ISA: Selling the Faith

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ISA Selling the Faith

• Kim Miller Dunn
• April 2007

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You Cant Sell the Faith if you Dont Believe in
the Religion.
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You have to want to believe

• Believe in a purpose
• Believe in a goal
• Believe the goal and purpose can be achieved
• Believe with absolute certainty!

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.Attitude Counts.Attitude is Contagious!

• Nothing can stop the man with the right mental
  attitude from achieving his goal nothing on
  earth can help the man with the wrong mental
  attitude.
• Thomas Jefferson

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Exercise

• We all have individual experiences that we value
  as a result of ISA.
• Come up with five specific benefits you have
  experienced as a member of ISA.

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How can personal benefits turn into corporate
benefits?

• Going back to Leos story

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Exercise

• Go through list of personal benefits and turn
  them into corporate benefit statements.

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How can corporate benefits be communicated?

• Direct approach
• Indirect approach

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If youre going to sell the faithYou cant fear
reprisal

• Dont apologize for your involvement
• Use your involvement as a negotiating tool
• Have no fear!

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Attitude Counts!