IAESTE Carnegie Mellon

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IAESTE Carnegie Mellon

• Business Marketing Plan
• December 10, 2007
• Angela Moy, President

International Association for the Exchange of
Students for Technical Experience Developing
Global Skills in Tomorrows Technical
Leaders www.andrew.cmu.edu/user/iaeste iaeste_at_and
rew.cmu.edu
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Agenda

• Background
• History
• Current activities
• Analysis
• Industry
• Marketing
• Issues
• Recommendations
• Organizational
• Marketing

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Background

• IAESTE International
• Created in 1948
• Consists of 83 member countries
• Mission To operate a high quality practical
  training exchange programmeto enhance technical
  and professional development and to promote
  international understanding and goodwill amongst
  students, academic institutions, employers and
  the wider community
• IAESTE United States
• Began 1950
• Consists of 28 local committees
• Mission Developing Global Skills in Tomorrows
  Technical Leaders
• Through domestic and international conferences,
  leadership seminars, and international exchange

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Background

• IAESTE Carnegie Mellon
• Since 2001
• Supports the National Office in goals and takes a
  localized approach to mission
• Current activities
• International internship program
• Job-raising
• Reception Providing social network for incoming
  IAESTE interns
• Conferences
• Regional Leadership and teamwork building
• National Educational workshops for career
  development
• On-campus events
• Japanese Etiquette Dinner
• Global Seminar Series
• Leadership training through organization
  management

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Goals Statistics

• Note 2007-8 numbers are goals
• Inconsistencies in numbers come from annual
  change of executive board and lack of presence on
  campus
• Lack of previous years statistics comes from
  lack of records

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Analysis Industry

• Notes
• Work abroad is not well documented since it is
  often not through specific programs
• Therefore, statistics are of study abroad which
  sometimes includes work abroad programs
• Increasing trend in the U.S.
• 8.5 increase from academic year 2004-5 to 2005-6
• Constant trend at CMU
• There is a demand for IAESTEs international work
  abroad programs

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Increasing Study Abroad Trend in U.S.
Statistics from Institute of International
Education
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Constant Study Abroad Trend at CMU
Carnegie Mellon University Office of
International Education Statistics and Reports
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Analysis SWOT Analysis
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Analysis Competitors
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Issues

• Within organization
• Management
• Constant transient state
• Lack of historical records
• Misuse of available information
• Marketing
• Lack of research data
• Lack of presence on campus
• Lack of continuous relationship with partners and
  consumers

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Recommendations Organizational

• Create manual for reference
• Include location of available information
• Maintain historical records for future executive
  boards
• Training program for incoming active members
  Mentor/mentee relationship

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Recommendations Marketing

• Retrieve testimonials from participants of IAESTE
  programs to gauge demand
• More widespread advertising
• Create relationships with other organizations
  with similar missions or containing target
  markets
• Contact local companies for hosting interns or
  sponsoring events

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Contact Information

• Angela Moy
• IAESTE Carnegie Mellon
• Local Committee President 2007-08
• IAESTE_at_andrew.cmu.edu
• www.andrew.cmu.edu/user/iaeste