Free and Do It Yourself:

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Free and Do It Yourself

• Top Tools for Online Marketing

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What Well Cover

• Improve the Way You Do Business Online
• Top Tools for Boosting Traffic and Conversions
• Connect with Clients Using These Handy Tools
• Research Tools to Spy on the Competition

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Meet Brian Offenberger

• Hundreds of millions of dollars in sales and
  profits, with complete P/L responsibilities
  ranging from single units doing 4 million in
  sales to multiple units with combined sales of
  nearly 500 million.

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Meet RSS Ray

• RSS Ray a/k/a Brian Offenberger
• Online Marketing with RSS Ray radio show
• Professional certifications
• Our companies

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AftermarketerClub.com

• Membership club to help aftermarket dealers
  effectively use internet marketing to grow their
  business
• Learn how to drive more website traffic, convert
  traffic to customers, test, measure and
  communicate for more growth and profit
• www.AftermarketerClub.com

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Win A Free Evaluation!

• Have a marketing question about how to help your
  business?
• Stay tuned for detailsat the end of todays
  presentation we are giving away 12 FREE
  consultations

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Improve the Way You Do Business Online
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Why Tools Are Important

• Online tools help you
• Increase the traffic to your website
• Boost conversion rates
• Research your competition
• Stay in contact with prospects and customers
• And much more

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How To Use Search Engines

• Capitalization does not matter
• Use quotes to search for an exact phrase
• Use to get rid of terms you dont want (ex.
  bass fish will only return music results)
• Use Google Advance Search to narrow your results
  http//www.google.com/advanced_search

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Google Alerts

• Sends you an email whenever news is released
  about terms you select
• Keeps you on the cutting edge
• of the industry
• http//www.google.com/alerts

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RSS Feeds

• Most of your favorite blogs, podcasts,
  videocasts, and websites offer RSS Feeds
• Use an RSS Reader to automatically receive new
  content as soon as it is released
• www.google.com/reader
• www.newsgator.com/Individuals/FeedDemon/

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Top Tools for Boosting Traffic and Conversions
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Get Your Website Indexed

• Make sure your website and its pages are indexed
  by search engines
• Go to Google and type sitewww.YourUrl.com
• For other search engines visit this site
  http//www.searchenginepromotionhelp.com/m/article
  s/search-engine-problems/which-pages-are-indexed.p
  hp

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Check Your Website Code

• Broken HTML can hurt your rankings and your
  customer experience
• Use these tools to check your HTML for errors
• http//validator.w3.org/
• http//www.netmechanic.com/toolbox/power_user.htm
• http//www.linkvendor.com/seometrie-report,59.html
  

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Grade Your Website

• Website Grader ranks your website for
• On-page and Off-page search engine optimization
• Blogosphere results
• Social Media results
• Ranked keywords
• http//www.websitegrader.com/

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The Google Keyword Tool

• Enter a keyword to get hundreds of similar
  keywords along with information on search volume
  and competition
• https//adwords.google.com/select/KeywordToolExter
  nal

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Other Keyword Tools

• Suggests keywords from all three major search
  engines http//tools.seobook.com
  /keyword-tools/seobook/index.php
• Shows how difficult ranking in a specific keyword
  will be http//www.seochat.com/seo-tools/keyword-
  difficulty/
• Cleans keyword lists of numbers and bad keywords
  http//tools.seobook.com/keyword-list-cleaner/stri
  pper.php

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Link Building Tools

• Suggests potential websites that will link to
  you http//www.webconfs.com/anchor-text-analysis.
  php
• Distributes press releases across the web
  http//www.prlog.org/
• Shows who has linked to you
  http//www.domain-pop.com

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Google Website Optimizer

• Test headlines, pictures,
• and your entire website
• Use A/B split and
• multivariable testing
• - Improve conversion rates
• www.services.google.com/websiteoptimizer/

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Google Analytics

• Tracks unique visitors, time on site,
• conversion rates, referrers, and more
• Understand exactly how customers
• interact with your website
• http//www.google.com/analytics/

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Other Analytics Programs

• Open source alternative to Google Analytics
  http//piwik.org/
• Suggests undiscovered keywords for natural
  search http//www.hittail.com/
• Microsofts analytics program (currently in
  beta) http//advertising.microsoft.com/advertisin
  g/adcenter-analytics

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Spider Simulators

• Shows how search engines view your website
• Displays HTML, links, keywords on page, meta
  tags, page size, and more
• http//tools.seobook.com/general/spider-test/index
  .php
• http//tools.summitmedia.co.uk/spider/
• http//ranks.nl/tools/spider.html

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Connect with Clients Using These Handy Tools
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Twitter

• Send text-based posts of up to 140 characters to
  any of your twitter followers.
• Follow other peoples updates on your phone,
  email, instant messenger, or RSS feed.
• Great for keeping in contact with your clients
  and business partners.

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Constant Contact

• With Constant Contact you can
• Build your email list
• Create customer newsletters
• Send online surveys
• Track email response rates
• Free 60 day trial version

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AWeber

• AWeber allows you to
• Create autoresponders
• Set up automatic sequential email steps
• Send customer newsletters
• Track email success rates
• Free trial version

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Social Networks

• Social networks allow you to interact with
  colleagues and clients on a continuing basis
• LinkedIn - http//www.linkedin.com
• Facebook - http//www.facebook.com
• MySpace - http//www.myspace.com

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Research Tools to Spy on the Competition
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Compete.com

• Track your competitors visitors, customer
  engagement, and growth
• See which keywords are creating traffic
• Graph visitor data to discover trends
• www.compete.com

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Google Trends

• Create graphs to compare visitor data
• Discover visitor location, other websites
  visited, and other search terms entered
• http//trends.google.com/websites

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SpyFu

• SpyFu lets you
• Learn the ad budget for any website
• View all of your competitors AdWords ads
• See the organic rankings of any website
• Research top competitors for organic and paid
  search
• http//www.spyfu.com/

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Other Competitive Research Tools

• Get the link popularity, rankings, and social
  bookmark trends for any website
  http//www.urltrends.com/
• Get complete traffic and demographic information
  for any website http//www.quantcast.com/

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Tools Are Constantly Evolving

• New free tools are launched all the time
• Todays top tools are tomorrow's old news
• Find new tools by performing Google searches by
  category

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Sites to Keep an Eye On

• Frequently updated directory full of free tools
  http//www.Righton-NoBull.com/free_seo_control_too
  ls.
• Tools created by a leader in search optimization
  http//tools.seobook.
  com/
• Googles own set of experimental tools
  http//labs.google.com/

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Free Consultations

• Put your business card and todays date in the
  special prize box
• Well draw 12 winners and notify them by November
  12
• All winners will also be listed on our blog at
  www.RssRay.com/blog on November 12

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Questions

• Im pleased to answer your questions about
  getting free tools to help improve your online
  marketing results.

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How to Reach RSS Ray

• Toll Free [phone]
• Fax [phone]
• Website www.AftermarketerClub.com
• Email Brian_at_AftermarketerClub.com
• Address 5530 East Beck Lane, Ste. A
• Scottsdale, AZ. 85254