Using data

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• Using data
• to make wise decisions
• Regional Career Pathways Workshop
• May 2008

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The Workforce/Education Planning Funnel
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State and Regional Economies

• Help us understand the world around us
• (Hopefully nothing new to you!)
• Disparate sources of information
• ODJFS-LMI Workforce Analyses
• Think tank reports
• Other sources?

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Target Industries

• Start with ODOD Strategic Plan targets
• Analyze your region as it relates to the targets
• Look for high-value targets with large
  populations
• A subjective process that can be driven by data
  but rarely decided by data

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NAICS North American Industry Classification
System

• Standardized way to classify most industries
• 6 levels of specificity
• 1st digit least specific 6th digit most
  specific
• 32 Manufacturing
• 325 Chemical Manufacturing
• 3255 Paint, Coating Adhesive Manufacturing
• 32551 Paint Coating Manufacturing
• 325510 Paint Coating Manufacturing

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The Ohio Skills Bank approach

• Break ODOD list down to 3-digit NAICS codes
• 10 clusters 30 3-digit combinations
• Synthesize disparate, reputable data sources in a
  quick self-service analysis tool
• Standardize formats to allow for basis of
  comparison

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Data Suppression

• By law, individual company data is confidential
• There must be a sufficient quantity and diversity
  of data within a query to release it publicly
• How to deal with regional suppression issues?

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Core Economic Indicators The OSB Workaround

• Industry Employment Change, 2003-2006
• Regional and State
• Industry Employment Projections, 2004-2014
• Regional and State
• Regional Industry Employment as a share of total
  Regional Employment
• Average Regional Industry Wage compared to
  Average Regional Wage
• Regional Industry Location Quotient over 1.2

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Location Quotients

• The proportional likelihood of an industry to
  locate within your region in comparison to the
  country as a whole
• 1.0 Average
• 1.2 20 higher than average
• Statistically significant Wealth generating
• More likely to draw wealth in from outside the
  region
• Likely economic driver in non-recirculating
  industries

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How does your region stack up?

• OSB Data Portal offers Core Economic Indicators
  for every 3-digit NAICS code in each region
• More industry indicators (incl. USA and Ohio)
• Employment and Average Weekly Earnings
• Industry Employment Projections
• Top 10 Occupations by Employment Count
• Licensing Info (if applicable)
• WARN notices

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Occupations The Heart of the Matter

• The Magic Number
• What it takes to balance supply with demand
• Supply
• Annual educational program production
• Degree and certificate completers
• Demand
• Annual projections
• Combine industry growth with replacement
• Likely will need local/regional verification

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Skills The Common Denominators

• Different industries have cross-cutting skill
  requirements
• US DoLs ONet offers excellent starting point
  but again needs local/regional verification
• Our challenge
• Make sure we are teaching the skills that our
  employers want
• Certify the skills that have been learned
• Connect those learners with employers

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Labor Insight Real-time job market info

• Universal license for Ohios economic developers,
  adult educators and workforce professionals
• Searchable information by EDR, County, 3-Digit
  NAICS
• Helps with immediate picture job info and
  time-study info
• Utility restricted to online job postings

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The importance of locally-generated data and data
analysis

• First, evaluate the source
• IF the source is reputable
• Local data can offer deeper insights into your
  regional economy
• Local analysis can reflect a deeper level of
  subject matter understanding
• We WANT you to bring reputable local info to our
  attention!

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OSB Data Portal Review

• Take a look at your regions
• Core Economic Indicators!

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Asset Mapping

• Learning the landscape of your regions

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Why Asset Mapping?

• We live in a DECENTRALIZED state
• Inconsistencies across industries, service
  sectors, regions, etc.
• For the OSB to succeed
• Regions need to leverage the best of what they
  have NOW
• Regions need to nurture the rest for later
• We can emphasize the GOOD that is already taking
  place

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Which Academic Programs

• Are expert trainers?
• Deliver industry-recognized credentials?
• Build connections with regional employers during
  the coursework?
• Are the pipeline programs to immediate regional
  employment upon graduation?

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What well do with the Program info

• Help employers drive regional OSB industry
  selection toward high-value areas
• Easier to bring a good program to scale
• Harder to create a new program from scratchand
  will it succeed?
• Build a knowledge base for those who need to
  create new programming

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Which Local/Regional Collaborations

• Involve every element of the employment,
  education and supportive services sectors?
• Have built linkages in your regions between
  workforce, education and employers for the
  benefit of your regions and their workers?
• Have aligned to deliver outcomes for their target
  audiences?
• Have overcome obstacles to achieve success?

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What well do with Collaboration info

• Minimize new OSB bureacracy
• Identify the local/regional champions
• Find the likely program partners that can steer
  our career pathways partnerships

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The challenge of Asset Mapping

• The Practical
• Little time to do much work (Sorry!)
• An ongoing process to build the knowledge base
• The Personal
• Self-judgement Rose-colored glasses
• Need objective, tactful evaluators

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Market Data A Treasure Trove!

• Targeted Industry Training Grant information from
  EnterpriseOhio Network and other adult education
  programming info
• Ohio Industry Training Program grant information
  from ODOD
• WIB investments of Workforce Investment Act funds

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Why look at transactional programming?

• Private investment is the purest form of
  market-driven demand for education/skills
• Learn who is active in the adult worker training
  field
• Good candidates for Employer Panels and Career
  Pathways teams?
• Builds understanding of leading edge programming
• Together, builds case for trends to drive changes
  in core programming

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The future of jobs growth in Ohio is in
investing in our regional strengths and in making
sure we have the most-educated, highly skilled
workforce possible. Gov. Ted Strickland June 4,
2007