtube.com/watch?vS9iyIGm9mOg
• Progress Appeal Emphasizes that a product is new
  and improved
• http//www.youtube.com/watch?vqgEvy60bZYI
• Reward Appeal Offers special prize or gift
• http//www.youtube.com/watch?vMv3M-XotQkQ

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• Sex Appeal A product that hints it will make a
  person sexy or attractive
• http//www.youtube.com/watch?vfT6IWAIf580
• Testimonial Technique uses a spokesperson to
  promote the product
• http//www.youtube.com/watch?vcc1PKXU78pc

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How to Evaluate an Ad.

• What is being advertised?
• Where and When did the ad appeal?
• Why was this particular type of media selected?
• What appears to be the target audience?
• What advertising appeals are used in the ad?
• What does the advertiser want me to believe?
• What do I know to be a fact?