Media Project

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Media Project
By Mary Jance Shanmugam
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The Proposal

• My proposal began as an ideal advertisement for
  teenagers and young adults for a new clothing
  line, however I felt this was not reaching my
  expectation. I decided to think that I could make
  a childrens advertisement because it seemed as
  more of a challenge, so I used both my cousins,
  Shayan and Shakin to be apart of this experience.
  My official project started off with the MEDIUM
  that was going to be analyzed was print. I
  decided to incorporate both genders into this
  advertisement since it was going to be a great
  challenge. The product I proposed for this
  advertisement was a new clothing line for
  children called the Urban Style. This clothing
  is to represent our urban culture and unique
  sense of fashion for both genders. The TARGET
  AUDIENCE for this product is for children between
  the ages of 6 and11. I thought it would a great
  advertisement if it was just straightforward
  since it is an advertisement for kids.

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Sample

• The ideal sample I have chosen for my
  advertisement is regarding KIKIs clothing line
  for children. Immediately the advertisement would
  target the audience of children between the ages
  of 8 to 11 due to the fact that the kids in the
  advertisement demonstrate images of the most
  fashionable clothes to be seen only for
  adolescents. The advertisement is very simple
  since it only contains the product name and the
  kids. The background is kept very simple and
  plain.

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The Models
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THE ADVERTISEMENT
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Advertisement
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Difficult Project?

• YES!!!
• When I heard about the project I assumed it was
  going to be extremely difficult, however I had
  help from my uncle and sister. This was perhaps
  the trickiest project I have ever experience in
  my life so far. It was difficult using Adobe
  Photoshop since it was the first time I ever used
  it. It would have been a simpler project if we
  were paired in teams. The background of this
  PowerPoint was also made on Adobe Photoshop.

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Change the project?

• I definitely thought about changing the
  advertisement into a magazine for an audience for
  all, although it was already a hard enough
  experience making an advertisement.

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The End!!!!!