Agency Briefing

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Headquarters U.S. Air Force
I n t e g r i t y - S e r v i c e - E x c e l
l e n c e
SKILLS DEVELOPMENT STRATEGIC PLAN 2020
Mr. Ray Speight Leisure and Travel Branch
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IPT Panel

• 22-24 Jan 03
• 16 Members (All MAJCOMs)
• New Mission Statement
• Support Mission Readiness by providing
  technical, industrial, and fine art programs
  while developing vital life skills to enrich the
  Air Force family and provide for their Quality of
  Life
• Focused on program values
• Safety
• Customer Service
• Customer Value
• Customer self expression personal development

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Eight Goals

• Core programs
• Program image (to customers)
• Manager training/progression/certification/retenti
  on
• Equipment standards
• Modern facilities
• Annual competitions
• Customer base
• Five Star Program

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Whats Hot, Whats Not - in Air Force

• Hot
• Auto (95 self-directed)
• Framing (40 self-directed)
• Engraving (fee-for-service)
• Warm
• Wood
• Multi-crafts
• Not
• Ceramics
• Local option for specialties

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Perspective5-Year Growth NIAD
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Usage (Corporate PRISM)
Improvements to Increase Potential Monthly Visits
1,684,692 AnnualSkills Development Visits
Skills Development Monthly Visits
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Industry Activity
Sales 2000
General Crafts
Needle Crafts
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34
Sales 2001
General Crafts
Needle Crafts
43
29
Floral Crafts
16
Painting/Finishing
11
Floral Crafts
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Industry

• 2001, 22.2B
• 2002, 23B
• 23 of households, one or more crafters
• 58 of crafts, pleasure/leisure activity driven
• 42 of crafts are for the home
• 15 outlets/stores provide classes

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Whats Available

• No Do-it-Yourself (framing, engraving, etc.)
• No Do-it-yourself (auto)
• Air Force programs for do-it-your-selfers
• Teach, assist, provide fee- for-service
• Cultivate life skills
• Offer good price/value
• Industry auto mechanic fees average of 105
  higher
• Framers 48 higher
• Engraving 52 higher

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Goal 1 - Standard Core

• Five program groups
• Instructional
• Do-it-yourself
• Resale
• Fee-for-service
• Special events
• Panel recommendations
• Program template
• All location auto, framing, and engraving
• Local needs for other (no cookie cutter)
• Offer more customer benefit in core for home and
  deployed situations
• E.g., Survival Skills (auto) for spouses

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Goal 2 - Better Presentation to Customers

• Program content, consistent marketing
• Panel recommendation
• Name change Skills Development to Arts
  andCrafts Program
• Marketing
• Program awareness (content)
• Benefits/value to family and military units
  

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Goal 3 - Improve Managers

• Better training and certification
• Customer service focus
• Retention and progression
• Panel recommendations
• Certification and training
• Manager improvements in top program areas
• Auto - Continue Agency funding to annual Auto
  Skills Workshops
• (2 theaters)
• Framing/Engraving - Add Hobby Industry
  Association (HIA) as annual trade show with Air
  Force breakout
• HQ AFSVA pays instructional fees, bases pay TDY
• Cooperative work/study program (college
  students)

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Goal 4 - Equipment

• Comprehensive standards
• Better meet customer expectation
• All core programs
• Recommendations
• Minimum listing for each core
• Include equipment types, technical information,
  costs, and warranty
• NAF
• AFNAFPO to negotiate best pricing on common buys
• Incorporate into Commanders Smart Buy Program
• APF Update Table of Allowances

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Goal 5 Facilities

• Many, less than satisfactory
• Panel recommendations
• Identify current condition of all facilities
• Develop Center Design Guide
• Develop a strategy to fund improvements
• Higher MAJCOM priorities
• AFBCIF wedge?

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Goal 6 Competitions

• Change Artist Craftsman and Photography contests
• Use a Gallery approach, offer broader
  recognition via web site and CDs
• Panel recommendations
• New gallery concept with new categories
• E.g., Military Life, Nature, and Creative
• Strong marketing/graphics/publicity using web
  page to promote

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Goal 7 Expand/Target Customer Base

• Panel concluded Corporate Prism shows customer
  base (units, age segments, families, deployed,
  and retirees) can be expanded via
  marketing/promotion campaigns tied to customer
  value
• Panel recommendations
• Marketing plan FY05 and following
• Corporate Prism, more active use
• Training emphasis in classes
• Know customer base, i.e., units, family, under
  25 year olds, and civilian/retiree communities

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Goal 8 - Five Star Program

• Recognize Centers with demonstrated superior
  achievement in
• Customer Service
• Operations
• Programs
• Training
• Facility
• Panel recommendations
• Develop a Five Star Program
• Present/honor Five Stars in common forum
• Hobby Industry Association (HIA) annual trade
  show/conference
• Begin FY05

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ILV Approve

• Change name to Arts and Crafts
• Gallery concept for competitions
• Five Star Program
• Annual Trade Show (Crafts Hobbie Association
  (CHA)with Air Force breakout
• Marketing campaign - FY05 75K
• Design Guide - FY05 100K

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