Kristen Flory

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Kristen Flory Lindsey LaTour March 22, 2005
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The Current Scenario
1. Header not clear libraries or giving?
2. Central focus on branches
3. Links are small navigation not clear
4. Links repeat out of order graphic unclear
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Our Analysis
Potential User Audit Ten university employees
were asked to review the Librarys giving page
and comment on presentation, navigation, and
organization.
What would normally pull me in is what my
donation would do for the library. The goal is
absent from this page. Its disjointed and Im
not sure what the purpose of the page is.
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Potential User Analysis

• Nine out of ten people could not easily locate
  the navigation bar. In fact, more than 50 percent
  of the volunteers claimed the page has no
  navigation bar.

• Nine out of ten people thought it was a page for
  the MSU library branches because of the photo in
  the center of the page.

• When clicking on give to the MSU Library from
  the library home page, they were confused by the
  opening giving page because the title bar still
  said MSU Library.

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Our Goals

• Give page a central focus

• Standardized navigation on Main Page and all sub
  pages

• Organize information for easier use

Examples Sites University of Illinois at
Urbana-Champaign (Central Focus) Purdue
University (Consistent Navigation Organization)
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Mock Page

• Friends of MSU Libraries is central focus
  visually and textually

• Navigation is recognizable consistent on all
  pages

• Information is sorted and organized in a clear,
  consistent manner doesnt overwhelm user

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Navigation Information Organization

• Why Donate
• How donations help the libraries
• Notable past gifts

• Benefits of Donation
• Membership Levels
• Tax Advantages
• Friends Membership Benefits

• Events
• List of current library events
• Information on special past events (Dinner
  honoring Dr. Chapin)

• How to Donate
• Gifts of Cash
• Gifts of Collections
• Endowments
• Planned Gifts
• Online form
• Adopt a Book
• Library Designations

• Adopt a Book
• Saving Literary Heritage
• Addressing an Urgent Need
• How to Help
• Recognition of Generosity

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Unresolved Issues

• Need for an FAQ?
• Capital Campaign/University Development Link?
• Link to Library Branches?