Improving Coffee' Changing Lives'TM

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Improving Coffee.Changing Lives.TM

• Address to the International Coffee Organization
• 25 May 2006

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• The Coffee Quality Institute (CQI) is a
  not-for-profit organization working
  internationally to improve the quality of coffee
  and the lives of the people who produce it.

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• CQI develops innovative and highly efficient
  solutions using an integrated approach to elevate
  quality at all levels of the value chain.

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• Coffee Corps
• The Q Coffee Program
• Women in Coffee Leadership Program
• Sub-Grants and Cooperative Agreements

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Tens of thousands of farmers have received
technical assistance through Coffee Corps,
empowering them with the tools they need to
compete in the world marketplace.
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The individuals we work with go on to advance
their careers, train others, and take on
leadership roles within their communities.
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As a farmer improves his or her livelihood, they
are better able to support social and
environmental programs that benefit their
communities.
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The Q Coffee Program is a way to prevent another
coffee crisis from happening Vicente
Hernandez, owner of Finca Panorama in El Salvador
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• The world of fine coffees will greatly benefit
  and grow by having its own price discovery and
  market instrument.

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The Vision of the Alternative Market

• A world-wide mechanism, inclusive of all quality
  coffees
• An efficient and transparent system that in
  itself will generate more demand for quality
  coffees
• Provides an opportunity for small to medium sized
  farmers to improve their livelihoods

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• The groundwork has been laid
• the model has been proven
• the technology exists
• The time is now.

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The Groundwork Has Been Laid

• Q Graders create a common language for quality
  and we have a rigorous certification program to
  ensure that we deliver on that common language.

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The Model Has Been Proven

• The Q Auctions served as a beta test, which
  provided a testament that an alternative market
  was viable and gave us the experience to continue
  working toward a truly sustainable marketplace.

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The Technology Exists

• www.qcoffeetrade.com is the new Internet trading
  platform allowing buyers and sellers to conduct
  transactions directly, 24 hours a day, seven days
  a week.

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Technical Demonstration
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The Time is Now

• An alternative marketplace is a way to reward
  farmers for the extra effort it takes to produce
  higher quality coffee and in turn, promote the
  practices that create a sustainable marketplace.

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Making Global Equality a Reality

• ICO Support and Acknowledgement
• Access to Funding Sources
• In Country Partners and Expansion of the Q Grader
  Program
• Encourage Participation within the Commercial
  Sector

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